PointRoll’s FatBoy Banner Ads

Overview:Features

Benefits

Examples

Worth Considering?

Display ad format beyond the standard 480x800

Expands instantly when user mouses over it, exposing additional panels around the original ad area (depending on placement & size)

Instantly disappears once mouse leaves ad area, permitting the viewer to continue viewing the original website

Panels can contain text, images, applets, HTML, Flash, dynamic information & streaming audio and video, polling, gaming, instant email, & data collection

User initiated and non-intrusive (happens on command from POV of consumer)

User isn’t re-directed, but rather exposed to a page-based mini-site

Lets viewers check out different aspects of a product such as viewing a trailer, photos, or showtimes for a movie without leaving the page they’re on

Features

BenefitsAdvertisers can promote brand awareness, generate leads and capture data

Access to PointRoll AdTracker, which displays advanced data metrics & effectiveness of all elements of ad unit

Quick and easy to build, hassel free with PointRoll AdPortal

Easy to manage & maintain

Recognized as a Standard Ad Unit on the 3 largest Internet portals: AOL, MSN, and Yahoo! at no additional charge

No templates to limit creativity

Compatible with any ad unit size

Instantaneous- the user does not have to wait for the message

Effectively enhances the user experience

Brands Utilizing FatBoy

Successful FatBoy Banner Campaigns

Universal Home Video & DVD

Put trailers or FatBoys continually as part of their online initiatives

Fuji Photo Film Co.

Revenue more than quadrupled in 2002 after utilizing FatBoy banners

Black by Infiniti

Cine-screen expanded from a flash banner

Enticed viewers to enter a very rich & evocative brand content experience

Resulted in exceeding client’s Click-Through goal several times over

Add-a-Line by Alltel

Combined the creative & media plans with PointRoll technology

Achieved metrics beyond their expectations

FatBoy Banner Examples

Is this the direction we should be going with our banner ads?Not particularly useful for CPC vehicles like keyword ads

Useful for ads that:

• feature interactive elements like polls, games, & instant emails

• have additional info, photos, music, or video they want to add in once they have the viewer’s interest

And therefore...good idea for any clients who want to add more interaction to the regular banners they’re running