BFloresetty:

Plan V Graphic Design & MarketingVisual Arts DepartmentCal-State UniversitySan BernardinoArt 443 Winter 2010George Mcginnis

Portfolio B:

BFloresetty:

Plan V Graphic Design & MarketingVisual Arts DepartmentCal-State UniversitySan BernardinoArt 443 Winter 2010George Mcginnis

Portfolio B:

BFloresetty:

Betty Flores

5556 N. Magnolia Dr.

San Bernardino, Ca 92407

March 28, 2010

To Whom it may Concern:

Hello my name is Betty Flores, I would like to apply for the freelance graphic designer with your

packaging company. I have just graduated from California State University San Bernardino

and received a Bachelors Degree in Graphic Design/Marketing. I am a talented and a creative

designer who is ready to put my skills to work for your company.

I have experience with InDesign, Photoshop, Illustrator and word processing programs. I have

attached a few of my works that I have done in the past. I am very dedicated designer and

always meet what is required of me. I also have attached my resume for your review.

I hope to hear from you soon and I will e-mail to inquire about the possibility of a meeting.

Betty Flores

BFloresetty:

43

BFloresetty:

Betty Flores

5556 N. Magnolia Dr.

San Bernardino, Ca 92407

March 28, 2010

To Whom it may Concern:

Hello my name is Betty Flores, I would like to apply for the freelance graphic designer with your

packaging company. I have just graduated from California State University San Bernardino

and received a Bachelors Degree in Graphic Design/Marketing. I am a talented and a creative

designer who is ready to put my skills to work for your company.

I have experience with InDesign, Photoshop, Illustrator and word processing programs. I have

attached a few of my works that I have done in the past. I am very dedicated designer and

always meet what is required of me. I also have attached my resume for your review.

I hope to hear from you soon and I will e-mail to inquire about the possibility of a meeting.

Betty Flores

BFloresetty:

43

Design Statement

When I was in high school I was always fascinated by the layout of pictures I

saw in magazines. I always cut out pictures and printed pictures from the internet. I

would use those same pictures and lay them out as if my folder was my magazine. I

love laying out pictures on a piece of paper and arranging them as much as I can

to get a better layout each time.

When starting a project I look at what other people have done in the pass

and try to go a different direction I try not to do the same as others have done.

I always try to make my work stand out from the rest. When I did my packaging

assignments I knew that I didn’t want to do the same thing that others had done.

For example when I see boxes of cake mixes I feel like they’re too plain, and most

of them just use a huge cake picture to grab consumers’ attention. I wanted to use

that same method but I used bright colors to do that. When I design I know I will try

to go in a new direction. I love being able to have a new look for each project that

I do.

Betty Flores

BFloresetty:

5 6

ResumeBetty Flores

Cal-State San Bernardino

5500 University Parkway

San Bernardino, Ca 92407

(909)754-7749 Betty182bass@yahoo.com

www.betty182.weebly.com

Objective: A permanent, full time position with advancing opportunities in graphic designing

and packaging design.

Skills: Able to use programs such as Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and

Microsoft Word; experience with packaging and advertising. Excellent communication skills.

and Strong attention to detail.

Education: San Bernardino Valley College- Associate’s Degree in Liberal Arts

California State San Bernardino University- Bachelors Degree in Graphic Design

and Marketing

Expierience: JcPenney Customer Service Representative

Employee: JcPenney in Rancho Cucamonga as a customer service representative since

2008-present

Strengths: Able to communicate and satisdy customer’s wants and needs. Able to finish produts in

a timely manner. Able to create new designs different from the norm.

Interest: Photography, Design, Traveling,

References: Available Upon Request BFloresetty:

Design Statement

When I was in high school I was always fascinated by the layout of pictures I

saw in magazines. I always cut out pictures and printed pictures from the internet. I

would use those same pictures and lay them out as if my folder was my magazine. I

love laying out pictures on a piece of paper and arranging them as much as I can

to get a better layout each time.

When starting a project I look at what other people have done in the pass

and try to go a different direction I try not to do the same as others have done.

I always try to make my work stand out from the rest. When I did my packaging

assignments I knew that I didn’t want to do the same thing that others had done.

For example when I see boxes of cake mixes I feel like they’re too plain, and most

of them just use a huge cake picture to grab consumers’ attention. I wanted to use

that same method but I used bright colors to do that. When I design I know I will try

to go in a new direction. I love being able to have a new look for each project that

I do.

Betty Flores

BFloresetty:

5 6

ResumeBetty Flores

Cal-State San Bernardino

5500 University Parkway

San Bernardino, Ca 92407

(909)754-7749 Betty182bass@yahoo.com

www.betty182.weebly.com

Objective: A permanent, full time position with advancing opportunities in graphic designing

and packaging design.

Skills: Able to use programs such as Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and

Microsoft Word; experience with packaging and advertising. Excellent communication skills.

and Strong attention to detail.

Education: San Bernardino Valley College- Associate’s Degree in Liberal Arts

California State San Bernardino University- Bachelors Degree in Graphic Design

and Marketing

Expierience: JcPenney Customer Service Representative

Employee: JcPenney in Rancho Cucamonga as a customer service representative since

2008-present

Strengths: Able to communicate and satisdy customer’s wants and needs. Able to finish produts in

a timely manner. Able to create new designs different from the norm.

Interest: Photography, Design, Traveling,

References: Available Upon Request BFloresetty:

D

namaarso

Table of ContentsLogo Designs Pages: Nama Solar 10,11 Sea Organic 12,13 Jelly Jams 14 Panda Cakes 15 Lena Cookies 16,17

7 8

B:

Packaging: The Action Design Remake CD 20 Sea Organic 21 Panda Cakes 22,23 Jelly Jams 24,25 Lena Cookies 26,27

Typography Bowl Font Definition 30 Serif Font Definition 31 The Action Design Promo Poster 32 Trajan Font Book 33

Advertising Nikon Magazine Ad 36 Name Solar Ad 37 Sea Organic Ads 38,39

B:

D

namaarso

Table of ContentsLogo Designs Pages: Nama Solar 10,11 Sea Organic 12,13 Jelly Jams 14 Panda Cakes 15 Lena Cookies 16,17

7 8

B:

Packaging: The Action Design Remake CD 20 Sea Organic 21 Panda Cakes 22,23 Jelly Jams 24,25 Lena Cookies 26,27

Typography Bowl Font Definition 30 Serif Font Definition 31 The Action Design Promo Poster 32 Trajan Font Book 33

Advertising Nikon Magazine Ad 36 Name Solar Ad 37 Sea Organic Ads 38,39

B:

D

namaarso

Table of ContentsLogo Designs Pages: Nama Solar 10,11 Sea Organic 12,13 Jelly Jams 14 Panda Cakes 15 Lena Cookies 16,17

7 8

B:

Packaging: The Action Design Remake CD 20 Sea Organic 21 Panda Cakes 22,23 Jelly Jams 24,25 Lena Cookies 26,27

Typography Bowl Font Definition 30 Serif Font Definition 31 The Action Design Promo Poster 32 Trajan Font Book 33

Advertising Nikon Magazine Ad 36 Name Solar Ad 37 Sea Organic Ads 38,39

B:solar

solarnama

nama

C= 100M= 60Y= 10K= 0

C= 0M= 20Y= 80K= 0

Font: Caviar Dreams

Betty FloresArt 344Mc Ginnis

Logo DesignsBFloresetty:

9 10

When Designing this logo I wanted to have the sun in my logo because it was for a solar company. The original name of the company was namaste solar and I shorten the name to make it more easier to remember.

solar

solarnama

nama

C= 100M= 60Y= 10K= 0

C= 0M= 20Y= 80K= 0

Font: Caviar Dreams

Betty FloresArt 344Mc Ginnis

Logo DesignsBFloresetty:

9 10

When Designing this logo I wanted to have the sun in my logo because it was for a solar company. The original name of the company was namaste solar and I shorten the name to make it more easier to remember.

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

11 12

Font: Kabel Md Bt

The use of the logo can be recognized very easily. Once the company is more and more recognized the company can even just use the sun to represent themselves and not have to use their whole name.

When creating this logo I knew I wanted to have a leaf to represent it’s organic feel. I used the waves to represent that the company was from overseas and combined both water and leaf to represent Southeast Asia Organic. I also Shorten the name of this company so it can be easier to remember.

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

Design Brief Betty Flores

Target Audience:

South East Organic is a Thailand company that is based on organic agriculture. Since 1999 they have been creating social development projects all at in the major agriculture areas of Thailand. Their main focus is to be successful on what they do and being the best at what they do. The target audience would be people who want to have organic foods from Thailand or organic foods in general.

Look & Feel:

The original logo to me seems too green, what I got from it was that they were trying to sell plants more than organic foods. I used earthtone colors, blue and green to give that organic feel. SEA sells starch, sugar cane, syrup, and sweeten powder. I used a leaf because that is used for most organic logos and gives that five that feel, and i used the waves to represent overseas and to make it easier to remember the name SEA Organic.

Message:

The message I would like to give is that this company is really focused on giving the best quality products. The logo they have does not deliver that message. I want to show that the products are organic and good for you.

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

C: 87.27M: 60.07Y: 2.08K: 0.05

C: 52.17M: 0Y: 87.27K: 0

C: 70M: 0Y: 100K: 9

Sea Organic Sea Organic

Sea OrganicSea Organic

11 12

Font: Kabel Md Bt

The use of the logo can be recognized very easily. Once the company is more and more recognized the company can even just use the sun to represent themselves and not have to use their whole name.

When creating this logo I knew I wanted to have a leaf to represent it’s organic feel. I used the waves to represent that the company was from overseas and combined both water and leaf to represent Southeast Asia Organic. I also Shorten the name of this company so it can be easier to remember.

ellyams

ellyams

Sea

Org

anic

Where People Meet Organic.

ellyams

ellyams

Pantone 2593c

Pantone2635c

Pantone2627c

Pantone1785mOpacity 70%

Pantone1805c

13 14

Font: Nilland

These are examples of the logo on items. The truck will be used to delivery the products of Sea Organic. The canvas bag would be sold online and offered at promotional events as well as the coffee cup. These are the logos for the Jelly jams project for my Packaging class. I knew I wanted a

different feel and use bright colors to grab the consumers attention. I’ve seen most jams have an old fashioned feel and I wanted to go a different direction.

ellyams

ellyams

Sea

Org

anic

Where People Meet Organic.

ellyams

ellyams

Pantone 2593c

Pantone2635c

Pantone2627c

Pantone1785mOpacity 70%

Pantone1805c

13 14

Font: Nilland

These are examples of the logo on items. The truck will be used to delivery the products of Sea Organic. The canvas bag would be sold online and offered at promotional events as well as the coffee cup. These are the logos for the Jelly jams project for my Packaging class. I knew I wanted a

different feel and use bright colors to grab the consumers attention. I’ve seen most jams have an old fashioned feel and I wanted to go a different direction.

Panda

Cakes

C: 0 M:26.27 Y:95.69 K: 0

C: 0 M:99.61 Y:85.1 K: 0

CookiesLenaC: 0M: 0Y: 31K: 0

Font: Grenouille and Floozy

15 16

Font: RNS Camelia

With my cake mixes I knew I wanted to create a character for them. I chose a panda to represent my cake mixes with his delightful smile and eyes to grab a child’s attention. Even though I did want children to see him I also wanted to grab the parents attention with the sophisticated look of the logo.

WIth Lena cookies I wanted to use pastel colors to have sort of a playful feel to it. The logo itself I think reminds me of cookies with the use of the swilrls in the letters.. The circle itself represents the moon because tof the owl that is used.

Panda

Cakes

C: 0 M:26.27 Y:95.69 K: 0

C: 0 M:99.61 Y:85.1 K: 0

CookiesLenaC: 0M: 0Y: 31K: 0

Font: Grenouille and Floozy

15 16

Font: RNS Camelia

With my cake mixes I knew I wanted to create a character for them. I chose a panda to represent my cake mixes with his delightful smile and eyes to grab a child’s attention. Even though I did want children to see him I also wanted to grab the parents attention with the sophisticated look of the logo.

WIth Lena cookies I wanted to use pastel colors to have sort of a playful feel to it. The logo itself I think reminds me of cookies with the use of the swilrls in the letters.. The circle itself represents the moon because tof the owl that is used.

C: 41M: 49Y: 44K: 6

C: 0M: 3 Y: 50K: 0

C: 18M: 44Y: 64K: 1

1817

I found this owl online because I couldn’t think of an owl right away. I gave it different shades of brown to represent the colors of cookies. The eyes of the owl also look like cookies and I felt that it was the prefect character to represent Lena Cookies.

B:

C: 41M: 49Y: 44K: 6

C: 0M: 3 Y: 50K: 0

C: 18M: 44Y: 64K: 1

1817

I found this owl online because I couldn’t think of an owl right away. I gave it different shades of brown to represent the colors of cookies. The eyes of the owl also look like cookies and I felt that it was the prefect character to represent Lena Cookies.

B:

BFloresetty: Packaging

19 20

I re-designed The Action Design Never Say album. I wanted to make it more simple and colorful than the original. I altered a bird I found and made him colorful. I like the new design because it is clean and colorful.

BFloresetty: Packaging

19 20

I re-designed The Action Design Never Say album. I wanted to make it more simple and colorful than the original. I altered a bird I found and made him colorful. I like the new design because it is clean and colorful.

21 22

D

Sea Organic Sea Organic

Sea OrganicSea Organic

www.sea-organic.com

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

Where PeopleMeet Organic.

Sea Organic Sea Organic

Sea OrganicSea Organic

Southeast Asia Organic Co.Ltd. has its vision to develop organic agriculture in order to achieve sustainable development in Thailand.

Since 1999, in spite of running the business we put some effort on creating several social development projects at all major agriculture parts of Thailand.

333/109-110 Moo 4 Laksi Plaza Building9th floor, Changwattana Road, Talad Bangkhen, LaksiBangkok Thailand 10210

Tel: (662) 576-0925-7 Fax: (662) 576-0928E-mail: chat@sea-organic.com

Front Back

Inside

These are the Packages I did for my Sea Organic company. Both will carry the organic cane sugar in them. The one on the left will be sold in stores and online. I wanted it to have a simple feel and be easy to read when seeing it. The burlap bag that is on the bottom will be used as promotion. This little bad will be distributed when they do promotions to get the name out. The little tag will have the information on the company and contact info.

BFloresetty: Packaging

19 20

I re-designed The Action Design Never Say album. I wanted to make it more simple and colorful than the original. I altered a bird I found and made him colorful. I like the new design because it is clean and colorful.

21 22

D

Sea Organic Sea Organic

Sea OrganicSea Organic

www.sea-organic.com

Sea Organic Sea Organic

Sea OrganicSea Organic

Sea Organic Sea Organic

Sea OrganicSea Organic

Where PeopleMeet Organic.

Sea Organic Sea Organic

Sea OrganicSea Organic

Southeast Asia Organic Co.Ltd. has its vision to develop organic agriculture in order to achieve sustainable development in Thailand.

Since 1999, in spite of running the business we put some effort on creating several social development projects at all major agriculture parts of Thailand.

333/109-110 Moo 4 Laksi Plaza Building9th floor, Changwattana Road, Talad Bangkhen, LaksiBangkok Thailand 10210

Tel: (662) 576-0925-7 Fax: (662) 576-0928E-mail: chat@sea-organic.com

Front Back

Inside

These are the Packages I did for my Sea Organic company. Both will carry the organic cane sugar in them. The one on the left will be sold in stores and online. I wanted it to have a simple feel and be easy to read when seeing it. The burlap bag that is on the bottom will be used as promotion. This little bad will be distributed when they do promotions to get the name out. The little tag will have the information on the company and contact info.

23 24

These are my Jelly Jams Product. I used the bright colors to grab the consumers attention. Most jellies that I see on the shelves go for the old fashioned look and I wanted a more modern look and go a different direction.

I made cake mixes for my first project, I knew I wanted bright colors for the mixes to stand out. Most cake mixes have too much clutter and I wanted it simple and clean. I also designed the character for the cake mixes.

23 24

These are my Jelly Jams Product. I used the bright colors to grab the consumers attention. Most jellies that I see on the shelves go for the old fashioned look and I wanted a more modern look and go a different direction.

I made cake mixes for my first project, I knew I wanted bright colors for the mixes to stand out. Most cake mixes have too much clutter and I wanted it simple and clean. I also designed the character for the cake mixes.

25 26

This is my Lena cookies Project. I was really proud of this one because it came out so well. I Wanted something that you could see with the pastel colors. I also wanted the package to be displayed in two different ways. This photo above is one way it can be displayed and on the other side it just has the logo on the side.

23 24

These are my Jelly Jams Product. I used the bright colors to grab the consumers attention. Most jellies that I see on the shelves go for the old fashioned look and I wanted a more modern look and go a different direction.

I made cake mixes for my first project, I knew I wanted bright colors for the mixes to stand out. Most cake mixes have too much clutter and I wanted it simple and clean. I also designed the character for the cake mixes.

25 26

This is my Lena cookies Project. I was really proud of this one because it came out so well. I Wanted something that you could see with the pastel colors. I also wanted the package to be displayed in two different ways. This photo above is one way it can be displayed and on the other side it just has the logo on the side.

27 28

B:

27 28

B:

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

bowlA curved or semicircular line of a character.

b 164 Fifth AvenueNew York, NY 10010212 807 1990

bBFloresetty: Typography

29 30

This was done for my first design class and we had to make ads for AIGA In the ads we had to define typography words.. I wanted to make sure it was easy to remember the definition so I highlighted the area of what the definition meant with the pink dots. I also used examples of the definition on the background as well.

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

P a b p q B g d P P a b p q B g d P P a b p q B g d P P a b p q B g d P

bowlA curved or semicircular line of a character.

b 164 Fifth AvenueNew York, NY 10010212 807 1990

bBFloresetty: Typography

29 30

This was done for my first design class and we had to make ads for AIGA In the ads we had to define typography words.. I wanted to make sure it was easy to remember the definition so I highlighted the area of what the definition meant with the pink dots. I also used examples of the definition on the background as well.

Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to

the end of a letters main stokes to improve readability by leading the eye along the line of type.

Serif

erif

Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type.

164 Fifth AvenueNew York, NY 10010212 807 1990

The

ActionDesign

The Blank Club

San Jose, Ca 3/5

❤

Knitting Factory

Hollywood, Ca 3/11

Hollywood Alley

Mesa, Az 3/15

Bar Pink

San Diego, Ca 3/12

The Uptown

Oakland, Ca 3/7

Thee Parkside

San Francisco, Ca 3/6

31 32

Promotional poster that will be used to promote The Action Design when they go on tour. I used the same pictures as what is on the CD cover.

Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type. Small Decorative strokes added to

the end of a letters main stokes to improve readability by leading the eye along the line of type.

Serif

erif

Small Decorative strokes added to the end of a letters main stokes to improve readability by leading the eye along the line of type.

164 Fifth AvenueNew York, NY 10010212 807 1990

The

ActionDesign

The Blank Club

San Jose, Ca 3/5

❤

Knitting Factory

Hollywood, Ca 3/11

Hollywood Alley

Mesa, Az 3/15

Bar Pink

San Diego, Ca 3/12

The Uptown

Oakland, Ca 3/7

Thee Parkside

San Francisco, Ca 3/6

31 32

Promotional poster that will be used to promote The Action Design when they go on tour. I used the same pictures as what is on the CD cover.

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Trajanthe roman Font...

In designing Trajan, Carol

Twombly was influenced by

the style of the chiseled

writings of the Romans

during the first century AD.

Twombly completed the

font with numerals and

punctuation and added

a bolder version for text

which should be emphasized.

Most importantly, her

interpretation of an ancient

style resulted in a font

whose clarity and beauty

come across in modern

printed materials.

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k

l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

33 34

B:This is a Font book I did for Trajan. Trajan was inspired from roman styles so I wanted to use roman picture to tie into my font book

a b c d e f g h i j k l m n o p q r s t u v w x y z A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9 0

Trajanthe roman Font...

In designing Trajan, Carol

Twombly was influenced by

the style of the chiseled

writings of the Romans

during the first century AD.

Twombly completed the

font with numerals and

punctuation and added

a bolder version for text

which should be emphasized.

Most importantly, her

interpretation of an ancient

style resulted in a font

whose clarity and beauty

come across in modern

printed materials.

a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 a b c d e f g h i j k

l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0

33 34

B:This is a Font book I did for Trajan. Trajan was inspired from roman styles so I wanted to use roman picture to tie into my font book

BFloresetty: Advertising

Catch him when he’s not looking.

35 36

I used this Nikon ad for a magazine project I had. The picture is originally mine.

BFloresetty: Advertising

Catch him when he’s not looking.

35 36

I used this Nikon ad for a magazine project I had. The picture is originally mine.

Transforming Energy. Transforming Business.

Serving the Denver/Boulder Metro Area. Over 1000 solar installations, totaling over 6 megawatts since 2005.

www.namastesolar.com

namaarso

37 38

Where PeopleMeet Organic.

Where PeopleMeet Organic.

Sea Organic Sea Organic

Sea OrganicSea Organic

www.sea-organic.com

This is an Advertisement for the Nama Solar project I wanted to show the buildings because the company slogan is based on making businesses expand and I wanted to show the sky as well to show they are a solar company.

This is the ad I did for Sea Organic I wanted to show the product in raw form so I used this picture. I wanted the picture itself to grab a person’s attention.

Transforming Energy. Transforming Business.

Serving the Denver/Boulder Metro Area. Over 1000 solar installations, totaling over 6 megawatts since 2005.

www.namastesolar.com

namaarso

37 38

Where PeopleMeet Organic.

Where PeopleMeet Organic.

Sea Organic Sea Organic

Sea OrganicSea Organic

www.sea-organic.com

This is an Advertisement for the Nama Solar project I wanted to show the buildings because the company slogan is based on making businesses expand and I wanted to show the sky as well to show they are a solar company.

This is the ad I did for Sea Organic I wanted to show the product in raw form so I used this picture. I wanted the picture itself to grab a person’s attention.

Where PeopleMeet Organic.

Sea Organic

333/109-110 Moo 4 Laksi Plaza Building, 9th floor, Changwattana Road, Talad Bangkhen, Laksi, Bangkok Thailand 10210Tel: (662) 576-0925-7 Fax: (662) 576-0928 E-mail: chat@sea-organic.com

39 40

This is the second advertisement I did for Sea Organic. I wanted to show that organic is good and used the cupcake as an example.

BFloresetty:

Plan V Graphic Design & MarketingVisual Arts DepartmentCal-State UniversitySan BernardinoArt 443 Winter 2010George Mcginnis

Portfolio