POLLING PRESENTATION · POLLING PRESENTATION July 2020. 2 Fourinfiveadults(79%) ... The interviews...
Transcript of POLLING PRESENTATION · POLLING PRESENTATION July 2020. 2 Fourinfiveadults(79%) ... The interviews...
POLLING PRESENTATION
July 2020
2
Four in five adults (79%) have a favorable impression of the technology industry.Additionally, 76% report technology has a positive impact on the overall U.S.economy.
KEY POINTS
Of those working remotely, 86% report digital services are important in being ableto do their job. Nearly two-thirds (62%) report it is ‘very important.’
GenZers, by a wide margin, are the most likely to report they have found videoservices the most helpful in the past month. Post-graduates and high-incomeearners are the most likely to report conferencing services have been most helpful.
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Methodology: This poll was conducted between July 15-July 18, 2020 among a national sample of 2200 Adults. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on gender, educational attainment, age, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
Nine in ten (89%) of adults report technology services have been important to theeconomy during the coronavirus (COVID-19) pandemic.
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A strong majority, 86%, report digital tools are important in helping to deal withthe economic impact of the coronavirus (COVID-19) pandemic.
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CONTENTS
Technology: General 1
Digital Devices, Tools, and Services2
Tech Industry and COVID-193
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Four in five adults (79%) have a favorable impression of the technology industry.
TECHNOLOGY: GENERAL
Do you have a favorable or unfavorable impression of the technology industry?
46%
6%2%12%
33%
Very favorable Somewhat favorable
Somewhat unfavorable
Very unfavorableDon't know/ Noopinion
79%
8%
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Adults across key demographics– particularly higher-income, post-graduates, GenXers, and Democrats –have a favorable impression of the technology industry.
TECHNOLOGY: GENERAL
Very favorable Somewhat favorable Don't know/ Noopinion
Somewhat unfavorable Very unfavorable
51% 12%44% 10%
43% 17%42% 9%
47% 4%54% 7%
44% 15%46% 8%
54% 8%43% 15%47% 11%
43% 18%48% 8%
47% 14%45% 10%
46% 12%
28% 7%39% 6%
32% 6%36% 9%
41% 6%32% 6%33% 7%
40% 6%31% 6%33% 7%32% 7%
29% 8%38% 4%
30% 7%37% 6%
33% 6%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
Do you have a favorable or unfavorable impression of the technology industry?
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Three-quarters of adults (76%) report technology has a positive impact on the overall U.S. economy.
TECHNOLOGY: GENERAL
Overall, would you say technology has had a positive or negative impact on the overall U.S. economy?
42%
6% 6%2%
10%
34%
Very positiveimpact
Somewhatpositive impact
Has had noimpact
Somewhatnegative impact
Very negativeimpact
Don't know/ Noopinion
76%
8%
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When it comes to the impact on the U.S. economy, adults across key demographics report tech has a positive impact. Nevertheless, this positive impact is most pronounced among higher-income adults, post-graduates, and GenXers.
TECHNOLOGY: GENERAL
Very positiveimpact
Somewhatpositive impact
Has had noimpact
Somewhatnegative impact
Very negativeimpact
Don't know/ Noopinion
46% 6% 9%43% 5% 7%
38% 9% 13%34% 7% 13%
38% 5% 4%49% 4% 5%
40% 7% 13%42% 6%
47% 6% 7%39% 7% 12%
44% 7% 7%36% 7% 15%
46% 5% 7%42% 6% 11%
41% 6% 9%42% 6% 10%
32% 4%40% 5%
31% 7%32% 12%
49%37% 4%
31% 7%43%
34% 6%32% 7%33% 6%33% 8%36% 4%
31% 8%37% 4%
34% 6%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
Overall, would you say technology has had a positive or negative impact on the overall U.S. economy?
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Sixty-three percent of adults report that the technology people use to work remotely has had a positive impact on their life.
TECHNOLOGY: GENERAL
Overall, would you say that technology that people use to work remotely has had a positive or negative impact on your life?
30%
22%
4%1%
10%
33%
Very positiveimpact
Somewhatpositive impact
Has had noimpact
Somewhatnegative impact
Very negativeimpact
Don't know/ Noopinion
63%
5%
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This positive impact is most pronounced among higher-income adults, post-graduates, and GenZers.
TECHNOLOGY: GENERAL
Very positiveimpact
Somewhatpositive impact
Has had noimpact
Somewhatnegative impact
Very negativeimpact
Don't know/ Noopinion
29% 32% 11%29% 18% 10%
32% 15% 10%28% 12% 5%29% 17% 5%
38% 18% 5%27% 24% 12%
30% 13% 7%36% 20% 7%
26% 25% 12%31% 22% 9%
25% 25% 14%33% 19% 7%
27% 23% 12%32% 21% 8%
30% 22% 10%
24%39%
35% 6%44% 7%45%
34% 5%31% 4%
44% 4%32%31% 5%32% 4%32% 4%35% 5%
33% 4%33% 4%33% 4%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
Overall, would you say that technology that people use to work remotely has had a positive or negative impact on your life?
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Seven in ten (69%) adults believe technology makes life better for them and their families.
TECHNOLOGY: GENERAL
Thinking about the future, do you believe technology makes life…
25%7%
69%
Better for you and your family No different for you and yourfamily
Worse for you and your family
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CONTENTS
Technology: General 1
Digital Devices, Tools, and Services2
Tech Industry and COVID-193
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A fifth of adults report they are working remotely or at home (21%).
DIGIT IAL DEVICES, TOOLS, AND SERVICES
How has your work situation changed due to the coronavirus (COVID-19) pandemic? Please select all that apply.
5%
5%
8%
21%
23%
38%
98%
95%
95%
92%
79%
77%
62%
Your employer has shut down the businesscompletely
Paid but unable to work remotely
Laid off
Furloughed, suspended, or otherwise told not towork
Working remotely/at home
None of the above
Was not employed
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Of those working remotely, 86% report digital services are important in being able to do their job. Nearly two-thirds (62%) report it is ‘very important.’
DIGIT IAL DEVICES, TOOLS, AND SERVICES
How important are digital services (e.g. Zoom, Google Docs, Skype, Slack) to you being able to do your job? N=470
24%9%
5%
62%
Very important Somewhat important Not too important Not important at all
86%
14%
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Higher income and post-graduate adults who are working from home report the highest level of importance when it comes to digital services.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
How important are digital services (e.g. Zoom, Google Docs, Skype, Slack) to you being able to do your job? N=470
22%21%
24%32%
15%29%
24%21%
26%24%
18%29%
25%28%
20%24%
49% 15% 14%65% 11%
69% 4%56% 9%
81%59% 8% 4%
54% 12% 9%70% 7%
62% 5% 7%56% 14% 6%
62% 13% 7%59% 7% 5%
65% 6% 4%56% 8% 8%
67% 9%62% 9% 5%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults working remotely
Very important Somewhat important Not too important Not important at all
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More than half of adults report they have used both free and paid services in the past month. DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following types of technology services have you used in the past month?
11%5% 3%
57%
24%
Both free and paidservices
Free services (e.g.Google search,
Gmail, YouTube,Zoom, WhatsApp)
Paid services (e.g.Netflix, Hulu, HBO,
Amazon Prime)
Neither Don't know/ Noopinion
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GenZers, post-graduates, and high-income adults are the most likely to report they have used both paid and free services in the past month. Boomers are the most likely (32%) to report they’ve only used free services.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following types of technology services have you used in the past month?
8% 9%12% 4%
16% 5%8% 6%
11%12%
11% 6% 4%13%
12% 5%11% 6% 5%
13% 6%10% 5% 5%11% 4%11% 5%12% 5%11% 5%
32% 49%22% 61%
14% 63%19% 67%
16% 70%19% 65%
26% 52%12% 73%
21% 62%28% 51%
25% 54%24% 56%22% 60%24% 57%23% 57%24% 57%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
Free services (e.g.Google search,Gmail, YouTube, Zoom,WhatsApp)
Paid services (e.g.Netflix, Hulu, HBO,Amazon Prime)
Both free and paidservices Neither Don't know/ No
opinion
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Half or more of adults report they’ve used tech services in the past month to either connect with friends or family that they’d typically see in person (59%) or see others they might not typically see in person (49%).
DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following reasons have you used technology services in the past month? Select all that apply.
14%
15%
18%
19%
20%
29%
49%
59%
86%
85%
82%
81%
80%
71%
51%
41%
For e-commerce
To enable my children to complete schoolwork,connect with their teachers, or otherwise
substitute for in-person classes
I don't use video conferencing/messagingapplications
To connect socially with work colleagues or tobuild my professional network in a way that I
would otherwise have done in person
To perform the functions of my job
To connect with friends or family that I have notspoken to in a long time
To connect with friends or family that I speakwith regularly but do not have the opportunity to
regularly see in person
To connect with friends or family that I wouldotherwise see in person
Selected Not Selected
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A fifth or more of adults report using free digital tools like email, search engines, or social media. DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following free digital tools have you found the most helpful in the past month?
23%
14%
25%23%
15%
Email services suchas Gmail
Search tools such asGoogle, Bing
Social media such asFacebook, Twitter
Conferencingservices such as
Zoom
Video services suchas YouTube, TikTok
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GenZ, by a wide margin, is the most likely to report they have found video services the most helpful in the past month. Post-graduates and high-income earners are the most likely to report conferencing services have been most helpful.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following free digital tools have you found the most helpful in the past month?Email services suchas Gmail
Video services suchas YouTube, TikTok
Search tools such asGoogle, Bing
Social media such asFacebook, Twitter
Conferencing servicessuch as Zoom
6% 26%9% 25%23% 23%
36% 14%9% 13%9% 22%
17% 25%10% 18%
15% 21%16% 26%
13% 27%18% 21%
12% 23%14% 27%
15% 20%14% 23%
29% 27% 12%26% 23% 17%
19% 17% 17%17% 19% 15%
26% 23% 29%25% 20% 23%24% 23% 10%27% 19% 26%
23% 24% 17%25% 23% 11%24% 24% 12%25% 20% 17%25% 24% 15%
23% 22% 15%27% 24% 15%
25% 23% 15%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
20
Adults are most likely to report they have used Facebook Messenger (41%), Zoom (38%), Text or IMessage (34%) , or Facetime (30%) as a video conferencing/ chat application.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following video conferencing/chat applications have you used in the past month? Select all that apply.
8%
11%
12%
14%
20%
30%
34%
38%
41%
99%
98%
98%
98%
92%
89%
88%
86%
80%
70%
66%
62%
59%
Slack
Google Gchat
Houseparty
I use a different video conferencing/ chatapplication
Microsoft Teams
Google Hangouts/ Duo
Skype
I haven't used video conferencing or messagingapplications in the past few weeks
FaceTime
Text messaging or IMessage
Zoom
Facebook Messenger
Selected Not Selected
21
By a small margin, DoorDash seems to be the most popular food delivery service used in the last month, followed by ordering directly from a local restaurant, Amazon/Whole Foods and Walmart.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following food delivery services have you used in the past month? Select all that apply.
5%
5%
5%
7%
10%
11%
12%
12%
14%
57%
100%
98%
95%
95%
95%
93%
90%
89%
88%
88%
86%
43%
Caviar
I use a different food delivery service
Online delivery service from local grocery chainnot including Walmart (e.g. Kroger, Harris Teeter,
Safeway, Giant, Vons)
Postmates
Instacart
Grubhub
UberEats
Walmart Delivery
Amazon or Whole Foods
Ordered from local restaurant directly
DoorDash
I haven't purchased food online in the past fewweeks
Selected Not Selected
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Three in five adults (61%) report using YouTube or Netflix in the past month. DIGIT IAL DEVICES, TOOLS, AND SERVICES
Which of the following services have you used in the past month? Select all that apply.
7%
14%
15%
26%
32%
41%
61%
61%
98%
98%
98%
93%
86%
85%
74%
68%
59%
39%
39%
Sling
Quibi
I've used a different service
Apple TV
HBO
I haven't streamed video content in the past fewweeks
Disney+
Hulu
Amazon Prime Video
Netflix
YouTube
Selected Not Selected
23
A quarter of parents (24%) report their child(ren) has used video conferencing to attend classes virtually or otherwise to connect with a teacher.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
Based on what you know, how have your children, if at all, used free technology services to continue their education while they have been home this calendar year? N= 956 Parents
11%7%
43%
24%
14%
My child/childrenhave used video
conferencing (e.g.Zoom) to attendclasses virtually
or otherwise connectwith a teacher
My child/childrenhave used Google or
other free searchservices to find
resources to helpwith their homework
My children have notused free technologyservices to continue
their educationwhile they have been
home this year
My child/childrenhave used YouTubeor other free videostreaming servicesto help with their
homework
Don't know/ Noopinion
24
Higher-income parents are much more likely than lower-income parents to report their child(ren) has used video conferencing to attend classes virtually or otherwise to connect with a teacher.
DIGIT IAL DEVICES, TOOLS, AND SERVICES
My child/childrenhave used videoconferencing (e.g.Zoom) to attendclasses virtuallyor otherwise connectwith a teacher
My child/childrenhave used YouTubeor other free videostreaming servicesto help with theirhomework
My child/childrenhave used Google orother free searchservices to findresources to helpwith their homework
My children have notused free technologyservices to continuetheir education whilethey have been homethis year
Don't know/ Noopinion
Based on what you know, how have your children, if at all, used free technology services to continue their education while they have been home this calendar year? N= 956 Parents
10% 72%7% 10% 29%16% 13% 14%
9% 5% 31%9% 10% 34%
7% 12% 49%6% 9% 32%
7% 11% 42%8% 11% 50%
8% 11% 40%7% 10% 42%
8% 10% 48%6% 12% 45%
9% 8% 42%7% 11% 43%
12% 5%36% 18%
33% 25%39% 16%
32% 15%19% 14%
36% 18%28% 13%
17% 14%23% 19%
28% 12%22% 11%22% 15%
28% 14%24% 14%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
2525
CONTENTS
Technology: General 1
Digital Devices, Tools, and Services2
Tech Industry and COVID-193
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Nine in ten (89%) adults report technology services have been important to the economy during the coronavirus (COVID-19) pandemic.
TECH INDUSTRY AND COVID-19
Overall, how important do you think technology services have been to the economy during the coronavirus (COVID-19) pandemic during stay-at-home orders?
25%
3% 1%6%
64%
Very important Somewhat important Not too important Not important at all Don't know/ Noopinion
89%
4%
27
Similarly, higher income and post-graduates indicate the highest level of importance when it comes to tech services and their impact on the economy during the coronavirus pandemic.
TECH INDUSTRY AND COVID-19
Overall, how important do you think technology services have been to the economy during the coronavirus (COVID-19) pandemic during stay-at-home orders?
Very important Somewhat important Don't know/ Noopinion
Not too important Not important at all
31% 7%25%
22% 7%19% 8%
16%24%
27% 8%18%
27% 4%26% 8%28% 6%
25% 10%24%
22% 7%30% 5%25% 6%
56% 5%69%67%68%
80%71%
59% 4%76%
64%61% 4%61%61%
69% 4%67% 4%
60%64%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
28
Three-quarters of adults (77%) rate technology services response to the coronavirus (COVID-19) pandemic positively.
TECH INDUSTRY AND COVID-19
How would you rate the following groups and industries on how they have responded to the coronavirus (COVID-19) pandemic?
26%
33%
41%
39%
39%
34%
48%
49%
9% 27% 38%
9% 40% 19%
12% 33% 14%
13% 33% 15%
13% 29% 18%
16% 27% 22%
19% 27% 7%
28% 19% 5%
The federal government
The travel and tourism industry
The entertainment industry
Social media companies
Your local government
Your state government
The restaurant industry
Technology services
Excellent Good Fair Poor
77%
67%
50%
52%
52%
53%
42%
35%
Tota l Posi t ive Rat ing
To t a l Pos i t i ve Ra t i ng= Ex ce l l en t + Good
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Sixty-two percent of adults report that technology has had a positive impact on addressing the coronavirus (COVID-19) pandemic.
TECH INDUSTRY AND COVID-19
What type of impact, if at all, have the following had on addressing the coronavirus (COVID-19) pandemic?
Very positiveimpact
Somewhatpositive impact
Has had noimpact
Somewhatnegative impact
Very negativeimpact
Don't know/ Noopinion
19% 22% 21%
20% 28% 24%
21% 11% 11%
29% 17% 13%
31% 23% 16%
29% 29% 20%
36% 10% 10%
33% 18% 16%
39% 17% 14%
32% 10% 9%
26% 7% 8%
7% 16% 14%
8% 12% 9%
10% 16% 31%
11% 13% 16%
12% 11% 7%
13% 6%
15% 16% 14%
18% 9% 6%
23% 5%
37% 6% 5%
47% 6% 6%
Airline companies
Hotel companies
The White House and Congress
Media companies
Retail companies
Utility companies
State and local government
Pharmaceutical companies
Technology companies
Health providers
Hospitals
30
A strong majority, 86%, report digital tools are important in helping to deal with the economic impact of the coronavirus (COVID-19) pandemic.
TECH INDUSTRY AND COVID-19
Overall, how would you rate the importance of digital tools in helping deal with the economic impact of the coronavirus (COVID-19) pandemic?
29%
4% 2%8%
57%
Very important Somewhat important Not too important Not important at all Don't know/ Noopinion
86%
6%
31
Democrats, high-income earners, post-graduates, and GenXers indicate the highest level of importance and are most likely to report digital tools are ‘very important.’
TECH INDUSTRY AND COVID-19
Very important Somewhat important Don't know/ Noopinion
Not too important Not important at all
34% 9%23% 6%
28% 10%24% 5%
22% 4%33% 4%
28% 10%23% 5%
32% 6%28% 10%32% 7%
27% 11%28% 6%
27% 9%30% 7%
29% 8%
49% 6%66%
58%64% 5%
69% 4%59%
55% 5%66% 5%
55% 5%57% 4%55% 5%55% 5%
63%61%
54% 6%57% 4%
Baby Boomers: 1946-1964
GenXers: 1965-1980
Millennials: 1981-1996
GenZers: 1997-2012
Educ: Post-grad
Educ: Bachelors degree
Educ: < College
Income: 100k+
Income: 50k-100k
Income: Under 50k
PID: Rep (no lean)
PID: Ind (no lean)
PID: Dem (no lean)
Gender: Female
Gender: Male
Adults
Overall, how would you rate the importance of digital tools in helping deal with the economic impact of the coronavirus (COVID-19) pandemic?
32