Pokémon GO & Marketing Part 2 of 4

POKÉMON GO & MARKETING:

Information of how Pokémon GO can help companies market their products & more.

Images from: Google Images

Table of Contents: Page Title: Page

Number:Marketing Tactics 61Pokémon GO Insights 72Marketers Response 79

Business & Pokémon GO: 84Examples of Use 85How can Businesses Profit?

95

Tips: 100Future: 108Work Cited: 113

Page Title: Page Number:

Pokémon GO Information: 3Pokémon GO Overview 4Player Information 12PokéStops & PokéGyms 20Lures 27

Statistics: 35Marketing on Pokémon GO: 45

Before Marketing 46Local Marketing & Pokémon GO

53

Device Downloads:

July 7th (One day after release):

It was installed on

more US Android

phones than tinder

July 8th (Two days after release):

It conquered 5.16% of all

Android devices in the

US

July 11th (Five days

after release):The app

became the most popular

game on Android &

Apple devices

Today:

10.81% of Android

devices have the app

Compiled by Author from: bloglovin.com & expandedramblings.com

Businesses Visited:

86%

47%

38%

26%

23%

Business Visited By Players:

Restaurants Coffee Shops or CafesGrocery Stores or Convenience Stores Bars or PubsClothing or Accessary Stores

Compiled by Author from: marketingprofs.com

68% play while running

errands or hanging out

Businesses Visited:

Compiled by Author from: marketingprofs.com & blog.marketing.rakuten.com

82% of players

have visited a business

while playing the

game

84% of the visitors are

women

$11.30 Amount spent by

players at businesses they visit

56% Visit local

businesses more than national chains

59% of players enter a

business that offers Pokémon discounts

59% of consumers

have favorable view of

business with

Pokémon promotion

s

Pokémon GO vs. Social Media:

Messenger

Instagram

WhatsApp

Snapchat

Pokemon GO

Pandora Radio

Twitter

Netflix

0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

22.10%

13.10%

10.00%

8.30%

5.90%

5.70%

4.10%

3.60%

Daily Active Users:

Compiled by Author from: similarweb.com

Pokémon GO vs. Social Media:

Pokemon GO Facebook Snapchat Twitter Instagram Slither.io

33

22

18 1715

10

Time Spent on the Game Compared to Other Apps:

Compiled by Author from: bloglovin.com & sensortower.com

What to do Before Marketing:

See if business is near a stop

or gymCheck mapDownload

game

Figure out if you’re Located at a PokéStop, PokéGym or Neither:

Compiled by Author from: visual.ly


Located at a

PokéStop:

Drop a lure after buying it

& get customers to come back

Its an affordable way

to get consumers



Near or at a PokéGy

m:

No lures are allowed at the gym

It’s time to get creative with offline marketing

Your location is high-traffic hotspot for app users competing for

Gym dominance



Near or at a PokéGy

m:

Do Giveaways- Order rewards with your logo on them to hand out to top

winners

Get Involved- keep score of which team or player is in control of your gym &

offer discounts to member of the team

Use Social Media- take screenshots of the game

& post them to social media platforms that

you’re active on



Near a

PokéStop:

Drop lures at PokéStop near your business

The best ones may not always be the closest one

Choose the stop that will require players to walk past

your business from the main road

Create a physical marketing campaign around your new

foot traffic



Near a

PokéStop:

Option 1- Flyers or business cards

Option 2- Banners

Option 3- Custom offers for those who are playing


Local Marketing:

It’s already a revenue

generator and economic gold

mine:

Niantic gets itThe game enjoys a strong base of engaged users

Compiled by Author from: marketingland.com

Local Marketing:


generator and economic gold

mine:

Players are creating revenue

through in-app purchases

through PokéCoins

The app could earn a run

rate of more than $1 billion annually from

in-app purchases

Pokémon GO can generate

even more revenue through

advertising making it a rare game that can generate

revenue from in-app

purchases as well as ads


Local Marketing:


generator and

economic gold mine:

Strategic partnerships

with businesses

could Niantic earn more revenue

They can charge

business to become branded

locations, as long as it

isn’t intrusive the

advertising potential is

strong

Sponsored locations are also coming

soon to Pokémon GO


Local Marketing:

Niantic gets it:

The creator of Niantic was involved in

the development

of Google Earth & Maps so they know

about locations, user bases, gaming

& branding

Before Pokémon GO came along, Niantic had cultivated a user base by developing a game called

Ingress which also relied on

players exploring physical

locations

Niantic relied on its users to crowdsource

gaming locations that

eventually became

PokéStops and Gyms


Local Marketing:

Niantic gets it:

By having relationships

with store locations,

Niantic may become a

data amplifier, or

publisher/distributor of brands’

location data

Niantic has harnessed

its strong knowledge of

users & location-based technologies

to build Pokémon GO

The company operates with

an entrepreneur’

s mindset because its developer is

one


Work Cited:• "65 Amazing Pokemon Go Statistics." DMR. N.p., 2016. Web. 16 Sept. 2016.

<http://expandedramblings.com/index.php/pokemon-go-statistics/>.• Bhat , Aditya. "'Pokemon Go:' Full List of Countries Where the Game Has Been Released and

Regions Yet to Receive It." International Business Times, India Edition. 06 Aug. 2016. Web. 16 Sept. 2016.<http://www.ibtimes.co.in/pokemon-go-full-list-countries-where-game-has-been-released-regions-yet-receive-it-689139>.

• "How Businesses Are Using Pokémon Go for Marketing." PLEXKITS. N.p., n.d. Web. 16 Sept. 2016.<http://plexkits.com/how-businesses-are-using-pokemon-go-for-marketing/>.

• "How Does Pokémon GO Compare to Other Apps?" Similarweb Blog Pokmon GO Compared to Other Popular Apps Comments. N.p., 2016. Web. 16 Sept. 2016.<https://www.similarweb.com/blog/pokemon-go-compared>.

• "How Pokémon Go Is Disrupting Marketing as We Know It." AMA. N.p., n.d. Web. 16 Sept. 2016. <https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/pokemon-go-disrupting-marketing.aspx>.

• "How Pokémon Go Will Level up Local Advertising." Marketing Land. N.p., 2016. Web. 16 Sept. 2016. <http://marketingland.com/pokemon-go-will-level-local-advertising-184373>.

• "How to Incorporate Pokémon Go Into Your Local Marketing Strategy." Tech.co. N.p., 2016. Web. 16 Sept. 2016. <http://tech.co/incorporate-pokemon-go-local-marketing-strategy-2016-07>.

• “How Your Business Can Profit from Pokémon Go - Hatch." Hatch. N.p., 2016. Web. 16 Sept. 2016. <http://startwithhatch.com/pokemongo/>.

Work Cited:• James, Daniel. "How Businesses Are Using Pokemon Go for Marketing."Blo.marketing.rakuten. N.p.,

n.d. Web. 16 Sept. 2016. <http://blog.marketing.rakuten.com/affiliate/how-businesses-are-using-brilliant-marketing-with-pokemon-go>.

• "Mobile Users Are Spending More Time in Pokémon GO Than Facebook." Sensor Tower. N.p., 12 July 2016. Web. 16 Sept. 2016. <https://sensortower.com/blog/pokemon-go-usage-data>.

• Nanji, Ayaz. "How Pokémon Go Players Engage With Businesses."MarketingProfs. N.p., 18 Aug. 2016. Web. 16 Sept. 2016. <http://www.marketingprofs.com/charts/2016/30485/how-pokemon-go-players-engage-with-businesses-infographic>.

• "Pokemon Go Marketing in 3 Easy Steps." Visually. N.p., n.d. Web. 16 Sept. 2016. <http://visual.ly/pokemon-go-marketing-3-easy-steps>.

• "Pokemon Go Stats." Bloglovin' N.p., 03 July 2016. Web. 16 Sept. 2016.<https://www.bloglovin.com/blogs/chrisbrogancom-321463/pokemon-go-stats-5044818443?email_button=true>.

• Schwartz, Gregg. "3 Major Marketing Insights From Pokemon Go." Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279404>.

• Templeman, Mike. "21 Pokemon Go Marketing Tactics You Have to Try."Entrepreneur. N.p., n.d. Web. 16 Sept. 2016. <https://www.entrepreneur.com/article/279736>.

• Vultaggio, Maria. "What Can You Get At PokeStops? How To Obtain Incubators, Incense, Lure Modules And More In 'Pokemon Go'" International Business Times. N.p., 2016. Web. 16 Sept. 2016.<http://www.ibtimes.com/what-can-you-get-pokestops-how-obtain-incubators-incense-lure-modules-more-pokemon-go-2392378>.

*Some information came directly from the Pokémon GO App*

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Pokémon GO & Marketing Part 2 of 4

Marketing

Transcript of Pokémon GO & Marketing Part 2 of 4