Portfolio

J. Caleb PetersonDesign Portfolio

The first section of this portfolio depicts the 3+ years of design experience for the company NygardDimensions, working as a Production Designer for their tradeshow, display, and business event department.

The second area covers recent experience in freelance design work in a variety of media.

Concord Stock SetEarly Concept Renderings

These are my initial renderings of one of my concepts for a modularstaging system that was to be rented by various clients such as

Lutheran Brotherhood and Boston Scientific.

©2002 Nygard Dimensions



Aerosail Stock SetEarly Concept Renderings

These renderings are from the same series of early concepts for stockstage sets. The images show three price ranges and was designed

to use Octanorm aluminum extrusion and fabric.




Concord Stock SetClient Presentation Renderings

Here are the final renderings that were presentedto Lutheran Brotherhood for their annual

meeting in Hawaii. Note the changes in the color scheme to create a

more neutral feel that wouldwork for many clients.



Concord Stock SetBoston Scientific Express Brand

Launch EventThe Minneapolis Hyatt Regency

Here are two photographs of the same set for aBoston Scientific event. Each unit is built using

Octanorm and. panels. Able to break downinto small units for shipping and storage,

they can be set up by 2 people using minimal tools.



ConAgra Store Brands20x40 Tradeshow booth

Engineering Model Rendering

After the final concept for this booth was approved by ConAgra, I took Al Jesson’sdesign and created this engineering model using FormZ. This model was built to within 1/16” tolerances while in close collaboration with Production Manager Paul Heath. I was able to quickly and accurately draft the shop and set-up drawings. The following pages are some examples.



ConAgra Store Brands20x40 Tradeshow booth

PLMA Tradeshow, Chicago

Here are two photos of the finished booth. Little or no adjustment to the plans were needed during the construction phase of the project.



Jennie-O Turkey Store20x40 Tradeshow booth

The next few pagescover two more booth concepts that Icreated models for construction and set up plans.

This booth has a fully functioning kitchen in its centerand a cooking demo area in

the front.

Concept Renderings



Jennie-O Turkey Store20x40 Tradeshow booth

Conference Room

Carvery Station



B/E Aerospace60x60 Tradeshow Booth

Concept Renderings

This concept isfor a modular booth systemintegrating with several display units thatalready exist. This configuration is only used once a year while the rest of the time the “towers” and kiosks were shipped domestically and internationally to various events throughout the year.The next page shows photos of an event in Europe. This was a challenging project that required obtaining product specs from several sources and integratingthem into the design concept, so that installation of those products was as smooth as possible.



B/E Aerospace20x40 configuration

AIE, Hamburg Germany



EcoQuestStage Set, Excel Center

St. Paul

CUE 2001Stage Set, Anaheim California

These two events used two arrangements of the same set pieces inlarger locations with audiences in excess of 5000. I was the on site

coordinator for both of these projects, working closely withthe client, on site staff, and rigging crews to make sure

the concept turned out as the designer andclient intended.



WorldtrakPower Point Presentation

This and the following page illustrate 3D art that I createdfor use by the graphics department of Nygard Dimensionsin a Power Point presentation project. All frames werederived from thumb-nail sketches provided by the graphic designer in charge of the project. All 3D frames are organized into one FormZfile using layers and views.

©2002 Nygard Dimensions ©2002 Nygard Dimensions


MQ Software3D representational graphics

initial concepts

Here are two more examples of 3D graphic work for Nygard Dimensions.These conceptual images were used as illustration ideas

depicting data integration software.



©2003 ACME Digitallaboratories


Cash SystemsCasino Kiosk Prize GameRenders for game screens

Recently the company Cash Systems developed an interactive kiosk concept that awards a pairof airline tickets once per day as a promotional piece to be used by casinos. Working

with Andrew Charon from ACME Digitallaboratories I assisted in the development of the interactive game by creating this model

and animations of the wheel spinning down to different results. Matthew Bergen, also with ACME, provided

initial concept sketches and the icon designsused on the wheel.



Cash SystemsCasino Kiosk Prize Game

Renders for game still




ACME DigitallaboratoriesCD-Rom interface Design

Still frames from interface motion sequences

In order to gain more experience in interactive design, I took on this project to create a 3D interfaceof a self promotional CD-Rom for ACME Digitallaboratories. These six still frames fromthe the amination sequences I created illustrate my design concept for a mechanical device that changes configurations for the various sections of the presentationThis model will serve as a template for Andrew to place the data and images of ACME’s capabilities, services, and examples of design work.

Intro position

Activation Sequence 1

Activation Sequence 2




ACME DigitallaboratoriesCD-Rom interface Design

Still frames from interface motion sequences

Activation Sequence End Frame

Portfolio Sequence End Frame

Portfolio Sequence 1

Atomic Props & EffectsPSP Handheld Gaming System

Billboard

Recently I have been working as a freelance designer for Atomic Props & Effects. They areknown throughout the country for their eye-popping 3D sign and billboard designs. Theserenders illustrate a design model that I created from product shots of the new PSP handheldgaming and video system.

Atomic Props & EffectsRipley’s Believe It or NotMuseum Front Signage

This interesting design was created to present for a possible location of a Ripley’’s Believe It or NotMuseum location near Times Square New York. This model was created based on a providedsketch. The tentacles were meant to act as support structure for the Ripley’s logo.

Atomic Props & EffectsTarget Mini-golf Hole

One of the very first projects that I did for Atomic involved this miniature golf hole that wasplaced in the Guthrie sculpture garden for an all summer event sponsored by Target. For thisproject I took the original concept design and produced this production model and shop drawingsfor Atomic’s shop. The following pages contains a couple of examples of those plans.

Atomic Props & EffectsTarget Mini-golf Hole

Shop Drawings

Atomic Props & EffectsPSP Handheld Gaming System

Billboard

For the rollout of the new Sprint brand image following the merger of Sprint and Nextel,Atomic Props was hired to create this billboard design for a New York location. The work-ing screen in this sign highlights the new streaming video capabilities available on newphone models. This billboard is currently up and running in its New York location.

Upon request sample animations of the interactive pieces in this portfolio can bee-mailed. A broadband internet connection is recommended.

A CD can also be delivered if requested.

Thank You for your timeJ. Caleb Peterson

[email protected]

Portfolio

Design

Transcript of Portfolio