Aleksandar Tasevski / Graphic Designer / PDF Portfolio

Throughout my career, I have always tried to ensure that the passion and enthusiasm for

my work has shone through. Despite my success as an independent designer, I have found

that it is through a team that I have achieved my greatest potential.

I have learnt that having a platform to question and further ideas harnesses greater

creativity - although realizing creative inspiration doesn’t come without its obstacles!

Obstacles such as time management and working to tight deadlines are important in any

industry, but the foundations and biggest challenges of Design lie in communication.

In all my work, I have relished these challenges and used them to fuel my ambition and

maintain my own high standards.

Awards

CIMTIG 2009 Silver Award Best Consumer Press AdCIMTIG 2009 Silver Award Best Outdoor CampaignCIMTIG 2009 Finalist Best Poster Campaign - Winner

Competitions

D&AD Global Student Awards 07 / Zenithsexistence.co.ukRSA / Sustainable Packaging

Exhibitions

D&AD New Blood presents the work of the best emerging talent 2008

Education and Qualifications

2005-2008 - BA (hons) Graphic Design, London Middlesex University2004-2005 - Foundation The University of the Arts, Chelsea Art and Design1997-2004 - A levels St Albans High School for Girls

Skills

Creative programs include:IndesignIllustratorPhotoshopDreamweaverAdobe EdgeFlash and Flash CatalystExtensive knowledge of both PC and Mac platformWord, Excel and e-mail applicationsKnowledge and interest in contemporary art history and design

Reference

If you would like a reference, please don’t hesitate to ask.

Aleksandar Tasevski

Graphic Designer

W www.eecreative.com

CV

re.fresch / Creative 12/13 - current

Currently working as the design head of studio@ and the creative within re.fresch, my day to day is balanced by the hundreds of aesthetic elements and technical events required to make designs great, function well, and resonate with users. Working with three of the top business thinkers, I get the opportunity on a day to day basis to experience turning company profiles into infographic journeys, whilst exploring needs for a new identity or digital piece of marketing.

www.refresch.co.uk / studio.refresch.co.uk

The Virtual Forge/ Creative Director 12/10 - 12/13

I lead the design side of the Virtual Forge, including exploring the realms of design through a multitude of innovative and exciting platforms. Gained valuable experience in UI design for Mobile tools and platforms, rich internet application devices and desktop applications. Website design and branding have been key elements within the work, as well as daily management of client expectations.

www.thevirtualforge.com

Ichi / Freelance Graphic Designer 05/10 - 06/10

Ichi is a full service creative agency delivering integrated and immersive campaigns for clients in the entertainment and youth industries. Responsibilities included creating album artwork and storyboards for game and music advertising.

www.ichi-london.com

Law Creative/ Senior Graphic Designer 05/10 - 10/10

Law Creative provide creative marketing solutions for the hotel, retail and leisure markets. Worked on all aspects of design from advertising, FMCG and POS. Clients included David Lloyd Leisure, IHG Group (consisting of Holiday Inn, Crowne Plaza and InterContinental Hotels, Mecca Bingo and G Casino). These networks have all lead me to work on print through to digital projects.

www.lawcreative.co.uk

Truly London Advertising Agency/ Graphic Designer 06/08 - 11/09

A London advertising agency specialising in advertising for leisure and travel. Clients included 188Bet, AIG, Isle of Man, Yorkshire Tourist Board, Fred.Olsen Cruises, Port of Dover and more. Worked with a creative team on print, brand identity and as well as daily dealings with the account team to ensure multi-stakeholder management.

www.trulylondon.co.uk

Other creative positions 08/02 - present

Channel 4 / Freelance Designer Working on new identity for spin off show called Generation Next.

Crown Music Ltd / Freelance DesignerCd Art work and new brand identity for new pop boy-band Avenue.

Camden Crawl / Freelance DesignerWorked with Traffic Marketing on the artwork and design for the popular music festival in Camden for the last 4 years. The festival has now grown and now covers Ireland.

Luke Johnson / Freelance DesignerI worked with Luke to develop a new website and brand identity for the multitude of brands needed to showcase.

Fish / Senior Freelance DesignerFull service creative agency, specialising in tourism and leisure.

BMW / Freelance DesignerResponsible for monthly BMW collateral and brand guardian.

Mini BMW / Freelance Designer Responsible for monthly Mini BMW collateral and brand guardian.

Tania Clarke Hall / Freelance DesignerWorked with client to develop a website and new brand identity for her business. Client was recently awarded Goldsmiths’ Craft & Design Council Award.

Aleksandar Tasevski

Graphic Designer

W www.eedesign.com

CV

CLIENTS WORKED FOR

Logos from left to right

Afterparty: Logo event night based in Ibiza

Virtual Forge: Digital communications company

Child of Eden: Logo concept for computer game

Printed editions: Art buying company brand identity

Candy: New artist logo for Ross Candy and his band

Logos from left to right

Atamaya: Restaurant logo

Yorkshire Tourist Board: Logo pitch idea for Visit Yorkshire

Quils: T-shirt company

RDD: New brand identity

Wrecks: 50th birthday logo

Logos from left to right

Princes and Rogues: Logo for a geek-chic boyband

Glass Pear: Pitch for Crown Music Managements new project

Inky: Logo for a three piece girl group

Charlie Finn Music: Solo artist identity

Avenue: X-Factor boyband logo

Channel 4 / i-dent for Summer spin off show called Generation Next. The program

sought to find the best new writers,directors and on screen talent across comedy,

drama, documentaries and news.

MOBILE APPS

Horse App / Video based app supporting the needs of Horse owners and how to

maintain their horses. The use of imagery and video plays a huge part in the look

and feel. Imagery and video are the main bulk of this application.

The Virtual Forge / Digital magazine. The concept was

drawn up in Mag+, a programme and plug-in for indesign

to create interactive and fluid digital magazines. This issue

featured interactive games connected to social media, as

well as and the ability to upload and play videos.

MOBILE APPS

Story Box / Storybox was an interactive social-networking game where stories could be created by friends, 150 characters at a time. The UI was designed with bold colours, reflecting a broad target demographic. Connecting to existing networks was a very important way of advertising for the client.

Eco Boutique / A London-based creative clothing brand

combining urban style with ethics. I designed a ‘one-off’

iPad magazine that featured video content and example

t-shirts from their featured artist Calum Macdiarmid.

MOBILE APPS

Mission / A rewards based app for iOS. This was initially presented to Addidas.

The aim of the app is to complete missions by uploading pictures, audio, video

and text, thus resulting in a financial reward for the user to spend in store. Unique

features, such as analytics and live data feeds, provide the user with a detailed

description of their progress.

Afterparty /A club night based in London and Ibiza. The brief was to design a logo

and posters/flyers to advertise the night. The brand had to represent the genre of the

music and appeal to its target demographic

House Affairs / A prestigious night club event, in the heart of Mayfair, London. With

a huge emphasis on international DJs making appearances, the branding had to be

sexy, yet sophisticated for the clubs up-market clientele.

Diesel / Personal pitch idea for 2007’s Diesel’s Annual Report and Performance report.

These were examples of the front and contents page.

David Lloyd Leisure Club / Here is an example of the October Corporate Campaign

poster and the direct mail 4-page flyer that accompanied it. Other work included

micro websites, small direct mails and banners (internal and external).

188BET / Program and magazine press ads. ‘Moments that changed a game’

campaign in conjunction with The Mirror’s image bank Mirrorpix. All classic

images were derived from those clubs sponsored by 188BET.

The Camden Crawl / A broad programme of live music, arts & activities. The Crawl

festival has set up camp for the 9th time across Camden Town’s two mile stretch of

high street for the May Bank holiday 2010.

Here are examples of the creative from the last 4 years.

Luke Johnson / A successful entrepreneur responsible for Pizza Express, Strada,

Giraffe and many more businesses. He is also the chairman of Channel 4 and a

Dean for the University of Arts. I pitched to re-design his website. Above is the

chosen design.

www.lukejohnson.org

re.fresch / re.fresch provides the skills and savvy needed to build and grow a thriving

business. Building programmes, models and tools that lay foundations for the future.

The website aim was to encompass the nature of the company through the copy,

keeping the pages simple. Some cool features include the ‘where are we’ contact page

and the ever growing blog. This site is run by wordpress.

www.refresch.co.uk

Studio.refresch / Currently working for studio@ -it is a creative factory for all things

re.fresch and refresching ventures. We like to help soloists, groups and companies

to shape and share their stories by creating and deploying media, websites, brand

strategies, digital campaigns. This simple one page site, is a small snippet into a very

large creative studio with great talent.

studio.refresch.co.uk

Famous / A company that specialises in enhancing creative ideas through

performance. This website had to be vibrant and convey a sense of movement

and fluidity. The contrast of colours on black brought the site and the brand to life.

www.wearefamous.co.uk

PEAK Mileage Capture / Uses GPS technology to accurately track business

journeys. The website follows the latest in-website design with muted flat

colours and iconography. The complicated technology of the Peak device

has been simplified by these elements, and the use of video allows for an

integrated experience.

www.peakmiles.com

Maryah Island / A unique hospital currently being built in Abu Dhabi City.

It is to provide the region’s best complex cardiovascular and neurological care.

This touch screen and web based interactive platform, allows visitors to explore

what facilities the hospital will have on offer. 360 degree imagery, video galleries

and 3D mapping tools are some of the unique features it showcases.

EE / This was an app store concept for the mobile company EE. They wanted

a portal internally where applications such as Salesforce and a few products

designed by The Virtual Forge could be accessible and downloaded.

Chelsea Group of Children / This dashboard is part of a much bigger ‘Nerve’ system

that this special needs school is putting in place to create a much more seamless and

easier way of handling day to day admin. From reporting systems to CPD facilities,

this system is designed to engage admin, staff and parents in connecting with each

other for the benefit of the children’s progress.

Sherwin Hoss / International rights company for Hoss LLC, Houston - manufacturer

of patented horizontal pump systems to the oil and gas industry. Clients include

Chevron, Occidental and Apache.

www.sherwenhoss.com

Haddins / A gym with a difference, Haddins ethos is to help make exercise a

sustainable part and way of everyday life. This was a concept design for the

launch of their new gyms in the UAE.

Avocet Consult / Project management firm specialising in large-scale commercial

development including Heathrow Terminal 2 and Design & build programmes on

behalf of IHG in North Africa.

www.avocetconsult.com

Aleksandar Tasevski

Graphic Designer

© 2015