How to take advantage of and benefit from the 800 pound

gorilla next door

How Rochester benefits from the 800 pound gorilla next door

• What kind of Gorilla do you have?

• Business Intelligence• Have a Story to “Sell”? • Strategize & Execute

Karen Pollard, CEcD

What kind of Gorilla is Boston? (and is that the ONLY Gorilla?)

• Grand plans for new development– Olympic Bid 2024

• Advanced Tech-based Center of Education

• Authentic History• Private & Public Investment • Deep bench of talent & capital• Other gorillas?

– Portsmouth, NH (18 mi) – Why not the others?

Karen Pollard, CEcD

Business Intelligence• Big Picture

– Development organizations– Movers & Shakers – Recent Projects, Current News

• Big Data & Little Data– Invest in quality– Make it relevant

• Branding – Much more than a Logo– Authentic promise

• SWOT analysis– Be specific

• Competitive Analysis – Dukakis Center @ Northeastern– Buxton Company

• Partnerships – Be choosy – Be nimble– It’s okay to try something one time

Karen Pollard, CEcD

Have a Story to “Sell”? • Good News “Elevator

Pitch” 2 min or less• Top 5 Projects– Diversify

• Good Public Relations• No “Best Kept Secrets”• Leverage every

opportunity• Positioning

Karen Pollard, CEcD

Strength – Advanced Manufacturing• Tradition of manufacturing

textiles• Educated workforce• Low-er cost than Boston &

Portsmouth• Value added (R&D)• Composite Materials• Health Care • Back Office/Call Center• Composite Materials

– Aerospace/defense– Medical devices– Automotive/marine

Karen Pollard, CEcD

NCS Global’s new corporate HQ is the first privately owned LEED Silver construction in Rochester, NH

The joint venture between Albany International (NH) and Safran Aerospace (Fr) is embodied in this 9 acre state-of-the-art facility opened in 2014, producing composite aerospace components for Boeing, Airbus & COMAC.

Strength – Workforce Education • Technology education

starts in Middle School• Regional Technology Center

@ Spaulding High School• Great Bay ATAC

– 30,000 square feet ready to train 500 employees over next 3 years

– Working on a 2+2 BS with university system of NH

Karen Pollard, CEcD

$20 Million Dept. of Labor Grant to Great Bay Community College for Advanced Technology & Academic Center in Rochester, NH

Strength – Retail Project 1Rochester Crossing

Karen Pollard, CEcD

• Act like a Site Selector – Buildout Analysis– Assess infrastructure– Traffic Study– Zoning & Permitting – Have a Plan B

• Rochester Crossing (The Wilder Company) – 238,000 square feet– +600 employees

• https://youtu.be/ve95xlTyHEE

Before - 2008

After – 2012

Strength – Retail Project #2 Granite Ridge

Karen Pollard, CEcD

• Competitive: Zoning Unified & Adopted, 710 Acres

• Analysis: Capacity for 2 MM Sq Ft

• Analysis: $3B Demand for Amenities, Services & Entertainment

• Waterstone Development Leasing 500,000 Sq Ft Grand Opening Spring 2016

• Capital: P3 - Tax Increment Financing $5 MM Phase 1, further infrastructure up to $25 MM

1995 Value $28,145,137 - 186,372 ft2

2014 Value $64,126,634 - 594,316 ft2

2030 Est. Value $222,179,930 - 2,210,220 ft2

Phantom Gourmet BBQ & Country FestRochester, NH June 26-28, 2015

Karen Pollard, CEcD

https://youtu.be/OL15Ec7YbM8

Thank You

Karen Pollard, CEcD

Karen Pollard, CEcD, EDPEconomic Development ManagerRochester, New HampshireKaren.pollard@rochesternh.netwww.thinkrochester.biz