Pokemon go
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Transcript of Pokemon go
![Page 1: Pokemon go](https://reader037.fdocuments.net/reader037/viewer/2022083118/5877a7ed1a28ab826e8b6609/html5/thumbnails/1.jpg)
AGNES MIRIAM. I
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Pokemon Go• Manufacturer : Nintendo• Developer : Niantic• Launched: July 5th,2016• Augmented reality smart
phone game• Uses location via GPS and
time from mobile• Poke Stop – in app
purchases• Poke Gym – Battlefield
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Commercial Response• Generating a revenue of $1.6 million everyday.• Market Value of Nintendo - $7.5 billion by 8th July, 2016.• Pokestops, Pokegyms – pre determined by Niantic – submit
request to sponsor locations.• Marketing tool for small businesses.• Coffee shops – special dishes – discounts to players.• To increase the “Foot Traffic” in slow period of the day.• Purchase the “”Lure Module” – meant to bring pokemon to a
specific place.• Can be activated for half an hour.• Threat to companies like Foursquare, Living Social etc. – online
marketing for small businesses for the past few years.
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Lure Module
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Future of Pokemon Go• Technical Issues:• Drains battery super fast.• Server crashes frequently.• No proper directions or
guidelines.• Technical glitches appear often.• Increased accidents and crimes;
public nuisance.
• Not just a game, has fantastic marketing and revenue opportunities.
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THANK YOU !!