Sondelium . . . . . . . . . . . . . . . . . . . . . . . . . 22

Chocolate Wasted . . . . . . . . . . . . . . . . . . . . . . . 16 Omni-Feed . . . . . . . . . . . . . . . . . . . . . . . . . 14

RedBox . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Folder . . . . . . . . . . . . . . . . . . . . . . . . . . 10

Kilpi . . . . . . . . . . . . . . . . . . . . . . . . . . . 24

Electropus . . . . . . . . . . . . . . . . . . . . . . . . . 12

CNU . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Diametro . . . . . . . . . . . . . . . . . . . . . . . . . . 8

GUT . . . . . . . . . . . . . . . . . . . . . . . . . . . 18

CONTENTS3D

4

My name is Eduardo Mena. I’m an Industrial Designer in his 9th semester and last year of college. I study at the Instituto Tecnológico de Monterrey, Campus Queréta-ro in México where I arrived originally from the Dominican Republic .

From a young age I fortunately were always exposed to design, art, and to the way in which creativity is used to innovate. One day I decided that I was going to be a designer, and each day and project that goes by I become more proud and passionate of that decision.

2008 - 2012. Instituto Tecnológico y de Estudios Superiores de Monterrey - Campus Querétaro

2013. Dominican Gateway Magazi-ne - Editor

2011 . Espacio Blanco Magazine - Writer

2011 . Casa Gutiérrez Nájera - Coordinator

2009. Chia diseño y produccion de espacios - Design Intern

Education

Experience

2012. Parsons The New School of Design - Summer Intensive Program Scholarship.

2008. ITESM - Bachelors Degree Scholarship

Grants & Prizes

Sketching

Analogue and digital drawing skills using markers and Sketchbook Pro.

Model Building

Accumulated experience of working with a wide range of materials like wood, ceramics, metals and plastics.

3D Model and Rendering

Rhinoceros. Autocad. Solid Edge and for rendering Keyshot.

Visual Communication

Advanced knowledge of the Adobe Creative Suite.

Languages

Fluency in written and oral English and Spanish.

Skills

My name is Eduardo Mena. I’m an Industrial Designer. I studied at the Instituto Tecnológico de Monterrey, Campus Queréta-ro in México where I arrived originally from Santo Domingo, Dominican Republic,

From a young age fortunately I were always exposed to design, art, and to the way in which creativity is used to innovate. One day I decided to be a designer, and each day and project that goes by I become more proud and passionate of that decision.

Urban furniture design for a new model of integrated residential and commercial development in Cancun. This is a bus stop that was part of a global urban project that also included trash cans, benches, lighting, bollards, among others.

6

Understanding

Ideation

Prototype

The p ro j e c t sought abou t des i gn ing f u rn i t u re fo r hous ing deve l opment DUIS ,

ye t to be bu i l t i n Cancun . W i th in the c l i en t ' s ob j e c t i ve s were the reach a v i sua l l y a t t r ac t i -

ve f i n a l des i gn , o f du r ab i l i t y a l s o tak ing ca re and in te r ac t i on under an innovat i ve concept .

We a l so genera ted s t r a teg i e s on how the inhab i t ant o f these houses cou l d re l a te w i th a

sense o f ownersh ip o f such f u rn i t u re so tha t they p rote c t and fee l comfo r tab l e w i th i t .

The work ing te r r i to r y compr i se s two co l on i e s and n ine ne ighborhoods . The

u rban f u rn i t u re mus t un i f y the co l on i e s and p rov i de i dent i t y to each ne ighborhood . The

methodo l ogy used fo r the p ro j e c t was the “D -V i so rs ” methodo l ogy . I n th i s methodo l ogy

the s tages a re d i v i ded in : empathy, wh i ch re l i e s on concept deve l ompent , emot i ons and

v i sua l s ; re l i ab i l i t y, wh i ch has to do w i th mak ing qu i ck p rotot ypes and as i gn ing measure -

ments and  mate r i a l i za t i on , the pa r t tha t dea l s w i th p roduc t i on and the f i na l v a l i da t i on

p rocess to ge t a des i gn ou t the re .

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Easy to use for both right or left-handed

This is a school desk designed for students to carry out their academic activities in an efficient manner. It has spaces for placing books and work materials. It also has a proper balance of quality and price, taking into account the target user ergonomic precepts.

8

Understanding

Ideation

Prototype

The Domin i can gove rnment he l d a contes t o f des i gn ing a s choo l desk fo r the

na t i ona l s choo l s y s tem . The pu rpose o f the compet i t i on i s to des i gn a desk tha t can be

manu fac tu red in the count r y, i t fo r the p r imar y and in te rmed i a te l e ve l s . Anothe r ob j e c t i -

ve i s tha t bes i des be ing f unc t i ona l and modern , i t a l l ows s tudents to s tay comfor tab l y

sea ted fo r l ong pe r i ods o f t ime w i thou t i t caus ing them phys i ca l ha rm and / o r e xcess i ve

e xhaus t i on .

Domin i can a re ve r y d i ve r se c l a ss rooms . They va r y i n r ange o f qua l i t y o f f a c i l i t i e s and

s ca rc i t i e s . The desks a re usua l l y impor ted f rom ab road f rom count r i e s such as Spa in .

Such desks a re sub j e c ted to e x tens i ve use by a l a rge number o f s tudents . W i th in the

des ign p rocess , we used the methodo l ogy o f the "D -v i so rs " . I n th i s methodo l ogy the

s tages a re d i v i ded in : empathy, re l i ab i l i t y, and  mate r i a l i za t i on . The f i r s t pa r t o f the

p rocess was to i n te r ac t w i th s tudents i n the i r na tu r a l hab i t a t , us ing the cu r rent s choo l

desk s . The pu rpose o f e thnograph i c re sea rch i s to i dent i f y pa t te rns and deta i l s to

cons ide r a t the t ime o f des i gn ing .

404

547

205

200383

80031

3.65

254.

75

425

400

Rotating mechanisms

make possible the use for different users

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A workstation that helps your workflow stay productive and efficient. Folder gives you the peace of knowing that you can meet your goals wheter working from home or at the office.

10

Understanding

Ideation

Prototype

UCFAS , ou r c l i en t , p romotes indus t r i a l manu fac tu r i ng and marke t ing o f

ce r t i f i e d wood f u rn i t u re a t the s ame t ime , i t seeks to cap i t a l i ze on the compet i t i v e

advantages o f the commun i t y pa r tne rsh ip . I t has an in te rna t i ona l ce r t i f i c a te g r anted by

Fores t Stwar t sh ip Counc i l i n the management and ca re o f fo re s t s . The company emp loys

hundreds o f the i nhab i t ants o f the commun i t y o f I x t l an and d i re c t l y i n f l uences on the

l i v e s o f abou t 7 500 peop l e .

A l though they have an in f r as t r uc tu re capab l e o f gene ra t ing l a rge revenues ,

i t has been e xp l o i ted to the f u l l e s t o f i t s potent i a l . One o f the ma jo r p rob l ems encounte -

red a re the l a ck o f i nves tment i n des i gn , p rocess ing and marke t ing o f the i r p roduc t s . A s

pa r t o f the p ro j e c t deve l opment , we e xp l o red concepts l i ke : " The hones t y o f mate r i a l s " ,

" The w isdom of wood ", "A ssemb l i e s as an a rea o f oppor tun i t y " and " t r ans fo rmat i on ove r

t ime . " In the second pa r t o f the p ro j e c t we cont inued to e xp l o re va r i ous p roposa l s tha t

were i n l i ne w i th the ob j e c t i ve s . Th i s was ach i e ved by ca r r y ing ou t a deeper i nves t i ga t i on

o f the use r and a l so by do ing more ske tches and i deas .

11

Electropus is used to inform the user's total energy consumption when connected to the electrical terminal. The shape results out of a biomimetic exercise which tries to emulate the process of energy saving by creatures in the deepest corners of our oceans.ELECTROPUS

12

Understanding

Ideation

Prototype

Nature i s the on l y pe r fe c t s y s tem . By obse r v ing i t , we re ce i ve cont inuous

l e ssons tha t teach us how to so l ve p rob l ems in ou r da i l y l i v e s . A s des igne rs i t i s he lp f u l

to unders tand the na tu r a l methods used by l i v i ng o rgan i sms to su r v i ve and pe r fo rm such

comp le x task s . Th i s methodo l ogy encourages us to ca r r y ou t a p ro j e c t i n sp i red by na tu re ,

w i th the f i na l goa l o f improv ing ou r eve r yday ob j e c t s .

The shape is Inspired by the distribution of the vampire squid tentacles, and the ability to power on warning indicators (bioluminescence) in the firefly squid. To display the total energy consumption, the way how the vampire squid releases a biolumi-nescent mucus when he thinks are in danger is mimicked.

In this case the danger for the earth and to your economy is excessive power consumption.

Vampyroteuthis infernalis Scintillans watasenia

DISCOVER Patterns in nature

ABSTRACT Design values

BRAINSTORM For potential uses

EMULATE Nature’s strategies

EVALUATE With life principles

Methodology

Total power consumption Overconsumption

Shut-down button

Individual indicators for each terminal

13

¿?

Canadian appleby “Redelicious apples”

Harvested 1 month ago in Alberta Canada

More about Alberta Canada apple producers

With this apple another 30000 where havestedSold to Redelicious apples at $4 per kg.

A digital platform which through the use of scanning technologies, augmented reality and real-time updating, will provide important informa-tion for each of the participants needs in a chain of production and consumption, in this case focusing on the cold chain process.

14

Understanding

Ideation

Prototype

Nowadays , consumers a re rea l l y i n te re s ted to know where does the th ings

they buy come f rom , and they a l so want to know i f tha t commerc i a l i za t i on p rocess was

f a i r to a l l i t s p l a ye rs . A d i g i t a l mon i to r i ng p l a t fo rm focused on t r ack ing the l i f e o f a

p roduc t s tep by s tep can p rov i de tha t i n fo rmat i on to the pa lm of you r hand .

Each s tep w i l l be p rov i ded w i th s canners who a re re co rd ing the movement o f

the p roduc t and the peop l e i nvo l ved in the p rocess . There a re many d i g i t a l t r a ck ing

so f twares , bu t ou r cont r as t i s tha t we a re focused on the human e xpe r i ence , reach ing

as f a r as be ing ab l e to l ea rn abou t the p l a ce were you r app l e i s com ing f rom .

Scanning Device

RFID Bracelet

15

Everybody knows that chocolate is a powerful aphrodisiac. Eating a generous amount of chocolate is a fantasy we all have. The product focuses on young people and adults who eat chocolate and especially enjoy sharing it with their friends.

16

Understanding

Exploring shapes

Ideation

Prototype

The a im was to deve l op a p ro j e c t tha t meets the needs fo r

a po r t fo l i o acco rd ing to the requ i rements o f the b r and . Ob je c t i ve : To des ign a SKU /

ITEM that may be in t roduced to warehouse

c l ubs , improv ing the consumer shopp ing e xpe r i ence and s t reng then ing the

ob j e c t i ve o f the b r and " imposs ib l e to re s i s t " .

Our marke t re sea rch was focused on obse r v ing p roduc ts tha t a re found in

cu r rent c l ubs , and in the case o f M & M 's , we ight and conf i gu r a t i on o f the i r packag ing .

At the s ame t ime in ou r f i e l d v i s i t we l ooked a t o the r packag ing tha t were un re l a ted to

the choco l a te marke t to b roaden ou r panorama . A f te r ge t t i ng acqua in ted w i th the b r and

and the needs reques ted by the cus tomer, we took on the task o f deve l op ing an in te re s-

t i ng concept , f un , and tha t re f l e c t s what M & M 's rep re sents . The f i r s t th ing we d id was

focus on the marke t ing concept tha t was essent i a l to h i gh l i ght : I r re s i s t i b i l i t y .

17

Exploring shapes

GUT is a companion. It’s a space that children can use to narrate their lives at home and at school. That way a connection is created in which the object evolves along the user.

18

Understanding

Ideation

Prototype

Th is i s a p ro j e c t deve l oped in con junc t i on w i th the assoc i a t i on " S e re s

Capaces " , an o rgan i za t i on spec i a l i zed i n ch i l d ren w i th Down s yndrome .

Our p roduc t i s des i gned to evo l ve w i th the s tudent . The f ront pa r t i s ded i ca -

ted to the l ea rn ing phase where s tudents w i l l unde rs tand the i r env i ronment and l ea rn to

e xp re ss the i r needs p rope r l y . The back i s des i gned so tha t s tudents can sha re more

pe rsona l th ings such as the i r t as te s , f am i l y, f r i ends , pe t s , f a vo r i te mov ie , e tc .

I t i s a ve rs a t i l e p roduc t w i th whom the

use r can e xp re ss the i r mood o r fee l i ngs i n va r i ous

ways , fo r e xamp le w i th f a ces show ing d i f fe rent

moods . There i s a l s o a space in wh i ch they can pas te

images o r p i c tu re s tha t rep re sent th ings impor tant

to them . F ina l l y , i t has an a rea i n wh i ch ch i l d ren can

d r aw and e xp re ss themse l ve s .

19

Seeking to improve children’s learning experience, Sondelium, an interactive mobile library, comes into play. Sondelium, uses a system in which the child is captivated by visual and auditory stimuli, and is also interested in subjects such as biology, astronomy, and the animal kingdom.

Sondelium

20

Understanding

Ideation

Prototype

The pu rpose o f th i s p ro j e c t i s to c rea te a o rgan i z ing concept fo r the rea l i za -

t i on o f a Ch i l d ren ' s Mob i l e L ib r a r y . The ma in goa l i s to c rea te an emot i ona l bond between

ch i l d ren and books . Ch i l d ren in r u r a l commun i t i e s have d i s advantages in the l ea rn ing

p rocess . S choo l s y s tems abandons them and fo r them i t i s d i f f i c u l t to t r anspor t to the i r

s choo l . A mus i c l i b r a r y i s conce i ved as a meet ing p l a ce fo r _ l ea rn ing and a vas t l i b r a r y  

o f re sou rces , documenta r i e s , cu l t u r a l e l ements , s c i ent i s t s and med i a .

Th i s ch i l d i s a mob i l e l i b r a r y, a p l a ce where mag i c l i v e s i t be comes tang ib l e . A

space to l i s ten , watch , read , l ea rn and c rea te . The a im of Sonde l i um i s to mot i v a te

ch i l d ren to read v i a the senses , sounds , v i deo and l i ght ing . A l l th i s makes th i s not on l y

a p l a ce to read , bu t a p l a ce where the des i re to l ea rn i s enhanced .

Pass Scaner

21

St

erilize

Tuning

Rede�ne

Hearing Seed

Check-In

Intro

Reading

Exhibition

Video Rental Kiosk

22

Understanding

Ideation

Prototype

Th is p ro j e c t was the redes ign o f v i deo renta l k i o sk Red Box ' s . P rev i ous

des ign h i gh l i ght s ce r ta in cha r ac te r i s t i c s . The ins t r uc t i ons a re based ent i re l y on the

s c reen in te r f a ce . A l l g r aph i ca l i n te r f a ce i s based on menu boxes tha t take the use r i n to

the who l e p rocess w i thou t menta l e f fo r t . I t has a d i sp l a y o f 30 x 20 cms . Ins t r uc t i ons i n

some pa r t s a re conf us ing and d i f f i c u l t to read because o f i t s pos i t i on .

The shape was made us ing l e ss s t r a i ght ang l e s . The g r aph i c s were l o ca ted in

an improved d i s t r i bu t i on . The two modu l e s tha t make up the p roduc t has been in tegr a ted

in to one . The F i lm Cata l ogue was des igned to be more v i sua l l y appea l i ng and l i ghte r.

BEFOREBEFORE

AFTER

23

Kilpi is a toy that helps children with upper limb motor disabilities to recover at home through an enjoyable therapy.

24

Understanding

Ideation

Prototype

By the yea r 2000 , the re were 1 ,7 9 5 , 000 peop l e w i th d i s ab i l i t i e s i n Mex i co

( 1 . 8% o f the tota l popu l a t i on ) . The p ropor t i on o f d i s ab l ed men ( 52 . 6% ) i s h i ghe r than fo r

women (47.4% ) . O f these 1 0% a re ch i l d ren under 1 5 yea rs .

S omeone w i th d i s ab i l i t y i s a pe rson who has re s t r i c t i ons on the amount o r k ind o f

ac t i v i t i e s you can pe r fo rm due to cu r rent d i f f i c u l t i e s caused by a pe rmanent phys i ca l o r

menta l cond i t i on , o r g rea te r than s i x months .

The toy can (and shou l d ) be used w i th the ch i l d ' s f am i l y . The advantage o f

the des ign i s tha t i t goes unnot i ced as a phys i ca l the r apy toy . Th i s p roduc t w i l l be

i n t roduced in rehab i l i t a t i on cente rs , as a pass i ve suppor t fo r the r ap i s t s .

Th i s toy ach i e ves a v i sua l s t imu lus , b y co r re l a t i ng the shape o f the f i gu re w i th i t s cav i t y .

S im i l a r l y a ch i e ves a tac t i l e s t imu lus , thanks to the mate r i a l and the d i f fe rent te x tu re s .

25

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