Porfolio - Tomás de Carvalho
-
Upload
tom-carvalho -
Category
Documents
-
view
13 -
download
3
description
Transcript of Porfolio - Tomás de Carvalho
![Page 1: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/1.jpg)
![Page 2: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/2.jpg)
![Page 3: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/3.jpg)
ABOUTMETomás de CarvalhoLisbon, Portugal
Hello. My name is Tomás and welcome to my Portfolio for 2014. This is a compilation of some of my work to date within the realm of marketing and design.
![Page 4: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/4.jpg)
CVMARKETING, PUBLIC RELATIONS AND ADVERTISING
ESCOLA PROFISSIONAL DE COMUNICAÇÃO E IMAGEM (EPCI)
GERAL FORMATIONPortuguese, History of Art, Math and English
PROFESSIONAL FORMATIONMarketing, Public Relations, Advertising and Graphic and Audivisual Communication
09/2011 – NOWLEVEL 4 ISCED
EDUCATION AND QUALIFICATIONS
Rua São Sebastião da Pedreira, n.º 37, 1050-206 Lisboa Portugal
![Page 5: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/5.jpg)
CREATIVE PROGRAMS INCLUDEPhotoshopIllustratorInDesignFlash (basic)SonyVegas
KNOWLEDGE OF PC AND MACWord, Excel, Pages, Numbers and email applications
SKILLS
![Page 6: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/6.jpg)
MARKETINGMarket EnvironmentProduction ConceptSegmentationTargetingPositioningMarketing MixMarketing PlanMarketing StrategyMarket Research SIMSCustomer Analysis Social MarketingGlobal Marketing
KNOWLEDGEABLE ABLE TO DEVELOP
Philip KotlerConrado Adolpho Vaz
SWOT analysisAnsoff MatrixBCG MatrixMcKinsey 7S Framework
KEY REFERENCE AUTHORS
![Page 7: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/7.jpg)
WORK DEVOLPED
PACAIM: Enter a new company in market.
Highschool's Final Project
IDEA: A company working on clothing and fashion market with innovator and technolo-gic concept. This company offers only manufactured clothes with sophisticated design patterns.
TARGET: Young audience, 18/30 years.
STRATEGY: Differentiated strategy, a new design, pieces with high quality and a interac-tive way to communicate with their customers by the new technologies.
![Page 8: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/8.jpg)
VISUAL IDENTIFY STATIONERYColour StandersTypographySizesConstruction GridBehavior in differente backgroundsBlack and WhitePositive and NegativeMonocromaticGreyscale
LetterheadEnvelopeFaxBusiness CardSignageUniformCD/DVDVehicles
COMMUNICATIONPackingGiveawaysGift CardHangersReceiptShopping BagDirect MailUrban Billboards
WORKS DEVOLPEDPAC
DESIGN
![Page 9: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/9.jpg)
CONTROVERSY
OTHERS LOGOS
Fictitious Store
SEAPUNKFictitious Store
FREEDOMFreelancer work.
![Page 10: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/10.jpg)
![Page 11: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/11.jpg)
![Page 12: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/12.jpg)
![Page 13: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/13.jpg)
![Page 14: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/14.jpg)
![Page 15: Porfolio - Tomás de Carvalho](https://reader034.fdocuments.net/reader034/viewer/2022042904/5695d4671a28ab9b02a15630/html5/thumbnails/15.jpg)