Political Branding Campaign

India

India Shinning Campaign

NDA- 2004

What was it?

India shinning was BJP’s election campaign

for 2004 general election. The case of 'India

Shining' campaign is believed to mark the

beginning of a new age of political

advertising in India.

The campaign was aimed at highlighting the

progress India had made during the tenure

of Vajpayee as PM. The campaign was

supported by another catch phrase 'Feel

Good Factor.'

Branding

Branding Company

Prathap Suthan

“India Alive” “India Dazzling”

"Each of them were wrong in certain ways. India Alive carries

with it the implication of death or sickness.

India Rising takes you back to the Independence era when we

were just formulating an identity. India Dazzling was an over-

claim." According to him, 'India Shining' conveyed a sense of

health, prosperity and radiance.

Branding

Result

Bharat Nirman

Congress Campaign

Branding

Pradeep Sarkar

22 commercials, many featuring a continuing character—a young woman, Priya, who is born into an

underprivileged background but, through hard work and a helping hand from the government’s

policies, travels to Delhi to study engineering from her remote village, becomes an entrepreneur,

acquires land in and around her village (at the new rates announced by the government, 4 times the

market value), and is an all-round busybody and do-gooder.

The Campaign

The Campaign

The Campaign

The Campaign

New Age Branding

New Job Opportunity

Facebook

Youtube

Quora

Just for Laughs

IPL Nirman

India Shinning- Really??