THE PSYCHODYNAMICS OF FIRST GENERATION ARAB-AMERICAN MUSLIM WOMEN
Poetics to Psychodynamics: the Zig-Zag Flight Path of the Entrepreneurial Phoenix
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Transcript of Poetics to Psychodynamics: the Zig-Zag Flight Path of the Entrepreneurial Phoenix
Poetics, Pivots, Pirouettes & Psychodynamics
“The Zig-Zag and inexact Flight Path of the Phoenix – if it can rise from the ashes!”
Moin RahmanPrincipal Scientist
HVHF Sciences, LLC
1© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Blowing the Trumpet
2© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Moin Rahman
B.S. Mechanical Engineering, PSG Tech, Coimbatore, India
M.S. Human Factors Science & Cognitive Engineering
State University of New York at Buffalo
Over 25 years experience in industry
12-years at Motorola Solutions (Government, Enterprise & Mobile Sector)
Principal Human Factors – Industrial Design
> Lead human factors research and design on all mobile
Critical radio communication products and computing
technologies
2011 – Present: HVHF Sciences, Coral Springs, FL
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More at:
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Blowing the (one’s own) Trumpet
4
Fails!!!© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Moin Rahman
B.S. Mechanical Engineering, PSG Tech, Coimbatore, India
M.S. Human Factors Science & Cognitive Engineering
State University of New York at Buffalo
Over 25 years experience in industry
12-years at Motorola Solutions (Government, Enterprise & Mobile Sector)
Principal Human Factors – Industrial Design
> Lead human factors research and design on all mobile
Critical radio communication products and computing
technologies
2011 – Present: HVHF Sciences, Coral Springs, FL
5
More at:
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
HVHF Sciences’ DOB: 06/01/2011
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http://hvhfsciences.com/
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Human Interactions Design with CriticalTechnologies
7© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Research & Design
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Field Research(Cognitive Ethnography)
Usability TestingPrototypes; Shipping Products;
Competitive Benchmarking
Ergonomics & User-
interface Design Human-
Systems Integration
Human-engineering of technology
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Cognitive Ethnography
Design Ideation INNOVATION
Concept Development
Proof of concept
Alpha/beta prototypes
Product released
Heuristic Evaluation
Cognitive Walkthroughs
Usability Testing
LARPing (live action role playing)
Product/Systems Design Map
Where can I take you?
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ok!
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Poetics
Pivots
Pirouettes
Psychodynamics
Poetics to Psychodynamics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
12© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Sweet Spotting
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The term "poetics" comes from
the Greek ποιητικός poietikos "pertaining to poetry,"
literally "creative, productive," from
ποιητός poietos"made," verbal adjective of
ποιεῖν poiein "to make.”
- wiki
Poetics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Critical Communications
Aviation
Automotive
Enterprise Computing
Healthcare
The Poetics of HVHF
(by vertical markets)
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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The term "poetics" comes from
the Greek ποιητικός poietikos "pertaining to poetry,"
literally "creative, productive," from
ποιητός poietos"made," verbal adjective of
ποιεῖν poiein "to make.
- wiki
Poetics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Prospecting Target Customer
Poetics
Not a Job Interview
Uniqueness
Innovation
Differentiators
Market Share
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Pivots
Adapt & Improvise
Nano-pivots
Micro-Pivots
Macro-Pivots
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
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Pirouettes
Opening
Middle
Closing…..(winning the customer)
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
No plan survives first contact
“…an act of spinning on one foot, typically with
the raised foot touching the knee of the
supporting leg.”
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Poetics + Pivots + Pirouettes
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Source: Prof. Saras Sarasvathy
http://www.effectuation.org/sites/default/files/
documents/what-makes-entrepreneurs-
entrepreneurial-sarasvathy.pdf
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Psychodynamics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015
Surviving “A”
head above the water
“…the interrelation of the unconscious and
conscious mental and emotional forces
that determine personality and motivation.”
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015 21
Psychodynamics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015 22
Psychodynamics
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015 23
Psychodynamics
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Poetics + Pivots + Pirouettes + P-dynamics
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Poetics + Pivots + Pirouettes + P-dynamics
PsychodynamicsPoeticsPiro’tes
Pivots
Sustainability & Growth
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Paul Jarvis: https://pjrvs.com/
Entrepreneur Post: http://www.entrepreneurpost.com/
Society for Effectual Action
http://www.effectuation.org/sites/default/files/document
s/effectuation-3-pager.pdf
The Entrepreneur’s Library (EL):
http://www.theelpodcast.com/
Further Browsing & Reading….
© HVHF SCIENCES LLC, ALL RIGHTS RESERVED 2015