Presentation By,Raja

POLITICAL PARTY

YOUTH DEMOCRATIC PARTY

‘ The Light of India ’Y.D.P

Founder : Educated Youth Trust

SWOT ANALYSISStrength:Strength: Support of the vast students

network. High literacy. Sound knowledge about the

world economy. Good creativity and highly

intellectual.

Weakness: Infant. Lack in financial support.

Opportunities:

Has strong power in southern part.

Change.

Threats:

Strong existing parties.

Emergence of new parties.

BRAND PENETRATIONBRAND PENETRATION

Educated Youth Community

Professionals Working Class

Community Based People Illiterates

BRAND AWARENESSBRAND AWARENESS

Party owned media (Thunder Network).Party owned media (Thunder Network).

Political party meetings throughout the country.Political party meetings throughout the country.

Advertisement through news papers and TV commercials.Advertisement through news papers and TV commercials.

PR wing.PR wing.

Open debate in television channel.Open debate in television channel.

BRAND EXTENSIONBRAND EXTENSION

Youth Wing.Youth Wing.

Women's Wing. Women's Wing.

Senior Citizen Wing.Senior Citizen Wing.

BRAND VALUESBRAND VALUES

Sincerity.

Honest.

Aggressive.

Governance.

Un-political.

BRAND PERSONALITYBRAND PERSONALITY

““AggressiveAggressive””

BRAND PROMISE

Change – productive bureaucracy.Change – productive bureaucracy.

Corruption Free Governance.Corruption Free Governance.

No caste system – all are equal.No caste system – all are equal.

E-Governance.E-Governance.

BRAND POSITIONING

““The light of India – guiding to the change”The light of India – guiding to the change”

Poor People during 1940

Now (2008)

Rich people during 1940

Now (2008)

Looking for a change and bright life!!!

Who will help ????????

“ The light of India ”

‘Youth democratic party’