INTERNATIONAL DESIGN INNOVATION

WORKSHOP 2013

Organised by,

Ecole De Mines De Saint EtienneBrunel University

Politecnico Di MilanoAuburn University

A project by,

Eleonora MonzaniElif Tas

Yushan Dong*

THE BRIEF

From Idea Stores and Learning Centres to an Industry Campus:

new places for new ways of learning.

In 1999, the Tower Hamlets Council in London the under-used and ageing public library transformed into an

‘Idea Store’ : a place, open 7/7, which merged the services of a traditional library, those of a lifelong education

centre and various convenience services designed with the local

population’s needs and lifestyle in mind. This can be viewed as a user

centred response to the new paradigmof learning: “From one to many to many

to one” brought by the internet.

The brief is to develop 8 usage scenarios for an Industry-oriented Idea Store.

Final presentations will take place on the evening of March 21st in Le

Mixeur, on the main site of Saint-Etienne Biennale

Internationale du Design 2013.*

*A service system that designs a market place providing a series of creative events which enables to understand business and creative world.

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Pop-up Yourself!

Digital Lives

Knowledge Pollution

Unreal

Easy to Ignore

Easy to Lie

Lazy Brains

Antisocial

LonelinessNumbUnsafe

Hard to Communicate

Hard to understandthe feedback

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NEEDS- A place to share student works- A place to meet people- University to provide job opportunities- Connections with industry- Library- A place to study

OPPORTUNITIES IN SAINT ETIENNE- Open minded and nice citizens - Pretty safe city

WANTS- A place thet students can share their projects and get feedback- Opportunity to work multi disciplinary teams

STUDENT INTERVIEWOUTCOMES

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COMMERCIAL FUN

CREATIVE

THE MAP of VALUES*pOpOpp

THE MAP of OFFERING*

business

students

visitors

PROVIDER COMMUNITY SUPPORTERS

VIRTUALINTERACTION

FACE TO FACECONTACT

U-ZINE POP-0P+ marketplace

POP UP eventts

relax

privateplace

socialize

ONLINEplatform

feedbacknetworking

exposure

workshop

exhibition

discussion

others...

work areathinking area

S SB S

livebrandingspeeddatingopen mindconcertsmovies

meeting

speakingarea

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THE MAP of TOUCHPOINTS**

ONLINE TOUCHPOINTS

PHYSICAL TOUCHPOINTS

twitter

facebook

youtube

blog

flyersinteractive screens

onlinepublications

pop upfurniture

cafeteria

mail contact

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THE MAP of PROCESS** *

SHOW WHO ARE YOU

TAKE PART OF U-ZINE COMMUNITY

SHARE IDEAS TO BUILD THE COMMUNITY

CHOOSE WHAT TO DO

GO AND TRADE YOURSELF

ENJOY THE PLACEAND PARTICIPATE

TO EVENTS

CREATE/ EXCHANGE IDEAS

‘BE’ THE EXPERIENCE THROUGH THIS

SERVICE

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STUDENT STORYBOARD*pOpOpp

BUSINESS STORYBOARD*pOpOpp

IDEA of SHARING GLOBALLY*pOpOpp

pop up furniture removable paper wall

informal space

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exhibitions

coctails

courses

sharing experience

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requests

brainstorming sharing

changing space

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BENEFICIARIES*pOpOpp

BENEFICIARIES

STUDENTS:- Trade themselves- Job opportunities- Share ideas / Passion - Expand connections- Inspired by others- Gain experience

UNIVERSITY:- Rise in reputation- Proof of their success and openmindness

ST. ETINENNE CITIZENS:- Live in a creative environment- Chance to socialize- Opportunity to share - Be proud

BUSINESSES:- Meet new talented people- Be up to date- Advertisement

CITY HALL:- Land mark- Have a chance to pay attention to place branding

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OUR CONCEPT IS UNIQUE BECAUSE,

- Its a new way to trade creativity and brands- Combines industry with creativity and fun- Its a face to face connection opportunity- Not just for students but also for citizenswhich want to join

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THANK YOU!pOpOpp