Portfolio

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LAUREN SPOONER [email protected] www.laurenspooner.ca

description

Lauren's portfolio

Transcript of Portfolio

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LAUREN [email protected]

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“Abandoned, not forgotten.”

Urbex stands for Urban Exploration, the rediscovery of the abandoned parts of human life. Places that still hold shadows of the past and that contain rich histories just waiting to be explored. This is at the heard of Urbex Club, the thrill of rediscovering the once known places. Where others see decay and something to be discarded and forgotten urban explorers see the beauty of the natural breaking down of man-made constructions, they see history and wonder about the unknown people who came before them.

The concept behind the club is that those abandoned parts of human life are not forgotten. By being located at various abandoned locations around the world Urbex allows patrons to explore and learn about these places in a unique environ-ment. It is above all a place for adventurers, for those who come to explore the stories behind the buildings.

The packaging system was designed to echo the natural decay and breakdown of the man-made. Textures of rust, chipping and peeling paint, water damaged cement, and crumbling walls were applied to the packaging to give it an aban-doned decaying feel, The boxes are stackable with images of doors, windows, vents, and pipes allowing them to be displayed in a way that abstractly mirrors the building they are in. The menu system was designed to look like the signage that would be hanging in an abandoned building, such as old industrial, warning, and no trespassing signs.

Urbex club | Theme Restaurant packaging and menu design

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“Divined by Design”

When shopping for a new home everyone thinks of the future, it is something to be explored and treasured because all too soon it becomes the past. Oracle condos is inspired by the future, and by the future of design. Taking cues from the past, Oracle shows buyers what their future could look like if they let it be divined by design.

The concept behind the Oracle condos brochure is to give the viewer the impres-sion of having their fortune told. Through images of Tarot cards, Crystal balls, and palmistry hands the viewer is told the story of Oracle condos. The overall look of the brochure is that of an Ouija board with the burled wood grain and ornate text. The planchette image is used throughout to give the impression of the viewer being lead through the brochure by it. Its shape is also used as the business card. The red velvet curtain is used to give the sense of a revelation of the brochures contents, as it is often associated with fortune-tellers and magicians.

The Oracle logo is a simplified image of a pendulum, a device which is often used in fortune-telling and decision making. The colour used for the logo represents the metal often used to make the pendulum. The typeface used in the logo is meant to have an older feel while still being modern, a combination of the old and the new that runs throughout the brochure.

Oracle | Condominium Marketing Brochure

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Oracle

DIVINEDBY DESIGN

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“Circus Carosel”

Feather Moustache is an album cover design for an indie style artist. The concept of the album is an old fashioned circus carousel. The title is done in hand-rendered type to give a more authentically aged feel, like the old painted signs from circuses in the past. There are textures of fabric and cracking paint. The colours are muted versions of classic circus colours.

Inside there are two illustrations of carousel animals, these are the flaps that hold the records inside. In the background there is the texture of old paper with faded writing on it which gives another dimension of age to the piece.

Feather Moustache | Album Cover Design

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“Sleek and Modern.”

Audiopulse productions is a company that does voiceover work. The logo is designed to represent an equalizer like one would find on a soundboard but with a more modern look to it with the rounded edges. The various heights of the bars also gives an impression of sound waves, and gives a hint of the shape of the mountains in the small northern BC community this company is based out of.

The use of a more rounded typeface is to give the logo a modern and approach-able look while the colours give the company a professional look while not being too harsh or corporate.

The rounded equalizer bars are repeated throughout the stationary system in order to give the system a sense of coherence. They also give the impression of an echo or fade out, this which are both used in audio work.

Audiopulse Productions | Logo & Stationery Design

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3604 Hanson St Terrace, BC

V8G 2L7�

p 1.250.97�5.0421

[email protected] www.audiopulse.ca

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3604 Hanson StTerrace, BC

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Audiopulse Productions

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3604 Hanson St

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[email protected]

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Devin WallVoiceover Artist

3604 Hanson StTerrace, BC

V8G 2L7�

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“The Frozen Wilderness”

The frozen wilderness is a collection of author Jack London’s three most read stories, White Fang, The Call of The Wild, and To Build a Fire. The common threads tying these stories together are the fact that they all take place in Alaska, and that all stories include or are about dogs. Instead of focusing on the dog aspect of the stores it was decided that the wilderness, specifically the frozen aspect of it, would be the focus. The idea was to create a more mature feel to stories that are often marketed to children.

A frost texture was used to give the impression of a frozen landscape without actually showing the landscape. The book cover has a very textural look to it which is also mirrored in the bookmarks. The type used in this project is meant to be reminiscent of older styles of script while still being legible and modern. The colours used are kept in the cooler spectrum to emphasize the frozen feel.

Jack London Collection | Book cover Design

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“What you eat.”

Signature kitchen ware is a collection of five different kitchen items. These items are packages to resemble the packaging for the most common food the are used to prepare. The knife sharpener, vegetable peeler, and cheese knife are wrapped in brown paper, similar to how a grocery store or deli would package the items. The whisk is packaged in a gable top container like cream would be, and the pizza knife is packaged in a pizza shaped box.

A sketchy typeface was used to add a more graphic look to the typography. The backgrounds of the packages have the texture of the food they represent. The illustrations on the front of the packages are done in a hand-rendered graphic style, while to contrast and to convey the statistics about the products themselves the illustrations on the back of the packaging are simplified diagrams. The dia-grams include measurements, and there is a description of the product to let the consumer know what they are buying since the products are not actually visible through the packaging.

Signature Kitchenware | Packaging Design

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“Scary fun.”

Monopoly Monsters is a redesign of the classic monopoly board game. The con-cept behind this version of the game is classic monsters. The monster characters include zombies, vampires, Frankenstein’s monster, ghosts, and mummies. The property groups all correspond to each monster, or with locations that are typically associated with monsters. The board itself is in the shape of a tombstone, as are the community casket and frights cards, which correspond to community chest and chance respectively.

The typography used is meant to resemble the type that is used in classic monster movies and books. The texture is that of a forest, combined with various decayed and grungy textures to give the impression of a forest where these monsters would live.

Monopoly: Monsters | Gameboard Design

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“Dark images & words.”

What Doesn’t Kill Us…is a book of poetry and illustrations. The poetry and illustrations are of a darker nature. The illustrations are of various objects these are meant to give the impression of looking through a museum of sorts. The images have a slightly Victorian/medical slant to them. Many of the items are in a state of decay which complements the themes of the poems contained within.

A more modern sans serif typeface was used to offset the hand-rendered nature of the illustrations as well as for legibility, while the titles of the poems are done in the author’s own hand writing. This plays off the hand-rendered aspect of the drawings and pulls the poetry and illustration together by having a similar organic element.

What Doesn’t Kill Us…| Book Design

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Not Real 3Apocalyptical 5Ash on My Lips 7 Bottle Rocket 9Frozen 11How Do You 13Off Kilter 15New Tongue 17Lose It 19Neon World 21Out 23Who No Longer Exist 25Widest Path 27Taming the Madman 29Wild Things 31Swallow 33Floating thought 35Doormat 37Wanting 39Soft 41

Cold Comfort 43…of the Wild 45Changed 47Losing 49Contradiction 51Mind Blind 53Better Off Burnt 57Pretentious 59 Wiped 61Words of the Living Dead 63Filth 65 Birth 67Stare 69Charity Case 71Enlightenment 73Deadened 75Soured 77Denial 79Beyond Reason 81

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How do you get eternityFrom a drop in the ocean?Do you bleed your immortalityInto only my veins?A heartbeat that is mineBut not mineBreathe of life, of deathAnd your sufferingIs so much ash on my lipsThe slow cruel burnUnder your fleshBones collidingWith nothing left Between themA silent signOn the redOf your heartIt beats againIt beats againIt beats againAnd I will beThe one to stop it.

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Your violent facadeFinds you walking A fine line betweenLife and livingDull the razorTo caress the skinSimple reallyTo touch Not cutTo court sighsNot screams.

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It's just thisBitter swelling of somethingI see, once, brilliantlyOne second clarityFlicker of imagination, likelyStill blindUneasyWaveringBlink of mind's eyeOnce,Twice,Four Times,Third's missingSomething always is.Still darkBlindness of thoughtStillness of mindStock StillPast DeadSomething else entirelyWorse than blindSomething, Gods only knowExistingNon-existingFrighteningAndUtterly ComfortingTunnel VisionSomething worse than darknessCreeps in at the edgesNo way outNo way aroundLast CallFinal destination.

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I spin and burnyou've swallowed meBurning and bitter as I amAnd now I'm something

Something to believe in Do you?

“My Gods are dying…”Swallow meI've soured again.

Their god is coldCompassion is dead,So am I.

Ecstatic voicesThey raise their hands, Their faces,Only to bow again.

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Logos

Communications

CLUBBUBUUL

Oracle

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