Importance of Social MediaIN THE PROMOTION OF MUSICIANS AND BANDS

Social Media

In the present almost everybody uses social media.

This creates an easily accessible world wide audience from just a simple advert on a few websites. Such as Facebook, Twitter and Google+.

In Facebook you are able to follow, like and subscribe to bands and musicians pages:

Also in Twitter you can follow individual band members and artists:

Why is Social Media so important then?

It is important because for a band like Nero to tweet, it costs nothing; and when they tweet, as seen in the previous slide, more than 400,000 people will see there tweet instantly. So social media is a marketing heaven for musicians, band members and corporations, because it is free, instant advertisement.

Importance of a WebsiteIN THE PROMOTION OF MUSICIANS AND BANDS

Websites

Websites for musicians and bands can be important because it is a virtual ‘home’ of what happens to/with the band and what they are doing.

On a website a band or musician can also sell related merchandise and ‘exclusive’ albums.

Also, a website can be made with little money needed and if there is enough ‘traffic’ going onto and through the website this could lead to more money income for the band/musician.

Well planned and laid out websites are best

All examples of very good, easy-to-use, websites are generally fairly simple:

Digipak – Why Bother?

Digipak - ”A type of packaging for CD’s or DVD’s, typically

made from cardboard with an internal plastic holder for one or more discs.”

The digipak for any band or musician is the most important tool for presenting your new album to the public without them having to hear it. ~ It goes against the saying “Never judge a book by

its cover”

How Youtube and TV ads effectTHE PROMOTION OF MUSICIANS AND BANDS

TV adverts

Having promotional adverts on TV can be very costly; however the benefits of TV advertising are substantial.

A musician or band can have clips of their music video in the ad to show the viewer a visual and moving example of there music.

As well as showing the viewer the video and digipack TV ads allow the band or musician to play preview length sound clips to the viewer too. Allowing them to hear and see the best bits of a new album.

Youtube ads and Youtube’s effectIN THE PROMOTION OF MUSICIANS AND BANDS

Youtube in General

Youtube is a huge database of videos where anyone can sign up and upload.

It is a free service and therefore provides musicians, bands and corporations a free way to advertise to possibly millions ofpeople.

YouTube has almost the same aspect of Twitter. By having‘subscribers’ when a video isposted by (for example) Nero,121,323 people will be notified thatNero have uploaded a new video.

YouTube Adverts

YouTube also has the capable ability touse ads on its own videos.

This also has the same effect as TV ads

Although YouTube ads cost less and havea possibility of reaching a wider and larger audience than a TV advert.