SUOMEN TOIVO -Think TankSOCIAL MEDIA - THE NEW POWER OF POLITICAL INFLUENCEVERSION 1.O ARI-MATTI AUVINENThe concept of Global Village is an emerging issue in present world. The concept was first put forward by communications theorist Marshall McLuhan in the 1960s. Social media is one of the major tool for making this dream happened. The development of social media in a quicker way influenced society at large. The advancement in information broadcasting is possible only by way of social media. Practically it is implemented in various fields. Such fields include use of blogs , using twitter, Wikipedia, youtube, facebook etc. Conclusion :The study focused the usage of social media in different segments of tasks. Today the youth is most powerful, aware and innovative. So, for the purpose of fulfilling the need of todays youth, the development of social media took place. It affected every field such as education, politics, business etc. We can say that there is a positive relationship in youngsters and social media. Limitation : 1. The present research is theoretical based as it is not clarifying the data which can be analysed.2. There is a region based limitations in this study as it covers limited area.

Online Journal of Communication and Media TechnologiesVolume: 4 Issue: 3 July - 2014 Online Journal of Communication and Media Technologies 124New Media Communication Strategies for Election Campaigns:Experiences of Indian Political PartiesBy S. Arulchelvan, Anna University, India.AbstractIn the todays competitive world, mass communication plays a vital role in every stage. Public meetings, magazines, Television, Radio, Newspaper, Internet are some of the major tools for communicating with the mass. When we concern about present status of political campaign in India, its importance become necessity. With the advent of new media technologies, a new dimension is created by political parties. During last elections, various political parties used social media in their political campaign. It influenced the prospective voters and they got success in the elections. In the previous elections, political parties used websites, emails, IVRS, SMSs, Internet Banners, Online advertising, Mobile Phones, Blogs etc. So we can say that this is the latest trend used by political parties to attract their voters.Conslusion:This study included content analysis, survey and In-depth interview methods. It has revealed surprising facts. Such as excess use of social media by every large party. Role of different tools of social media. It also clarified the utilization of new media communication tools and strategies for the beneficial of Indian politics as it made the election campaign easy, fast and successful.Limitation :1. The study did not show the state wise data of increment in voting percentage of political parties.2. It is not clarifying the comparison of different tools. So the possibility of measuring effectiveness is quite low.

ISSN 2348 8891A Study on Use of Social Networking sites during Lok Sabha Elections-2014by the Bhartiya Janta Party (BJP)By : Daxina Pathak*AbstractPresent Indian democracy is focused on social networking sites as it involves citizens in decision-making and it also engage society in specific issues. It is developing the approach to communicate with the representative of society. Arguable the 2014 Lok Sabha elections have been very different and innovative from the previous ones. These elections created so much buzz among the youngsters. This type of campaigning was developed in US when President Barack Obama employed different strategies for social media communication. With the use of Thunderclap, he provided an online platform which helped to make content viral. Further this kind of efforts took place in India and the results are in front of you. Conclusion:This study is an attempt to know that how Bhartiya Janta Party created a buzz among youngsters in this election. It also focuses on various tools of social media used by the political parties. Further it is aiming towards the online campaigns which created hype in the elections. Limitations:1. The study is majorly focusing only a single political party.2. There is lacking in comparison of data with different political parties in india.

Social Media in India 2012February 2013 Published by Internet and Mobile association of india.

The study defines that the Highest proportion (approx. 84%) of Social Media users is Youth. They are the active users of Internet and thus a target generation for every social media organization. India is treated as a Young Nation where mass belongs to age between 20-40 Years. There are number of active mobile internet users also in India. Approx 40 Mn mobile internet users also play a vital role in the development of social media scenario in India. This population can be targeted more effectively with the help of social media. As we see that many of the business organizations, political parties, governments, celebrities are active on social media. They directly involve the mass. Conclusion : The study focuses on the role of social media in the present young India. It further gives a strong database by which clarifies the impact of social media on buying behavior of population. It determines that facebook is the leading website in India which is accessed by approx. 97% of all social media users in India.Limitations:1. The study is based on only 35 major cities of India. 2. The population included in it is from urban area only. Presently youth of rural area is also connected with social media actively.

Part of Best Foreign Affairs Print Stories of 2011 The Political Power of Social MediaTechnology, the Public Sphere, and Political ChangeBy Clay Shirky From our January/February 2011 Issue

With the rise of Internet in the early 90s, the worlds networked population has steeply grown from the millions to the billions. In the same period, role of social media became a fact of our life. The youngsters, businessman, women, entrepreneurs, politicians, celebrities etc. are now using it in a frequent way. Besides that activists, non governmental organizations, telecommunications firms, software providers, governments are also playing a vital role in the development of social media across the world. The major tools of social media are text messaging, email, photo sharing, social networking and many more. Now social media have become coordination tools for nearly all of the worlds political movement too. Every political party is trying to attract masses by social media.Conclusion : The study states that Social media tools are not a replacement of real-world action but a way to coordinate it. It is a systematic approach to be attached with the rest of the world. It can be treated as a boon or bane depends on the user of it. In a nutshell this study defines the value creation of concerned organization/individual by social media. Limitations : 1. The study is not having analyzed data by which it is only based on the theoretical approach. 2. The different tools are not properly defined in this study.

Managing and Leveraging Workplace Use of Social Media 12/5/2012

The study provides an overview of social media usage at workplace. The usage by the employer as well as the employees. It also includes common business applications of social networking sites. The potential risks and the gains from the use of social media is clearly defined in this study. Besides that it also covers the role of human resources, policy development, emerging legal and regulatory issues while using social media. In the present age, employees are required to be more trained and aware. Thus, the importance of social media is increased. Social media is treated as a platform of knowledge sharing as employees and employers are directly connected with each other. This is done by using blogs, microblogs, expert directories and communities of practice etc.

Conclusion :

This study discusses frequently used business applications for social media. It focuses on the development of social media activities at workplace. Here it is defining the formal usages of social media which improves effectiveness of workforce. It is also concentrating on employee engagement and communication, strategic real time listening tools for business intelligence, expanding learning opportunities among employees etc.

Limitation :

1. The population included in the study is not clearly mentioned.2. The study is not industry specific.3. The effectiveness of social media in marketing of organization is not included in this study.

Tweet Your Tune Social Media, theNew Pied Piper in Talent AcquisitionThis paper focuses on integrating research on recruitment with the use of marketing communication and social media. It suggests a quantifiable approach to leverage social media for strategic recruitment. Further it aims to develop a systematic approach which can be used by the organizations to choose an appropriate social media channel for successfully carrying out social media recruitment. As it is well known that the primary and secondary value creating activities of an organization in its value chain can be influenced by social media. The study also presenting a comparison of conventional and social media recruitment, various strategies for social media recruitment and measurement of ROI in social media recruitment.Conclusion The goal of this paper is to present a broad overview of social media in strategic recruitment. It is an essential for every organization to recruit efficient employee in the organization. It also discusses that the social media can also be leveraged for active recruitment. Although it is used presently for employer branding only. Social media provides a logical platform for working on applicant attraction too. It is also specified in this study.Limitation : 1. The study is not providing clear avenues on conceptual basis for future research.2. Many areas are uncovered in this study as the study does not include the security/privacy concern of the applicants.

New media and society: A Study on the impact of socialnetworking sites on indian youthDr. M. Neelamalar & Ms. P. ChitraDept. of Media Sciences, Anna University Chennai, India

The study refers to identifying and assessing issues regarding usage of social networking by the youth. It also focuses the impact of it on their social behavior. As it is defined that the basic reason for using the social networking sites by the youth is to maintain old contacts. It is an easy way to stay in touch with everyone. In the negative aspect it is the best way to kill time with fun. With the use of social networking sites, youth are now more aware. Many kind of social activities also be conducted with the use of social networking sites. So in a nutshell it can be defined that social networking sites are the important aspect of youth social behavior.ConclusionThe primary objective of the research is to shed light on the evolution of the dominance of social networking sites on youth. Most of the internet users in India are youngsters and they are a target market for every social networking site. Thats why they add more and more features in it. The research focused on the positive impact of social networking sites over youth of India. Limitation : 1. The study is based on secondary data only thus it is not that much of accurate.2. There is no specific segmentation in the study.

The Usage of Social Networking sites Among the College Students in IndiaManjunatha S.Research Scholar, Dos in Sociology, University of Mysore, Mysore, INDIA

International Research Journal of Social Sciences ISSN 23193565 Vol. 2(5), 15-21, May (2013)Today in India, the usage of social networking sites has significantly increased as it has an impact on the academic and other activities of the students. This impact is widespread thus many of the researchers are not focusing this trend. However, the range of studies conducted to deal with the usage of social networking site among college students is negligible in India. There are lots of researches conducted in this pattern which defines that the usages of social networking sites among the college students in India.

ConclusionThe major objective of the study is to find the appropriateness of social networking sites on academics. Although the youngsters use these sites specifically for their fun yet it is useful for spreading the academic concern. With the use of many technologies, adoption of the internet youth has become more social. In the country like India, it is the highest level of usage of social networking site. Besides that the study also discussing previous researches with the same pattern.

Limitation:1. It is not referring the comparison between Indian youth and the youth of other countries.2. The study is covering only youth of major cities of India.

Gayatri Wani et al, / (IJCSIT) International Journal of Computer Science and Information Technologies, Vol. 5 (6) , 2014, 7363-7366ISSN : 0975-9646A Survey on Impact of Social Media on Election System Gayatri Wani , Nilesh Alone

The assembly elections of 2014 in India was a witness of biggest change in Indian politics. The ruling party was defeated by the opposition. The party was in the power for more than 10 years. The victory of Bhartiya Janta Party was based on a single personality and that was Mr. Narendra Modi. But it was not the victory of Mr. Narendra Modi. It was a victory of his new idea and innovations. In fact, these elections were a best example of using social networking site frequently. Usage of Twitter, facebook was a big tool of this victory. All the activities of all the areas were posted on these social networking sites. It attracted the voters who were youth in majority. Using the text mining field; huge amount of unstructured textual data collected by social media can be converted and displayled as user relations in real time. Given its popularity, social media could be used as an influential channel for opinion leading, including agenda-setting and public opinion formation.

ConclusionThe paper mainly covers the details of most popular social media among Indian youth. It is comparing systematic use of social media worldwide. India which is known as a youngest country of the world. Where 65% of its youth are below age group of 35. Here social media plays a vital role in the life of them. It also discuss the impact of political parties with the use of social media. How the political parties converted their masses into the their fixed voters. Limitations : 1. The study is not referring the previous studies in the field.2. The targeted population is not specific in this study.

Book Review : The Zen of Social Media MarketingAn Easier Way to Build Credibility, Generate Buzz, and Increase Revenue: 2012 EditionShama Hyder KabaniSummary:The word zen is associated with being easy, masterful and calming. But when it follows the words social media marketing, it feels like an oxymoron. Social media marketing is a lot of fun, but its rarely easy. Businesses can no longer avoid social media so you might just as well join the conversation and connecting with your customers online.The Zen of Social Media Marketing will open your eyes to the benefits of social media marketing without the hassle.Chris Brogan, New York Times best-selling author, wrote the foreword for the book. He stated how Kabani was able to give tested procedures from her successes through her online business interactions, as well as tips and tricks that will enable you to be more productive with your time.Review:Connecting with customers in a meaningful way and getting them to engage is a must to block out competitors and capture your customers attention.The Zen of Social Media Marketing takes us through the different social media platforms with a variety of tips, and step-by-step guides.Whether you are a solo entrepreneur whos ready to grow his business or a marketing executive working for a big corporation, this is one of the top social media books.

Likeable Social MediaHow to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)Dave KerpenSummary:Likeable Social Media teaches businesses how the online world is not so different from the real one. Where being LIKEABLE is the key that will unlock the door to new opportunities. Relationships matters. And what people say about you counts, especially online. No advertisement can beat a friends recommendation. With Facebook, Twitter and other social media platforms feedback, whether good or bad, has never travelled faster and lasted longer than before.This book teaches you how you can leverage the very powerful word-of-mouth marketing to propel your business to success. Hear what your customers and prospects say. Engage them and make them spread positive feedback about your business.Review:The real world case studies and examples are fantastic.We see, hear and read about self-proclaimed Social Media Experts every day. David Kerpen showcases a unique and credible set of knowledge.Likeable Social Mediawas written by someone who clearly walks the talk.At the end of each chapter, Kerpen challenges you through exercises, to put into action the concept he discussed so that youll understand how you can apply it to your business.I suggest this to anyone who is curious as to how they can leverage social media for their business.