Portfolio

I-MING HUANG

INDEX

PROFILE

BRAND EXTENSIONPostabacchi proposal to Posteitaliane Group｜Parcel pick-up service in TabacchiPosta Vacanza proposal to Posteitaliane Group｜Integrated group service to make holiday happen

PRODUCT DEVELOPMENTMYTANDA collaborated with Lovable｜Disposable UnderwearMOODY collaborated with BTicino｜Software of Home Automation System

INDEX

PROFILEDeeply passionate about design, marketing, and management, I enjoy being challenged, easily adapt to a variety of work pressures, work well individually and in collaboration with others, and make positive contributions to the workplace through the strength of my work, creative input and personality.

PROFILE

I-MINGHUANG

+886 975 004 [email protected]://www.slideshare.net/chimiword/presentations

/// EDUCATION

Domus Academy, Milan, Italy Master in Business DesignMajor: Business Design

Fu-Jen Catholic University, Taiwan R.O.C, Bachelor of ArtsMajor: German Language and Literature

Philipps-Universität Marburg, Germany, Exchange StudentMajor: German Language and Literature

Oct. 2008 - Dec. 2009

Sep. 2003 - Sep. 2007

Sep. 2005 - Sep. 2006

/// RELEVANT COURSE WORK

Business and Design, Economics and Management, Design Thinking, Product Management, Sales management, Globalization: the growth of a multilayered economy, Internationalization (International strategy), Unconventional marketing, Brand management and brand innovation, Communication management: advertising, event, marketing and design strategy, Anthropological and sociological research models (user studies, scenarios and trend analysis), Design vision models: user-based scenarios and customer experience, Event/places/urban/destination marketing and design, Integrating Design experience and sensorial design into the strategic management.

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PROFILE

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/// WORK EXPERIENCES

InternshipDARC Research and Consulting, Milan, Italy- Project research, Competitors Analysis, Trend Analysis

InternshipGerman Trade Office, Taipei, Taiwan- Trade fairs marketing, Website updating, Event Contact

July 2009 - Oct. 2009

Sep. 2007 - Feb. 2008

MYTANDA collaborated with lovableNew product development for Lovable brand by creating new disposable underwear product with marketing strategy, new logo, packaging.

MOODY collaborated with BTicinoNew software development uses in BTicino Home Automation System.

POSTABACCHI proposal to Poste Italiane GroupBrand extension of Poste Italiane Group by using existing relation between Tabacchi and Poste Italiane to create new strategy and service.

POSTA VACANZA proposal to Poste Italiane GroupBrand extension of Poste Italiane Group by using integrating group services and products with “make holiday happen” conceptto offer new marketing strategy and financial product.

/// PROJECT EXPERIENCES

/// LANGUAGE SKILLS

chinese ( mandarin ), english, german, italian

POSTABACCHI | BRAND EXTENSIONNowadays more and more people make purchases online and they all have demands on fast and safe parcel delivery and also convenient and flexible pickup channel, which PosteItaliane cannot satisfy them with its system. So considering high density of Tabacchi, and the postal connection(selling stamps) with Posteitaliane, through adding new parcel pick-up service in Tabacchi to extend the connection, and also offer customer and flexible parcel pick-up service.

POSTABCCHI proposal to Poste Italiane Group

POSTABACCHI | BRAND EXTENSION

TABACCHI is a shop, usually with small size, and it born for selling the products(Salt, Tobaccos, Stamps) which were controlledas monopoly by Italian government. They usually combine with different stores ( ex. coffee shop, bar, restaurant, lotto...etc.) around people’s daily life. It is not only a shop, but also a social network place for Italians.

The density of Post Office in Milan

The density of TABACCHI in Milan

Take an example in Milan, TABACCHI has higher density compares with Post Offices in this case, it could be the business opportunity to use in the proposal.

Using advertisements to promote, and also cooperating with online platform



Not only Tabacchi can get additional commission but also offer a flexible pick-up service

POSTABACCHISERVICEORDER

DATAUPDATE

5% - 8% commission per parcel

+5% shipping fee per parcel

GOODSDELIVERY

GOODSDELIVERY

PAY ONLINE

GOODSPICKUP

ORDERDATA

ORDERDATA

DELIVERY DATA

Inflexible parcel pick-up service from Posteitaliane

stampselling

TABACCHI

stampselling

PosteitalianeTABACCHI

Posteitalianepickupservice

Expanding the connection between TABACCHI & Posteitaliane

STRATEGICPARTNER

COST REVEUES

KEYACTIVITIES

VALUEPROPOSITION

DISTRIBUTIONCHANNELS

CUSTOMERSEGMENT

Customers can order online, and pick-up in Tabacchi through physical/virtual channel

Concept

FeasibilityInspiration

Business Model

Marketing



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LOGO and Naming

Postabacchi represents the parcel pick-up service. Posta means post in italian and Tabacchi.The Logo keeps the Posteitaliane Group’s brand identity style and colours (yellow and blue).

Posteitaliane

Posteitaliane Group’s brand images

POSTA VACANZA | BRAND EXTENSIONThe major postal operators over the world are all developing new services and products through their brand extension strategy to create more profitability and benefit. For this reason, Poste Italiane has the demand to integrate its service network through adding travel service to merge the trend in order to fit its customer’s need and create new business opportunity.

POSTA VACANZA I proposal to Poste Italiane Group

POSTA VACANZA | BRAND EXTENSION

Insurance Service

Financial Service

Other service

Postal Service

Additional Service:Flight ticket selling and picking–up in post office

Poste Italiane Group is constantly increasing quality and addingmore variety to the products and services offered. As the top employer and leading group in Italy, it has expandedupon its original mission, breaking into the sectors of finance and insurance, logistics, IT, and, most recently, mobile telephoneservices. It is an internationally recognised corporate model, based on its ability to diversify business and maintain a strong presence in the country and a tight bond with the Italian people.

Main Services and Products in Poste italiane Group

A Trusted Branded Network

Complete Service Network create new holiday

experience

Postal service Communication Financial service Insurance ……….

Travel Planning Travel Insurance Covering Travel Advice Payment service Currency Exchange Private Mail Organizing ……..



Combination of Poste Italiane Group and Travel

The concept of this project is going to use the brand extension of Poste Italiane Group throughadding travel service to integrate its group services, and provide their customer new experiencewith Poste Italiane Group and travel behaviours.


The user needs from Holiday Happeningto Holiday Arranging to Travelling.

The most travel agency only can arrange the whole holidayplan for you, But in this proposal is to make your holiday happen, a new holiday experience.

Start Point of your holiday travel


Travel Money management, saving, investment, loan

-Tour planning

- Insurance issuing

- Document

checking

-Accommodation

and transporta

tion

booking

-Payments dealing - Mail holding

Needs

Travel Agency

New Holiday Experience

INVESTMENT: Posteitaliane Group, Alitalia Airline Leisure Industries

TRAVEL PLANNING: Transportation, accommodation, city tour, payments…etc.

TRAVEL INSURANCE

HOLIDAY PLANNING

TELEPHONY

HOLIDAY PAYMENT

MAIL HOLDING


POSTA VACANZA is a financial product, which offer “3 years with 5 cities” travel account management.For the Poste Italiane Group, they can gain the values and profits from Posta Vacanza business by increasingthe number of the deposit accounts in their bank. The multiple uses of existing distributing network can reduce the expense from distribution expanding.

On the strategic partner side of Alitalia Airline, the company can offersales of the flight tickets and gain the fund from the investment byPoste Italiane through Posta Vacanza Kit. For the company, it can also create more working opportunities to help the travel service in Posta Vacanza service.Moreover, more cooperation with different airline companies internationallycould be created in the future, so that an even more powerful network of air routescould be connected with the post distribution system. Also, various hotels that coordinate in the airline network of the airline companies can be joined and introduced to the post network, so that the customers of Posta Vacanza can have much more choices. Step by step, a more comprehensive service system will be established in the future.



LOGO and Naming

The name of Posta Vacanza presents the business related to Poste Italiane Group, the word “ Posta”shows the original businessof postal service from the group, and the “Vacanza” represents the core business in the travel sector.

The logo of Posta Vacanza is composed of two parts: the lettering and icons with box and airplane. The lettering follows the same font and positioning of the “Poste Italiane Group”. The box symbolizes the core business of the parent company, and airplane represents the concept of travelling. The whole image gives off a feeling that the new travel business branch derives from the root of the parent company.


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MYTANDA | PRODUCT DEVELOPMENTUnderwear can become another field of extension into the simple life model, while at the same time improving the aesthetic, comfort, environmental sustainability, and the malice inunderwear items..

MYTANDA I collaborated with Lovable

MYTANDA | PRODUCT DEVELOPMENT

Market Situation :The underwear market is flat and fragmented: disposable underwear is produced almost entirely in Asia and sold almost entirely through e-commerce in the US, Asia and UK. This market currently has no relevancy in Europe.

RESEARCH AND ANALYSE

Business Opportunities :Develop a new line of business in disposable underwear by choosing one of the following opportunities:A. Create business complementary to the current company profileB. Create potential business (to be the firs, big mover in Europe)

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Underwear Market in Italy Main players in Disposal Underwear Market

Consumer Purchasing behaviour

Key Directions the product must be perceived as a wear and toss item with a modern look, good fitting and invisible under clothing. The most suitable material must be comfortable, good elasticity for fitting, no transparency and the quality level must give the reassurance of a 24h wearable product.

Target Consumer Active and open-minded women with a busy daily life, searching to free up time from needed tasks to pursue other activities.

Key FactorsLow price, environmentally sustainable, comfort, look (aesthetic) and easy to find.



IDEA DEVELOPMENT

CONCEPT KEYWORDS

NATURAL EXPERIENCE

PURE SEDUCTION

PLEASURE

Easy Adaptable

always on the move

young & fun

define the product direction define the target market and consumer



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PRODUCT DESIGN

Product models and colour boardthe basic models with the colours from nature.

Material proposal - the bamboo fiber- similar to silk- smooth and soft touch- lower cost- antibacterial- 100% biodegradable- breathable adsorbent - thermo insulating- anallergic

Concept Store idea:provides the customer as a network point, that they can meet people there to exchange the shopping experiences.


MARKETING STRATEGIES

meeting space

product display space

event space

magazine advertisement envent promotion




Packaging of disposable pack ( 1 pz )- made by PLA (comes from corn)- biodegradable, recyclable, compostable, insulating- the underwear is folded inside

Packaging of week ( 7 pz ) and weekend ( 3 pz )- made by Paperboard: (comes from cellulose)- biodegradable, recyclable, compostable

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LOGO and Namingplaying with sounds to memorize my = it is minetanda = mutanda ( italian: underwear) + panda

the proposal of the product’s material is madeby bamboo fiber, which can use the image of pandato rerpesent it.

MyTanda

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MOODY | PRODUCT DEVELOPMENTIn our daily life, we live in the ACTION-REACTION environment.Sometimes REACTIONS might be positives, on the other hand,they might be deceiving.MOODY is an interface which act react between people andspace.Through MOODY, people can make their life better by interactingwith their places through a software in BTicino’s device.

MOODY I collaborated with BTicino

MOODY concept is based on all human senses. It affects on senses to change the state of mind of the user.

MOODY | PRODUCT DEVELOPMENT

Instead of traditional stress reducing, MOODY can relax youas good as all these activities without any physical effort andthere is no needs to leave the space you stay in.Just use MOODY and feel it.


Travelling is stress for most of us. And sometimeswe have flights delayed or cancelled. It can makeyou really nervous. But imagine a room thatwill reduce anxiety and stress and also remind you when to board your flight.


How it works?Using the technology equipment, MOODY system usesprojection, sound, cosiness and all other ways to makeusers as comfy as possible.


LOGO and Naming

MOODY has to be connected with ease and happiness, so the colours and textures of the logo are a bit hippie.


THANK YOUif you need any information, please feel free to contact with me.

[email protected]

Portfolio

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