Policy presentation WV Asthma Coalition Retreat 2013
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Transcript of Policy presentation WV Asthma Coalition Retreat 2013
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Asthma, Advocacy, and Policy in WV
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Why should we get involved?
If not now, when? If not you, who?
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Advocacy vs. Lobbying
Advocacy is the active promotion of a cause or principle through education, current research, and background information on a specific topic.
Lobbying involves conducting activities aimed at influencing public officials regarding specific legislation.
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•You are a voice for your constituents
• You are the only voice for your mission
Advocacy is speaking on behalf of others who are unable to
speak for themselves
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•You already advocate for your clients
•You should advocate for public policies that support those clients and further your mission
501(c)(3) organizations (public charities)
can and should advocate
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Steps to success...• Get organized
• Get educated
• Develop an effective message
• Communicate with your representative
• Set up a face-to-face meeting
• Make “the Ask”
• Keep the momentum going
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A Framework for Changing Public Policy
Good Public Policy
Electoral Politics
Base Building
The Wellstone Triangle Wellstone.org
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Advocacy lessons from the Emerald City.
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Define Goals
• What do you want to accomplish or change?
• Assess the situation.
• Map out your course.
• Be aspirational!
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Impact and Winnability
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Use your brain
• Use good strategy.
• Determine effective messaging.
• Identify tactics and activities.
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Use your heart
• Be passionate about your cause.
• Self-interest drives action – to move people, speak to their self-interest, not yours.
• Desire trumps need – people have needs; people seek wants.
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The Action Connection
1. Your Desired Action
2. Your Audiences
3. Their Desires4.
Overlap
5. Core Message
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Be courageous
• Be willing to take risks.
• Recognize that challenging authority can be daunting.
• Support each other in overcoming their fears.
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Identify your opponents (and their weaknesses)
•Who opposes our desired action?
•How can their opposition be neutralized?
•Divide and conquer.
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Behind the curtain
• Don’t be distracted by majesty of the Capitol.
• Lawmakers are real people with real lives.
• Lawmakers want to look good to their followers.
• Most things are viewed through “green glasses”.
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There’s no place like home
• Connect with lawmakers at home.
• Engage your family, friends and neighbors in your advocacy.
• Remember these decisions affect people’s lives.
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“We gotta get creative about who we’re goin’ after…where we’re goin’ after ‘em… and how we’re goin’ after ‘em.”
-- Coach Red Dawson, We Are Marshall
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Brainstorm:
What are the skills and tools you need to make policy?
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A Winning Team@ the Meeting•An “influential” / Board member – (someone who knows the lawmaker)
•Program Executive / Representative (You)
•Person with the story!
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One-to-One Meetings
Questions:
•What are you struggling with?
•What would make it better?
•How can we work together?
Commitment
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A snowflake is one of nature’s most fragile things...
But look at what they can do when they stick together!
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FOR MORE INFORMATION:
Jim McKay
Prevent Child Abuse WV
www.preventchildabusewv.org
Email: [email protected]
Twitter: @TEAM4WVChildren
http://slideshare.net/PCAWV
Stephen Smith
WV Healthy Kids & Families Coalition
www.wvhealthykids.org
Email: [email protected]