Portfolio

alison tourville

design portfolio

SIX-WORD AUTOBIOGRAPHY

A purely typographic and visual six-word autobiography, in which my name is the

focal point of the composition

LETTERFORM

The combination of one wq and one nu-meral into a single visual unit

SOCIAL AWARENESS POSTER

A cartoon illustration on newsprint which focuses on the role of women

in the Catholic Church

“Priest Club” of the Catholic Church

TYPE SPECIMEN BOOK

A type specimen book based on the typeface Interstate, in the form of a map

The day we stop needing new type will be the same day that we stop needing new stories and new songs.

Interstate is a sans serif typeface designed by Tobias

Frere-Jones in 1993-1994. Based on interstate highway

signage of the U.S. Federal Highway Administration,

this neo-grotesque typeface was designed using the

original sign manual sketches and kerning tables pub-

lished by the U.S. government.

Today, the Interstate typeface has been expanded into

a versatile range of display designs that includes 40

fonts, 3 widths, and 7 weights. The typeface also of-

fers a family of symbols inspired by traffic signs.

Interstate is based on roadway signs and is therefore

optimal for signage usage. The characteristics of the

typeface make it suitable for display usage in print and

it is often a popular choice for newspapers, magazines,

and online use.

As a common typeface for highway signs on major U.S.

roads, Interstate must be seen and read by U.S. drivers

on a daily basis. Its simple, clean letterforms make it

more legible at various distances on the road.

The oblique terminals make the counterforms more open, thus performing better at smaller siz-es and on rough paper stocks. The dynamic of each character, rather than pointing back at itself (as it would in Univers or Helvet-ica) points at its neighbors. The characters thus bind themselves more readily into coherent and readable word-shapes.

Tobias Frere-Jones was an artist from a young age. He

created paintings, sculptures and photographs at age

14. Tobias was born on August 28, 1970, in Brooklyn,

NY to Robin Carpenter Jones and Elizabeth Frere.

He was raised in a family of writers and printers and

quickly discovered a passion for type and letterform

during his teenage years.

In 1992, Tobias received a BFA in Graphic Design from

the Rhode Island School of Design. He drew the atten-

tion of Matthew Carter, a well-known typographer, who

directed him after graduation to the Font Bureau in

Boston. Frere-Jones worked for 7 years at Font Bureau,

where he eventually became a Senior Director. Tobias

took part in the creation of 18 retail and 21 custom

typeface families during his time at Font Bureau. His

most notable typeface creations include Interstate,

Gotham, Grand Central, and Benton Sans.

In 1999, Frere-Jones left Font Bereau to return to New

York, where he joined forces with typographer Jonathan

Hoefler at The Hoefler Type Foundry, Inc. Since working

together, the two have collaborated on projects for major

publications such as The Wall Street Journal, Martha Stew-

art Living, GQ, The New York Times Magazine and Esquire.

Their company continues to work with brand leaders in ev-

ery sector today, developing original typefaces and licens-

ing fonts from its library of nearly 1,000 designs.

This type specimen book is one of a series of 11 books

designed under the direction of instructor Ingrid Hess

by the students of Graphic Design II at the University

of Notre Dame during the spring semester of 2011.

This volume explores the use and origins of the Inter-

state typeface created by Tobias Frere-Jones in 1994.

This book has been researched, designed, and edited

by Alison Tourville.

INTERSTATE is...

an elegant sans serif in a modern setting










classified as late 19th century grotesque

shares basic proportions and attributes with faces like

Helvetica and Univers

modern font, has larger x-heights, less stress in rounded

strokes, and no serifs•

counters are open, contributes to legibility at

smaller sizes

Characteristics:

t ls ea

terminals of curved strokes are cut at a 90° angle

to the stroke

terminals of ascending strokes are cut at an

angle to the stroke

y

dgk

“

” jm

p

r

u

b

“”

••

Hoefler(left) and Frere-Jones (right)

Introduction Purpose Characteristics History Designer Colophon

Tobias Frere-JonesInterstate was first released in 1994 and was

loosely based on the typeface Highway Gothic,

which was used by the US Federal Highway

Administration for national road signs. Despite

its origins, Interstate was embraced universally

by graphic designers and is considered the result

of Frere-Jones’ continuing interest in what he

calls “working class lettering.”

Sainsbury’s Supermarkets

Invesco Perpetual

signage for Southwest Airlines

2004 Weather Channel on-air newscasts

2006 US Army “Army Strong” ad campaign

Hammersmith and West London College

INTERSTATE

GD 2

Type Spec Book

Aa – Tobias Frere-Jones

– Tobias Frere-Jones

Bibliography

DEAD END

American Type Design & Designers by David Consuegra

An A-Z of Type Designers by Neil Macmillan

Font Bureau People: Tobias Frere-Joneshttp://www.fontbureau.com/people/TobiasFrereJones

Interstate by Allan Haley

Interstate - Fonts.com http://www.fonts.com/fontpackages/interstate-font-family.htm

Is Gotham the New Interstate? by Dmitri Siegel

Wikipedia, Interstate Typefacehttp://en.wikipedia.org/wiki/Interstate_(typeface)

1

T EI N T E R S T A(Back)

(Front)

SOCIAL AWARENESS CAMPAIGN

A visual campaign to promote the con-nection between poverty and education

in the United States for the “Poverty Ties to Education” event on-campus

Poverty tiesTO EDUCATIONPoverty ties

TO EDUCATIONPoverty ties


TO EDUCATION

YOUR DONATION HAS MADE AN IMPACT ON A

CHILD IN NEED.

Thank YouFOR TAKING THE TIME TO TIE YOURSELF TO

SOMETHING WORTHWHILE.


CHILD IN NEED.



Poverty tiesTO EDUCATIONPoverty ties



TO EDUCATION


CHILD IN NEED.




CHILD IN NEED.



tie yourself to text 89413

to donate $5TO HELP MINIMIZE TUITION

FOR A CHILD IN NEED

Did you know that poverty ties to education? Here at Notre Dame we live less than 5 miles from schools with children that live under the poverty line. You can help by donating today!

%56In 2.4 miles from campus

of students are on the FREE LUNCH PROGRAMat James Madison Elementary

In 2.2 miles from campus

%54of students are on the

FREE LUNCH PROGRAMat Perley Elementary

In St. Joseph’s county

%19.7of children ages 5-16 LIVE IN POVERTY

SOMETHING WORTHWHILE

At St. Adalberts Elementary,

~40/160of students are on

FREE TUITION VOUCHERS

Balloon hang tags (left) and signs to promote the event (right)

HISTORY OF CUPCAKES

A research project on the history of cup-cakes; presented as an illustrated book

Example spreads from the book

2012 NATIONAL STUDENT ADVERTISING COMPETITION

A branding and communications cam-paign to promote the Nissan brand;

developed by a team of seven students and presented to a panel of judges

Example pages from the team plan book

Print advertisement (left), Tumblr page (top right), Twitter page (bottom right)

SOUTH AFRICA CAMPAIGN

An educational and promotional cam-paign to address xenophobia in South Africa; this senior-level project was ex-ecuted in Johannesburg in March 2012

Campaign logo (top left), mural silhouette (bottom left), Mural Kit cover (right)

COMMUNITY MURAL

Design team with the community mural in South Africa (bottom)

CONTACT

Alison Tourville201–787–[email protected]/alisontourville

Portfolio

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