Port of Tacomacentennial celebration update

July 26, 2018

Item No.: 6CDate of Meeting: July 26, 2018

Port centennial retiree partySaturday, July 14

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Destiny Dinner:• Annual event of the Tacoma

Historical Society

• Port is a sponsor

• Theme:1918: A Year of Destiny

• Venue:Tacoma Armory

“1918: A Year of Destiny” Exhibit:• Exhibit involves the Port and

highlights the events of 1918

• Continues through December 1

Partnership with Tacoma Historical Society

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Other external events for highlighting our centennial:k

• Chowdown—May 18

• Transportation Club of Tacoma—June 11

• Longshore pensioners’ annual banquet—June 14

Other centennial tie-in events

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Community outreach

TV Tacoma featured the Port centennial on its City Line show (July 19)

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Employee communications

Highlighting centennial and Port milestones with employees through:s

• Internal newsletters

• Port News Networkd

• All-employee meetingsd

• E-mail updates

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Magazine

Port centennial magazine (one-time publication):• Print in July (10,000) • Distribute at major

port centennial events• Distribute through public

libraries and school districts

• Targeted mailingd

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Traveling Container

Port centennialcontainer exhibit:• 20-foot container• Walk-through• Educational signage• Mobile• Maritime Fest• Tollefson Plaza• Others

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Port centennial container creation

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Port timeline traveling display

Plan to highlight Port history and photos into 12 traveling display panels:f• Panels are 84” x 32”

• Lightweight/portable

• Easy to transport and set up

Panel fronts10

Port timeline traveling display

A few display and event locations:f• Maritime Fest/

port boat tours

• Foss Waterway Seaport Museum

• Destiny Dinner

Panel backs11

Port centennial pop-up banners

New pop-up banners with centennial milestonesf• Retiree BBQ (July 14)

• Farmers markets

• Speakers Bureau (Rotary 8 on July 26)

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Port historical story map

Working with our port GIS team to explore online story map possibilities with Port centennial theme.

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Website and social media

Port website now has an expanded timeline

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What’s your port story?

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Website and social media

• Weekly themes forsocial media posts

• Facebook outreach to engage public and get stories and photos

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Video

Working on storylines and key themes for short videos for use on Port website, speakers bureau presentations, YouTube, etc.

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Advertising

Highlighting centennial with targeted ads:d

• Industry directories

• Regional publications

• TNT

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Port centennial bus wraps:d

• Pierce Transit (August through October)

Advertising

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Community outreach

• Adding centennial information to existing programs (e.g. farmers markets, bus tours)s

• Offering presentations to civic groups, govern-mental entities, etc.s

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Foss Waterway Seaportleads this effort:s

• Port is a sponsor

• Port displays andmaterials withcentennial themeat the event

Maritime FestSaturday, July 28 and Sunday, July 29

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• Largest single annual port outreach event

• Free to the public

• 2,345 people on seven tours

• Largest number ever!

Annual port boat toursSunday, July 29

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3. Annual port boat toursSunday, July 29

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Legacy project

Exploring options on a possible sculpture or art installation with Metro Parks and the City of Tacoma

Goal: Create a legacy project that gives the Port of Tacoma lasting visibility and connections with future generations in our community.

Statue from the Port of Kitakyushu

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Comments or questions?

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