Pob3 one pager
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Transcript of Pob3 one pager
T H E D E S T I N A T I O N O F C H O I C E
The Power of Big 3 is a new study from JCDecaux which analyses the effect of adding
premium large format sites to small format campaigns. In summary this research
shows:
• Mall Digital 6s more than double spontaneous brand
awareness and furthermore increase spontaneous ad
awareness by a further 61%
• The cumulative effect of Mall Digital 6s also help drive
positive perceptions of brand statements, such as
‘renowned’, ‘fashionable’ and ‘desirable’, whilst the
frequency continues to help build increasing levels of trust
• Mall Digital 6’s amplify levels of recommendation, consideration and purchase
intent by almost 50%
• When adding M-Vision to the media mix, this creates extra standout and increases
advertising attribution to the mall environment by a further 38%
• It also helps promote the notion of premium with a further increase seen in
consideration and recommendation for the test brand
Please contact [email protected] for more information