Polaroid successes and failures
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Transcript of Polaroid successes and failures
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Polaroid Corporation is an American-based
international consumer electronics and eyewear
company, originally founded in 1937 by Edwin H.
Land. It is most famous for its instant film cameras,
which reached the market in 1948.
- was an American scientist and inventor
- invented Polaroid film
- has patent applications over 500
- established Polaroid Corporation in 1937
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- Polaroid made a deal with navy.
- By 1942 the wartime economy had tripled
Polaroid's size.
- Polaroid produced a number of other
products for the Armed Forces
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- About 1 million films
- Polaroid expanded to Japan
- The first color Polaroid film
came into stores in 1963.
- monopoly in the market
-21,000 employees
- sale increase by 20 % and
reached $500 million
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what is core competency?
Core competency defined as a unique ability that
a company acquires its founders or develops that
cannot be easily imitated.
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- innovative
- foresight
- creative
- social skills
-Motivation
-…
"An essential aspect of creativity is no
being afraid to fail"
Edwin LAND
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Gillettes’ Razor&Blades
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The system couldn’t renew itself. This led them
into bankruptcy.
Polaroid shares decreased from $60 to 28 cent
on the New York Stock Exchange
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Second bankruptcy (2008)
Polaroid achieved to shine even in the worst
period.It branded LCDs and plasma televisions
and portable DVD players appeared on the
market. So, their brand name survived.
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-The new holding corporation for Polaroid, PLR IP
Holdings in 2009.
-Completely, they adapted to digital age via Polaroid
PoGo™ and Polaroid Two.
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-Be quick !
- Focus on values, not products
- Stay creative
- new strategy, same business model
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