GRAPHIC DESIGN PORTFOLIO

JAKE TRUDELL

Design by: Jake Trudell

Design by: Jake Trudell

Design by: Jake Trudell

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NO01 TYPOGRAPHIC PERSONALITY

These simple text treatments are the result of an assignment in Frank Chimero’s Typography class at Portland State. I chose to highlight various words with negative connotations and transform them into something playful through simple changes.

Design by: Jake Trudell

Design by: Jake Trudell

Design by: Jake Trudell

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NO02 MARKS +IDENTITY

This is a logo for a dark-comedy about an Italian family in New

Jersey that runs a funeral parlor.

A trademark for a company that makes custom cases for

laptops and phones.

A logo for a hearing aid company

The Community Development Law Center is a Portland non-profit law firm that works to improve the housing

conditions and availability for the disadvantaged, under-employed, or physically or mentally disabled.

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NO03ZINEDESIGN + LAYOUT

The following spreads are from a mocked-up Museum of Modern Art exhibit program featuring the history and works of Aleksandr Rodchenko.

designs provided by Stay Classy Internet© 2010 Jake Trudell

designs provided by Stay Classy Internet© 2010 Jake Trudell

designs provided by Stay Classy Internet© 2010 Jake Trudell

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NO04 T-SHIRTDESIGN

GESTALT PSYCHOLOGY was founded in 1910 by

three German psychologists, Max Wertheimer,

Kury Koffka and Wolfgang Kohler. Years prior

to this, Wertheimer had studied in Prague with

an Austrian philosopher named Christian von

Ehrenfels, who had published a paper in 1890

entitled “On Gestalt Qualities.” In this paper he

acknowledged that a melody is still recognizable

when played in different keys, even though none

of the notes are the same. He declared that if a

melody and the notes that comprise it are so in-

dependent, then a whole is not simply the sum

of its parts, but a synergistic “whole effect,” or

gestalt. Although the individual elements may

contain some meaning, the coherent whole will

have a greater meaning than the sum of the

parts. The effect of apparent movement is gener-

ated not so much by its individual elements as by

their dynamic interrelation. (Behrens 1998, 299)

This satisfies the brain’s need to find, or impose,

meaning to situations.

With this revelation, came the ideas that formed

Gestalt psychology. Gestalt psychology proposed

that the brain is holistic with self-organizing ten-

dencies. Due to these supposed innate abilities,

the brain is capable of organizing and structur-

ing individual elements, shapes or forms into a

coherent, organized whole. (JADE 27.1, 63) In

Wertheimer’s paper called “Theory of Form,”

published in 1923, he expressed that our brain

has an innate tendency to constellate, or to see

as ‘belonging together’ elements that look alike

(called ‘similarity grouping’), are lose together

(“proximity grouping”) or that have structural

economy (“good continuation”). Since judg-

ments about similarity or proximity in compo-

sitions of paintings, posters or page layouts are

comparative, different parts may be purposely

made to connect by one grouping tendency (sim-

ilarity of color, for example) but to disconnect

by others (distance, for example, or differences

of shape, size or direction). Likewise edges that

align to each other in space create a connection

and therefore appear to belong together.

CLOSURESIMILARITY

FIGURE & GROUNDCONTINUATION

PROXIMITY

THE GESTALT THEORY APPLIED TO PRINCIPLES OF DESIGN

A poster for a PSU project to summarize an integral

design theory: the Gestalt

JAVIERBARDEM

TOMMY LEE JONES

JOSHBROLIN

Obisqui OmnihillabOr sam diOrem esecus sum, tem dOlest eiur. quia dOlOre mO ium et eicius vOluptur, vOlOreiusam dOlOrep tissunt. am fuga. hitassunt estis nObis maximin vendem eOsam ab in ra vOlOriOn cOnsequi ad est aut aut dOlute Odit, sunt Oditia prerchicia venihil liciunt

empelia andanti ide a cOnseque net intO Optaest, seque pOrehentiur. tibusda cOrerfe rferit, cus est ut ad quatem vOlupta sitatescipid que nOs sumquat Officit.

a COEN BROTHERS film BaSEd ON THE NOvEl By CORmaC mCCaRTHy

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NO05 MARKETING + GRAPHIC POSTERS

Poster for a modern western directed by the Coen Brothers,

based on a book by Cormac McCarthy.