Policy & Media Issues Ginger Park, MS Kansas Dept of Health & Environment Tobacco Use Prevention...
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Transcript of Policy & Media Issues Ginger Park, MS Kansas Dept of Health & Environment Tobacco Use Prevention...
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Policy & Media Issues
Ginger Park, MSKansas Dept of Health & EnvironmentTobacco Use Prevention Program
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Main Topics
Tobacco-free policies
Schools
Fairs & Rodeos
Tips for Working with the Media
Earned Media Tools
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Tobacco-free Policies Tobacco-free not smoke-free
Working toward policies is not lobbying
Policies help change social norms
Policy changes increase public support of CIA ordinances
Policies can be implemented at schools, fairs, rodeos and businesses
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School Grounds Policy
In North Carolina 86 of 115 school districts have 100% tobacco-free school policies
If a tobacco-growing state can do this, so can we!
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Strong School Grounds Policy Prohibits tobacco use on all school grounds and
school-owned property 24 hours a day 7 days a week
Covers students, staff and visitors
Includes enforcement
Uses signage to advertise policy.
Offers a cessation program for violators.
Prohibits tobacco industry advertising, marketing and sponsorship on school property, at school functions and in school publications.
Prohibits tobacco-related gear or paraphernalia.
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Steps to School Policy
Assess current policy
Find allies to change policy StuCo, health committee, PTO
Draft a new policy
Present to school board
Plan implementation
Communicate policy to school & community
Implement the policy
Conduct on-going advocacy efforts & policy evaluation
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Enforcement of School Policy Visitors
Inform community through newspaper, newsletters, Web sites, signs on school grounds
Present policy in positive light Gentle reminder to visitors Policy reminder cards that can be handed
to a visitor who is violating the policy Encourage members of student
organizations, PTO, & other groups to remind spectators of the policy
Visibility of law enforcement at events
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Tobacco-Free Fairs & Rodeos
First steps are to work for a tobacco-free day
NASCAR removed the Winston Cup! Start by reviewing current fair
policies and local rodeo sponsorship guidelines
Find allies 4-H, Boys and Girl Scouts, others
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Tobacco-Free Fairs & Rodeos
Schedule a meeting with the fair board or rodeo organization
Before the meeting organize your arguments and people
Have kids help present
Present your idea – have a draft policy ready
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Earned Media
Free Media coverage
Valuable!
News stories
Editorials
Letters to the Editor
Public Service Announcements
Web sites
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Working With the Media
Reporters are looking for stories
You are helping them
Send them information with news value
“Good News” is often appealing
Being informed, friendly and concise is key
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When Reporters Call You
Return calls quickly
Find out their deadline
Find out what info. they need and call them back Take a few minutes to gather your
thoughts
OK to say “I don’t know”
Don’t try to wing it
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Letters to the Editor
Can be written by anyone
This is the place for opinion
Organize different people to send letters
Give them the topic and a few points to stress
Could organize a campaign to send a different letter weekly
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Key Points
Policies make a difference
Youth can have a big influence
Fairs & Rodeos – start with a tobacco-free day
Media can help spread the word and increase public support
Media need you
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Resources
TUPP staff
[email protected], 785-296-1118
www.kstask.org
www.nctobaccofreeschools.com
www.bucktobacco.org
www.throughwithchew.com
www.tobaccofreekids.org