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Sources: www.ibef.org10/16/2013 4

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ABOUT COMPANY

April 1st,1976 - Founded

January 3rd,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak

CEO - Steve jobs

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion

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Hardware - Mac(personal computer series),Apple RemoteDesktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i

Work, Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March

31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL

PRODUCTS AND FIGURES

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PRODUCTS

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Substitutes

Supplier

New Entrants

Customer

Existing

rivalry in the

industry

Threat of new entrants

Bargaining power of buyers

Substitute products & services

Bargaining power of the suppliers

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EXISTING RIVALRY

Windows OS and media player for playing music andvideo ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,Lenovo)

Small stylish MP3 players (Creative, Samsung, Sony)

Online music stores similar to itunes stores (Napster)

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THREAT OF NEW ENTRANTS

Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The next

google)

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BARGAINING POWER OF SUPPLIERS

Suppliers of processors and computer memory

(Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

Sources of music (BMG, Sony, Warner, Universal)

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BARGAINING POWER OF CUSTOMERS

Customers share music using peer-to-peer networkswithout paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms(Distributors)

Consumers/Businesses may reduce spending oncomputers if they fear economic downturns (ConsumerAttitudes & Behaviors)

Consumer Refresh Cycles

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THREAT FROM SUBSTITUTES

Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,

DVDs)

Alternative sources for videos (Cable, Broadcast,

Theatres)

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RECOMMENDATIONS

FOR COMPANY:

Lowering the cost of products and maintaining thesame quality standards

Can form jointventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

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RECOMMENDATIONS

FOR OTHERS:Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

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