Police and Mediaاإلعالم ووسائل الشرطة

1اليوم Day 1

Introductionالمقدمة

TrainerName

• Respect one another• Allow others to talk• Mobile Phones• Timekeeping • If you want to know about something we are

not covering – Ask!• Engaged and interactive

Rules

Students will develop and practice the skills to carry out a request for information, prepare for an

interview on a policing operation and engage the media to support them gain public support.

Course Aims

By the end of the course you will be able to:

• Describe the various ways in which the police and media interact

• Set out a media plan to support an investigation or operation• Create core messages and supporting information for use in an

interview• Risk assess interactions with the press• Prepare for an interview with the press• Make an appeal for information• Be interviewed on an issue of police procedure/practice • Describe the Abu Dhabi Police policy on working with the

media

Course Objectives

• Play a major part in the relationship between the police and the public.

• The way most people learn about the police and about policing; and

• They are a key route to gain information and intelligence.

The Media

Consider 6 case studies in which they will explore:

• Abu Dhabi Police approach to media relations.• A simple request for information after a road

traffic accident.• The experience in the United Kingdom where

boundaries are not maintained and how to ensure this does not happen in Abu Dhabi.

• A more complex request for information following a series incident.

• An interview on an issue of concern to the public.• Preparing a press and media strategy.

The Course

Introductionsمقدمات

• Introduce yourself to others on your table:– Where are you from (Department and Region)– What do you want to get from the course

مجموعتك :• ألفراد نفسك عن عرف) المنطقة - ) و اإلدارة عملك مكان

الدورة - هذه من تعلمه إلى تطمح الذي ما

• As a group choose the 3 main reasons you are on this courseبهذه • المشاركة على شجعتك رئيسية أسباب ثالث مجموعتك أفراد مع حدد

الدورة

• One person to present back on the members of your table and what you want to get form the course.

الدورة • خالل بتعلمه يرغبون ما و المجموعة أعضاء بتقديم واحد شخص يقوم أن

Learning Styleالتعلمي األسلوب

Workbook المتدرب كراسTo support learning the workbook is your record of the course and is for you to make notes and record exercises for later reference.It covers:

ولكتابة الدورة أثناء تعلمته ما يدعم سجل عن عبارة العملي الكتابويتناول للمستقبل وكمرجع : المالحظات

• Personal Learning Objectives• Daily Learning Logs• Engagement plan• Action Plan

الشخصية • التعلمية األهدافاليومي • التعلم سجلالمشاركة • خطةالعمل • خطة

Introductions and Expectationsوتوقعات مقدمات

Personal Learning Objectives: الشخصية التعلم أهداف

• I am here because: ألجل الدورة هذه في أنا

• I need to gain the following skills and information:

التالية  : والمعلومات المهارات إلكتساب أحتاج

• My learning objectives are: هي التعلمية : أهدافي

“The media is one of the most important and influential tools we have to ensure that our whole community is aware of the part we all must play in achieving our aims. In an open and modern society such as in the UAE, it is an even more effective means of conveying a positive message”

Dealings with the Media

Group Work

In your groups discuss occasions that you have had to deal with the media, encountered them in something you dealt with or aware of something involving the media:

• What was the situation

• What were the good points regarding the Media?

• What were the bad points regarding the Media?

العالقات و أبوظبي شرطةاإلعالمية

ABU DHABI POLICE AND MEDIA RELATIONS

Case Study 1حالة 1دراسة

To actively contribute to enhancing public security awareness and reducing crime rates through an effective

media messaging

Media Goal

To attain our goals we follow a media and promotional policy that gains our community’s trust and identifies and tackles areas of mutual concern through targeted channels. This ensures we engage with all sectors of the community to guarantee our messaging is accepted and welcomed.

To achieve this we give examples of key campaigns and methods below:

Media policy

Keeping up to date with the younger generation and an understanding of their interests and hobbies with attractive and modern promotional and media methods.

For example the launch of ‘Falcon Bike’ which, bearing the Abu Dhabi Police logo, has been a major attraction at a number of major events and allowed us to engage with a key sector of the community.

Media policy

Participation and engagement in high profile local and international events, creating an innovative, interactive and entertaining environment for the public to clearly disseminate our awareness messages.

The launch of the F999 ahead of the Abu Dhabi Formula One Grand Prix had a huge local and international impact across traditional and new media.

It allowed us to convey the road safety message.

Media policy

Releasing awareness messages in an indirect but entertaining way.

For example, out TV campaign to coincide with the FIFA Club World Cup. “Abu Dhabi Police… One Team… One Goal… Your Safety” Used a football theme to reflect the occasion and delivered a message to the public that we work as an integral part of these events to ensure the safety of our society.

Media policy

Press and Policeالشرطة و الصحافة

What do the Police and Press gain in publishing details of incidents, details of crime, positive

messages and promotional campaigns?

Press and Policeالشرطة و الصحافة

Police

• Witness Appeals• Crime Prevention Messages• Public safety Messages• Managing large events• Major incidents• Explain actions/decisions

الشرطةالشهود • مناشدةالجريمة • منع رسائلالعام • األمن رسائلالكبيرة • األحداث إدارةالرئيسية • الحوداثالقرارات / • اإلجراءات شرح

Press

• Good Stories• Public Interest• Make money• Hold state to account• Question approaches

الصحافةالجيدة • القصصالعامة • المصلحةالمال • جمعالدولة • مساءلةالسؤال • مناهج

When it goes well

• Assists catch offenders• Reduces Crime • Builds confidence• Sells papers/press

جيد بشكل تسيراألمور عندماالقبضعلى • إلقاء في تساعد

المتهمينالجرائم • من الحدالثقة • بناءالصحافة • ترويج

When it goes wrong

• Undermines Police• Increases tensions• Destroys confidence• Sells papers/press

بشكل تسيراألمور عندماخاطئ

الشرطة • تضعفالتوتر • حدة تزيدالثقة • تدمرالصحافة • ترويج

Press and Policeالشرطة و الصحافة

اإلعالمية العالقات و أبوظبي شرطةAbu Dhabi police and Media Relations

إمارة • في الصحافة و اإلعالم لسياسة األساسية العناصر هي ماأبوظبي؟

•“ ؟ ” اإلعالم بالمصطلح نقصد ماذا

•" ؟ " الصحافة بأنه تعريفه يمكنك الذي من• What are the key elements of Abu Dhabi Police press/media policy

• What do you mean by the term ‘the media’?

• Who would you define as being ‘the press’?

Media ( )communication ,tools used to store and deliver information or data:

اإلعالنية • اإلعالم ، وسائل ،المحتوى المختلفة اإلعالم وسائل ،. لإلعالن والتنسيب الشراء

• Advertising media, various media, content, buying and placement for advertising

اإلعالمي، • البث شبكات وسائل عبر تسليمها يتم التي اإلتصاالتبالجماهير اإللكترونية اإلتصال

• Broadcast media, communications delivered over mass electronic communication networks

( اإلتصال ( تقديم اإلعالم و لتخزين تستخدم أدوات ،: البيانات أو المعلومات

الرقمية • اإلعالم وتلقي وسائل ونقل لتخزين المستخدمة اإللكترونية اإلعالم وسائل ،الرقمية المعلومات

• Digital media, electronic media used to store, transmit, and receive digitized information

اإلخبارية • اإلعالم .وسائل باإلخبار التواصل على تركز التي اإلعالم وسائل ،• News media, mass media focused on communicating news

المطبوعة • اإلعالم أواإلستبيانات وسائل الورق عبر المقدمة اإلتصاالت ،• Print media, communications delivered via paper or canvas

المنشورة • اإلعالم للجمهور وسائل متاحة إعالم وسيلة أي ،• Published media, any media made available to the public

اإلجتماعية • اإلعالم التفاعل وسائل خالل من نشرها يتم التي اإلعالم وسائل ،اإلجتماعي

• Social media, media disseminated through social interaction

“ االنجليزي ” كامبريدج قاموس حسب الصحافة تعريفThe Cambridge English Dictionary defines ‘The Press’ as

أو • األخبار، تبث التي واإلذاعية التلفزيونية األجزاء وتلك والمجالت، الصحفلديهم يعملون الذين والمصورين الصحفيين

• newspapers and magazines, and those parts of television and radio which broadcast news, or reporters and photographers who work for them

الصحافة – في عنها اإلبالغ تم التي الحادثة– The incident has been widely reported in the press.

الوطنية / – المحلية الصحافة– the local/national press

– ( إلىحضور (= والمصورين الصحفيين الصحافة الخيرية الجمعية دعتالمستقبلية . خطتها عرضمن

– The charity invited the press (= reporters and photographers) to a presentation of its plans for the future.

واآلراء (= – األخبار نشر الصحففي حق الصحافة حرية على المحافظة يجب.( الحكومة سيطرة دون من

– The freedom of the press (= the right of newspapers to publish news and opinions without being controlled by the government) must be upheld.

اإلعالمية العالقات و أبوظبي شرطةAbu Dhabi Police and Media relations

Reporting on the Course

Course presentation for Thursday

الدورة تقييم

Exercise

Write a news report on what you have learnt from this week. Consider your staff as being the public for this point of view and the Abu Dhabi Police media streams as being the way you will pass your message.

تمرين

عن إخباري تقرير إكتبهذا خالل تعلمته ما

اإلسبوع.هم موظفيك إعتبر

األمني اإلعالم و الناسهو ظبي أبو لشرطة

ستوصل التي الطريقةلهؤالء رسالتك بها

الناس.

Reporting on the Course

Analysis Phase• What would be of interest to:• Police -- Media -- PublicPlanning Phase• How would you describe

what you have done– What are your key messages– What is your call to action

Delivery• What media would you use?• Who would present?

الدورة تقييم

التحليل مرحلة•: تهم قد التي األشياء هي ماالناس – - • اإلعالم الشرطة

التخطيط مرحلةعملته • ما تصف كيف

الرئيسية – رسائلك هي ماستقوم – التي اإلجراءات هي ما

بإتخاذها

التقديمالتي • اإلعالم وسائل هي ما

ستستخدمها؟التقديمي؟ • بالعرض سيقوم من

اليوم 1مراجعةReview Day 1

1اليوم •الدورة - توقعاتاإلعالمية – - العالقات و الشرطة حالة دراسة

2اليوم -حادثة - - وقوع بعد معلومات طلب حالة دراسةالصباح - أخبار مراجعة

• Day 1– Course Expectations– Case Study – Police and Media Relations

• Day 2– Case Study – Requesting information after an incident– Review the morning news