Portfolio

LORRAINE SERRA | PORTFOLIO SELECTIONS

Contents | by project

Print

Collateral 1 | 2 | 3 | 4 | 5 | 6 | 7 | 15 | 16 | 17

Publication Design 8 | 9

Packaging 10 | 11 | 12

Display 13 | 14

Newsletters 16 | 17

Direct Mail 18 | 19 | 20 | 21

Ads 22 | 23 | 24

Identity 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32

Illustration 33

Type Design 34

Web

Websites 35 | 36 | 37 | 38

Interface Design 39 | 40

Lorraine Chiaro Serra | 203 746 0100 | [email protected]

Print | Collateral PORTFOLIO SELECTIONS

project 1 |

ClientRalph Lauren Fabrics & Wallpaper

DescriptionTrifold Promotional Brochure,Southport and Diplomat CollectionsRalph Lauren Fabrics distributed thispiece to the interior design trade asan introduction to two new collec-tions of fabrics and wallcoverings.

Responsibilities• Concept development for project• Art direction and design• Photography direction• Print pre-production• Print supervision

Applications• Quark Xpress• Adobe Creative Suite

Size11" x 24"

project 2 | a b

Print | Collateral

CULTURE

CULTURESUCCESS

DIVERSITY

SUCCESS

DIVERSITY

CDSANNUALREPORT 2004

ClientCDS International Inc.HEH Associates

Description2004 Annual Report Front CoverCDS sponsors student and work exchanges between German andAmerican companies and universities.Recipient of MarCom Creative GoldAward: “judged to exceed the highstandards of the industry, and whoseworks serves as a benchmark for theindustry”

Responsibilities• Concept development• Art direction and design• Photography selection• Print pre-production• Print supervision


Size11" x 7"


project 2 | a b

PORTFOLIO SELECTIONS

ClientCDS International Inc.HEH Associates

Description2004 Annual Report Spread

ClientHSBC Bank USA

Description150th Anniversary TimelineBrochure CoverA look back at the unusual history ofthe Hong Kong Shanghai Bank Corp.(HSBC) from 1850-2000.Recipient of International Associationof Business Communicators ACEAward “recognizing outstanding performance in effective communica-tions that balance creativity with aclear understanding of businessstrategies”.

Responsibilities• Concept development for graphics• Art direction and design• Print pre-production• Print supervision


Size 7.5" x 10"

project 3 | a b

Print | Collateral


project 3 | a b


ClientHSBC Bank USA

Description150th Anniversary Timeline BrochureSpread

ClientKraft Foods International

DescriptionKraft Cares Brochure CoverDesigned to promote awareness ofKraft Cares, a philanthropic programof Kraft Foods International.Recipient of Communicator Award ofDistinction “for outstanding work inthe communications field.”

Responsibilities• Concept development for graphics• Art direction, design, illustration• Print pre-production• Print supervision


Size7" x 8" folded

project 4 | a b

Print | Collateral



DescriptionKraft Cares Brochure Spreads

project 4 | a b


project 5 | a b

Print | Collateral

ClientPhilip Morris Management Corp.

DescriptionDiversity in Action Brochure CoverCombination brochure/poster detail-ing the diversity initiatives of PhilipMorris companies from 1930-2001.Recipient of 2001 American GraphicDesign Award “for excellence in communication and graphic design.”

Responsibilities• Concept development • Research• Art direction and design• Print pre-production• Print supervision


Size24” x 48” unfolded


ClientPhilip Morris Management Corp.

DescriptionDiversity in Action Brochure Inside

project 5 | a b


project 6 |

Print | Collateral

ClientMotorola

DescriptionHealthy Choices 2007 Calendar

Responsibilities• Concept development for project• Art direction and design• Print pre-production


Size11x17


ClientRohm & Haas Pharmaceutical

DescriptionWellness 2009 Calendar Comps

Responsibilities• Concept development for project• Art direction and design


Size11x17

project 7 |


project 8 | a b

Print | Publications

ClientEthan Allen Global

DescriptionStyle Book 2009 CoverRedesign of 200+ page annual guide to style and catalog of products tocoordinate with the all-newethanallen.com website

Responsibilities• Concept development for project• Art direction and design• Print pre-production• Print supervision


Size18.5” x 11.125”



DescriptionStyle Book 2009 Spreads

project 8 | a b



DescriptionSample book cover for COLOR, afabric trim collection. Volume I.

Responsibilities• Art direction and design• Print pre-production• Print supervision


Size18.25” x 41”

project 9 | a b

Print | Packaging



DescriptionCOLOR, Volume II.

project 9 | a b


project 10 |

Print | Packaging

ClientWaverly WallcoveringsVeronica Romano Creative Services

DescriptionColors of ProvenceCover and SpreadWallcovering sample book, one of several produced during a two-yearperiod that includes Renaissance,Remembered Places, Masterpieceand Fabulous Faux. This area ofproduct packaging is one of my favorite specialties.

Responsibilities• Concept development for graphics• Art direction and design• Print pre-production• Print supervision


Size19.5" x 5.5 (cover)


project 11


ClientSavannah College of Art & Design

DescriptionMA Typography Project: Book Jacket Redesign

Responsibilities• Concept development • Art direction and design


Size21.5" x 9.25"


DescriptionRetail packaging: shopping bag (various sizes), gift card, gift cardbox.



SizeVarious

project 12

Print | Packaging


project 13

Print | Display PORTFOLIO SELECTIONS


DescriptionEco Living PostersSeries of 10 display posters for theEA Flagship store in NYC. Part of acomprehensive signage program.

Responsibilities• Concept development for project• Art direction and design• Print pre-production• Print supervision


Size24 x 48

ClientCandlewood Arts Fund

DescriptionThis pro bono poster, along with asmaller ticket/map piece, was created to publicize a public tourof local artists’ studios.



Size20” x 30”

project 14

Print | Display

Participating ArtistsBob Alberetti (multimedia) Mary Lou Alberetti (ceramics)

Jean Mann (ceramics) Plonia Nixon (multimedia)F lorence Froeder (acrylic & watercolor)

FOR RESERVATIONS & INFO, CONTACT JACKIE HUTCHINGS @ 203.746.0268

Tickets will also be available the day of the event at Barn Gallery, “Creative Corners,” 82 Route 37, New Fairfield, 203.746.4502.

PROCEEDS BENEFIT NFHS STUDENT ART SCHOL ARSHIPS AND STUDY GRANTS(CAF is a donor-advised fund of the New Fairfield Community Foundation)

Saturday, September 26 1-4 pmArtists’ Reception at Barn Gallery 4-5 pm

Tickets: $20

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project 15



DescriptionMA Typography Project:The Moussaoui Myth Visualization of NY Times Article

Responsibilities• Concept development • Art direction and design• Production


Size26" x 7.5"

project 16

Print | Collateral

ClientKraft Foods Latin America

DescriptionPanorama NewsletterBeginning as a four-page newslet-ter, this project evolved into an 11" x17" quarterly produced in English,Spanish and Portuguese and distrib-uted to employees in the LatinAmerica and Canada Region.



Size11" x 17" folded


project 17


ClientHSBC Bank USA

DescriptionDialogueDesign prototype for an internalnewsletter.



Size8.5" x 11"


DescriptionHome & Garden Direct Mail comp

Responsibilities• Concept development for project• Art direction and design• Print pre-production


Size8.5” x 11” folded

project 18

Print | Direct Mail


project 19


ClientMercedes-Benz CorporationCentra Marketing

DescriptionPower Trip eventDirect mail postcard series (six in all),inviting auto dealers to the PowerTriptrade show in Los Angeles.



Size5.25" x 7.25"

project 20 | a b

Print | Direct Mail

ClientBen & Jerry’sCentra Marketing

DescriptionCitizen Cool Incentive ProgramMarketing materials for a routedriver incentive program: direct mailkit, certificate, stickers (this page). Iwas asked by B&J to develop thesecomponents in an engaging way,using their style guidelines.



SizeVarious


project 20 | a b


ClientBen & Jerry’s

DescriptionCitizen Cool Incentive ProgramPoster, route driver game cards,passport/booklet (this page).

project 21

Print | Direct Mail

ClientThe Children’s PlaceCentra Marketing

DescriptionCheck in and Check Off ProgramMarketing materials for retailerincentive program, including in-store and trade advertising,brochure and direct mail components.

Responsibilities• Concept development for graphics• Art direction and design• Photography selection• Print pre-production• Print supervision


SizeVarious


project 22

Print | Ads PORTFOLIO SELECTIONS

ClientMyers Krause & Stevens

DescriptionEstate Planning AdThis ad appeared in the program for the Naples (FL) PhilharmonicCenter for the Arts and generated so much interest that the client ran it in several other regional publications.

Responsibilities• Concept development• Art direction and design• Print pre-production• Ad placement


SizeVarious


Description“Confessions/ My Story” Ad compsThe idea here was to present EthanAllen products in a more engagingway, using “personal” testimonials.



SizeVarious full page

project 23

Print | Ads



DescriptionNY Times Sunday MagazineSpecial Men’s Section Spread AdMy design for this ad was considereda radical departure in style for EthanAllen. However, the buzz it createdhelped to successfully position themas a go-to source for interior design.

Responsibilities• Concept development• Art direction and design• Design


Size19 x 11.5

project 24


project 25

Print | Identity


DescriptionMA Branding/Identity Project:Gallery Espresso Branding, identity guidelines and application manual. Direct mail piecewith gift card and envelope shown.

Responsibilities• Concept and brand development • Art direction and design• Prototype production


SizeVarious


ClientPortfolioPrep

DescriptionLog and identity materials for a college advising company for artists.



SizeVarious

project 26



DescriptionEthan Allen Hotel logo redesign

Responsibilities• Art direction and design• Print pre-production


SizeVarious

project 27

Print | Identity


project 28


ClientSilver Spring Country Club HEH Associates

DescriptionStationery kit: letterhead, envelope, business card.

Responsibilities• Concept development • Art direction and design• Print pre-production• Print supervision


SizeVarious

project 29

Print | Identity

ClientGreenwich Center for the ArtsHEH Associates

DescriptionLogo comps



SizeVarious


ClientCare Management OrganizationHEH Associates

DescriptionLogo variations comps



SizeVarious

project 30



DescriptionKraft Cares Logo and EnvelopeThis logo is used on signage, tradeshow booths, collateral (exampleshown) and other collateral.

Responsibilities• Concept development for project• Design and illustration


SizeVarious

project 31

Print | Identity


project 32


ClientJumpstart LLC

DescriptionIdentity Program and WebsiteIdentity program including announce-ment card, business card, envelope,letterhead, and website.

Responsibilities• Concept development • Art direction and design• Pre-production• Print supervision• Website launch and maintenance


SizeVarious

ClientKraft Foods Latin America Region

DescriptionHoliday CardEach year, KFLA has a new themeon which to base their holiday celebrations. In 2003, it was "OneCompany in One Year."

Responsibilities• Concept development for project• Design and illustration• Print pre-production• Print supervision


Size4" x 6" folded

project 33

Print | Illustration



DescriptionMA Typography Project:SERRA Typeface Design

Responsibilities• Concept development • Art direction and design

Applications• Adobe Creative Suite

SizeVarious

project 34

Print | Type PORTFOLIO SELECTIONS

project 35

Experience | Web


DescriptionWebsite Template layoutSection opener for lifestyles andlooks.

Responsibilities• Concept development for project• Art direction and design• Pre-production


SizeVarious


project 36


ClientPam Older Designs

DescriptionWebsite Home page, interior page, pop-upPam Older crafts jewelry of exquisitestyle using precious metals andgems. She wanted her website tohave a “fresh” feeling and reflect thesophistication of her designs.

Responsibilities• Concept development for project• Art direction and design• Pre-production• Website launch and maintenance

Applications• Adobe Photoshop• Adobe Creative Suite

SizeVarious

ClientAnn Cefola

DescriptionAnn Cefola Poetry WebsiteAnn Cefola is an award-winning poetand high-energy corporate coach.She asked me to design a “calming”website for her poetry.

Responsibilities• Concept development for project• Art direction and design• Pre-production• Website launch and maintenance


SizeVarious

project 37

Experience | Web


ClientPhilip Morris Latin America Region

DescriptionConnections Online Index PageConnections, an 11" x 17" quarterlyprint newsletter, was re-purposed asan intranet portal website, which waslaunched as part of a global commu-nications initiative. It provided links tonews and publications from marketsthroughout the Latin America Region.Published in English, Spanish andPortuguese.Recipient of 2004 Philip Morris ABCD(Above and Beyond the Call of Duty)Award.

Responsibilities• Concept development• Art direction and design• Pre-launch production (100+ pages)


Size 780px x 660px

project 38


ClientFastModel Software

DescriptionFastDraw, FastScout, and FastStatsDesktop Icons designed for a suite ofproprietary software products.

Responsibilities• Art direction and design• Production


SizeVarious

project 39

Experience | Interface Design


ClientFastModel Software

DescriptionFastScout Toolbar Icons for graphicaluser interface (GUI). This is a sam-pling from over 100 icons that weredeveloped for the first two products in the software suite.



SizeVarious

project 40


THANKS FOR LOOKING!

All portfolio selections contained herein are ©2009 Chiaro Design Inc. and may not be reproduced without written permission.

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