PortadaLat 2016 Preview See You In MIaMI on June 8-9 WIth ... · ATTEnDEE BAg SPOnSOR ATTEnDEE...
3
10 | 2016 | www.portada-online.com PortadaLat 2016 Preview SEE YOU IN MIAMI ON JUNE 8-9 WITH EXPANDED CONTENT AND NETWORKING! As a result of feedback from #PortadaLat attendees of prior editions, organizers are substantially expanding key content offerings including: Data Marketing Forum: #PortadaLat will provide a uni- que setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency. Travel Marketing Forum:. Latin America and the U.S. Hispanic market are a key inbound and outbound des- tination for global Travel and Luxury marketing compa- nies. Hear how major brands are approaching the region and their best practices in off-line and online marketing. More Sessions exploring the Marketing Technology Revolution. From Content Marketing Technologies and Practices, to Digital Targeting to Influencer Marketing, leading experts will provide actionable insights to major leading practitioners about major innovations. Expanded Speaker Roster of Brand Marketing and Media Stars Expect #PortadaLat to be filled with dozens of top brand marketers and major agency players. Building on the highly praised previous seven editions of #PortadaLat, get ready for an expanded 2016 edition in Miami’s Hyatt Regency Hotel on June 8-9. What to expect, major additions and more... Choose if you want to go to Day 1, Day 2 or both! REGISTER AT http://www.portada-online.com/ events/portadalat/Register DAY 1 (June 8): US $399, DAY 2 (June 9): US $399, DAY 1 + DAY2: US $599. Call 1-800-397-5322 or e-mail [email protected] to ask about how to qualify for special discounts! BACK BY POPULAR DEMAND! Online Video Forum: A unique hub for excitement and idea sharing on the OTT Revolution throughout the La- tin world. Monetization, Viewability and beyond… Speed Networking. Profit from small group sessions with dozens of key brand, agency and media executives. Hand-on insights and key contacts! Award Ceremony. Winners will be announced in 12 diffe- rent categories. Portada’s audience of thousands across the Americas will have nominated and voted throughout a 3 month process culminating at the Awards Ceremony at #PortadaLat. CONFIRMED 2016 PARTNERS LEADER SPONSOR PLUS LEADER SPONSOR DISTINGUISHED SPONSOR ATTENDEE BAG SPONSOR ATTENDEE BADGE SPONSOR MORNING GENERAL DAY 1 SESSION NEW Break-Out Tracks • Latin Tech Innovators Speak Out • Country Focus: Argentina DATA MARKETING FORUM • Ad-Tech in Latin Markets: The Next Stage • Shaping the Future of Panregional Marketing • Case Study: Retail Brand Building TRAVEL MARKETING FORUM • Defining, Reaching and Connecting with Hispanic Audiences • Off-line Analytics & Digital Precision • Branded Content in the Social Media Age AFTERNOON MORNING AFTERNOON DAY 2 • Top Brands Dissect Latin Travel Trends • Emerging Travel Platforms • Fighting Commoditization by Creating Strong Brands Advertising and Media Summit Annual LATAM Advertising and Media Summit Annual LATAM Advertising and Media Summit Annual LATAM LATIN ONLINE VIDEO forum • TV and Social Media: Rivals or Friends? • Speed Networking • • (10:45 am – 1:00 pm) (9:45 am – 12:00 pm)
Transcript of PortadaLat 2016 Preview See You In MIaMI on June 8-9 WIth ... · ATTEnDEE BAg SPOnSOR ATTEnDEE...
10 | 2016 | www.portada-online.com
PortadaLat 2016 Preview
See You In MIaMI on June 8-9 WIthexPanded Content and netWorkIng!
As a result of feedback from #PortadaLat attendees of prior editions, organizers are substantially expanding key content offerings including:data Marketing Forum: #PortadaLat will provide a uni-que setting for marketers targeting Latin consumers in the U.S. and Latin America to delve into how Big Data can revolutionize marketing efficiency. travel Marketing Forum:. Latin America and the U.S. Hispanic market are a key inbound and outbound des-tination for global Travel and Luxury marketing compa-nies. Hear how major brands are approaching the region and their best practices in off-line and online marketing.More Sessions exploring the Marketing technology revolution. From Content Marketing Technologies and Practices, to Digital Targeting to Influencer Marketing, leading experts will provide actionable insights to major leading practitioners about major innovations.expanded Speaker roster of Brand Marketingand Media Stars Expect #PortadaLat to be filled with dozens of top brand marketers and major agency players.
Building on the highly praised previous seven editions of #PortadaLat, get ready for an expanded 2016 edition in Miami’s hyatt regency hotel on June 8-9. What to expect, major additions and more...
Choose if you want to go to day 1, day 2 or both! regISter at http://www.portada-online.com/events/portadalat/RegisterDAY 1 (June 8): US $399, DAY 2 (June 9): US $399, DAY 1 + DAY2: US $599. Call 1-800-397-5322 ore-mail [email protected] to ask about how to qualify for special discounts!
BaCk BY PoPuLar deMand!online Video Forum: A unique hub for excitement and idea sharing on the OTT Revolution throughout the La-tin world. Monetization, Viewability and beyond…Speed networking. Profit from small group sessions with dozens of key brand, agency and media executives. Hand-on insights and key contacts!award Ceremony. Winners will be announced in 12 diffe-rent categories. Portada’s audience of thousands across the Americas will have nominated and voted throughout a 3 month process culminating at the Awards Ceremony at #PortadaLat.
ConFIrMed 2016 PartnerSLEADER SPOnSOR PLUS LEADER SPOnSOR DISTIngUISHED SPOnSOR
ATTEnDEE BAg SPOnSOR ATTEnDEE BADgE SPOnSOR
MORNING
GENERAL
DAY 1
SESSION
NEWBreak-OutTracks
• Latin Tech Innovators Speak Out• Country Focus: Argentina
DATA MARKETING FORUM
• Ad-Tech in Latin Markets: The Next Stage
• Shaping the Future of Panregional Marketing
• Case Study: Retail Brand Building
TRAVEL MARKETING FORUM
• Defining, Reaching and Connecting with Hispanic Audiences• Off-line Analytics & Digital Precision• Branded Content in the Social Media Age
AFTERNOON MORNING AFTERNOONDAY 2
• Top Brands Dissect Latin Travel Trends• Emerging Travel Platforms• Fighting Commoditization by Creating Strong Brands
Advertising and Media SummitAnnual LATAM
Advertising and Media SummitAnnual LATAM
Advertising and Media SummitAnnual LATAM
LATIN ONLINE VIDEO forum
• TV and Social Media: Rivals orFriends?
• Speed Networking
•
•
(10:45 am – 1:00 pm) (9:45 am – 12:00 pm)
www.portada-online.com | 2016 | 11
PortadaLat 2016 Preview
PortadaLat hIghLIghtS Choose if you want to go to day 1, day 2 or both! regISter at http://www.portada-online.com/events/portadalat/RegisterDAY 1 (June 8): US $399, DAY 2 (June 9): US $399, DAY 1 + DAY2: US $599. Call 1-800-397-5322 ore-mail [email protected] to ask about how to qualify for special discounts!
When? What? Who?
oFF-LIne anaLYtICS and dIgItaL PreCI-SIonLearn from brand and agency partners reaching out to the Hispanic consumer how location and “off-line” analytics are transfor-ming digital marketing.
a CMo dISSeCtS gLoBaL traVeL Marke-tIng trendS: Sharing insights about marke-ting 4100 hotels in 100 countries. The role of Content Marketing
ShaPIng the Future oFPanregIonaL MarketIng: the roLe oF MIaMI• How can Miami add value to the future of panregional marketing?• Localized vs. centralized marketing stra-tegies. How can they best complement each other?
MarketIng LatIn aMerICan traVeLdeStInatIonS In the u.S.U.S. citizens annual travel to Latin America and the Caribbean dwarfs other destinations. Learn how critical Latin American travel brands are profiting from the opportunity.• The role of the U.S. Hispanic market.
onLIne VIdeo: neW ForMatS Online Video is emerging as a powerful medium in Latin America with both very short and long formats being successful. Learn from key marketers about what works, what doesn’t and why.
FroM dIreCt to SoCIaL SeLLIng: aVon’S CaSe Avon is the second largest direct selling company in the world with more than 6.4 mi-llion representatives. Learn how the personal care and beauty giant is using social media marketing to complement the efforts of its direct sales force. Social marketing/Social selling and more.
L’oreaL’S Content MarketIngreVoLutIon: All about how the beauty giant now markets to the evolving Latin American woman.
Francisco Morillo, Digital Marketing Manager, Xoom, in conversation with
Jose Luis Valderrama, CEO and Founder, Hispanic Group
dorothy dowling, Chief Marketing Officer, Best Western® Hotels & Resorts in conversa-tion with
adam Singolda, CEO & Founder, Taboola
Yazmid aguilar,Marketing Communications Manager, Jarden Consumer Solutions Latin America
Irving Plonskier, SVP-General Manager, Sony Pictures Television Latin AmericaMore major speakers to be announced.
Carlos orta, VP Corporate Affairs, Carnival Corporation
ricardo rivera, Head of Marketing, Volaris
Montserrat Santaella, International Promo-tion Manager, Grupo Posadas
Borja Beneyto, Digital Regional Director Latin America , Starcom MediaVest
Luiz Schmidt, Head of Marketing, Latin Ame-rica & Caribbean and Jack Daniel’s Center of Excellence Emerging Markets, Brown Forman
rebeca ricoy, Sr. Manager Digital, Nola, Avon in conversation with
kyle Psaty, Director of Product Marketing, Brand Networks
daY 1 June 8Data MarketingForum
daY 1 June 8LatAm Summit
daY 1, June 8LatAm Summit
daY 2, June 9TravelMarketing Forum
daY 2, June 9LatAm Summit
daY 2, June 9LatAm Summit
daY 2, June 9LatAm Summit
Patricia aragon,Digital Marketing Manager, L’Oreal
12 | 2016 | www.portada-online.com
and the noMIneeS are…Check out more than 75 different nominees in 12 different categories. Finalists, the 3 most voted per category,
were announced in Mid-May, and the winners will be announced at the Award Ceremony duringPortadaLat on June 9.
BeSt uSe oF data In a MarketIng CaMPaIgn•Posthaus/SocioManticLabs•CVC/SociomanticLabs•Merck/HavasMiami•TheHuggiesHugChain•BancoMacro/Headway••••••••••••••••••••••••••••••••••••••••••••••••••••••••••LatIn Content MarketIng CaMPaIgn•BelVita&StarcomMediavestGroup•Toshiba/Gigasavvy•BBCWorldwideLatinAmerica&USHispanicAndZedUSA•Kellogg’sGranola/CanalSony•AloftHotels/M8••••••••••••••••••••••••••••••••••••••••••••••••••••••••••traVeL MarketIng CaMPaIgn•MinistryOfTourismOfTheDominicanRepublic•CVC/SociomanticLabs•PalaceResorts/Ariadna•Marriott’s“LoveTravels”,LatinWorks•VirginAtlantic/Figliulo&Partners•Interjet/M8•AloftHotels/M8•GMCVB/TurkelBrands••••••••••••••••••••••••••••••••••••••••••••••••••••••••••toP Marketer to LatIn aMerICan audIenCeS•AnitaTimotheo-SandozLatinAmerica•ElizabethPerez,PortfolioMarketingDirectorLatinAmerica,KelloggCompany• Ralph Heid, Marketing Manager - Latin America, StanleyBlack&Decker,Inc•MariaCarrasquillo,MarketingManager forLatinAmerica,Jarden Consumers•RicardoAriasNath,ChiefMarketingOfficer,PepsiCoLatinAmerica•TonyGuzman,LatinAmericaRegionalMarketingDirector,Hasbro•RudolfLang,ManagingDirector,ChopardMarketingServi-ces, Inc.•CarlosEspindola,HeadofLatinAmericaDigitalCenter,3M•EdgardoTettamanti,SVPMarketingLAC,MasterCard••••••••••••••••••••••••••••••••••••••••••••••••••••••••••LatIn onLIne VIdeo CaMPaIgn•UFC193Halloween/Wikot•Peugeot/GlobalMind•Sprite/ZaresDelUniverso•PalaceResorts/Ariadna•Marriott’s“LoveTravels”/LatinWorks••••••••••••••••••••••••••••••••••••••••••••••••••••••••••PanregIonaL adVertISIng CaMPaIgn•AlcatelONETOUCH#DaleLaVuelta/Wikot•AlcatelONETOUCHIdol3/Selfie360º/Wikot•QuakerState/BBCWorldwideLatinAmerica&USHispanicAndZedUSA•212Vip/HavasMiami/HavasSE•Puig/HavasMiami/HavasSE•Mastercard/UniversalMcCann•AirTM/GlobalMind••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
LatIn aMerICan dIgItaL InnoVator•MediaMath•DynAdmic•Adsmovil&InitiativeForMagnumUnilever•IdiomaContentSolutions•SociomanticLabs•SocialPubli.Com•BBCIQ•LATINON•Adstream••••••••••••••••••••••••••••••••••••••••••••••••••••••••••Content ProVIder to LatIn aMerICan audIenCeS•LaVozMediaGroup•BBCWorldwideLatinAmerica&USHispanicAndZedUSA•ECHispanicMedia•HOLA!USA••••••••••••••••••••••••••••••••••••••••••••••••••••••••••LatIn aMerICan dIgItaL MedIa agenCY•NewlinkColombia•GlobalMind•Wikot•LatinMedios•Ariadna••••••••••••••••••••••••••••••••••••••••••••••••••••••••••LatIn aMerICan MedIa BuYIng agenCY•Initiative•UM•HavasMedia•OMDLATINAMERICA•LINKSWorldgroup••••••••••••••••••••••••••••••••••••••••••••••••••••••••••PanregIonaL MarketIng and MedIa ProFeSSIonaL•CarlyBellis,Founder,Impaktu•AlbertoPardo(Banano),CEO,Adsmovil•IsmaelEl-Qudsi,CEO,SocialPubli•YoavCohen,CEO,LaVozMediaGroup•LuisBarrague,VPOfMobile&GlobalOperations,Headway•VictorKong,President,CisnerosInteractive•FernandoMonedero,ManagingDirector,IPGMediabrands•EduardoRuiz,President&GeneralManager,A&ENetworksLatin America•HectorCosta,SVPAdvertisingSales,AMCNetworksInter-national••••••••••••••••••••••••••••••••••••••••••••••••••••••••••PanregIonaL Integrated adVertISIng CaMPaIgn•Brown-Forman,JackDaniel’s/Agency:J.WalterThompsonSan Juan•Nikon/Initiative•QuakerState/BBCWorldwideLatinAmerica&USHispanicAndZedUSA•Merck/HavasMiami
2016nOMInEES
Choose if you want to go to day 1, day 2 or both! regISter athttp://www.portada-online.com/events/portadalat/Re-gisterDAY 1 (June 8): US $399, DAY 2 (June 9): US $399, DAY 1 + DAY2: US $599. Call 1-800-397-5322 or [email protected] to ask about how to qualify for special discounts!
