Seminar: Answering a research brief

Topic Number:6

Principles of Business: Stage 2 Marketing

Overview

In this seminar you have the opportunity to respond to a realinsight brief that was developed by a client. You will be given theopportunity to ask questions to your client on the brief to clarifyany points. Thereafter, you will be given time during the seminarfor investigation and to develop answers to each section.

You will be expected to come up with a coherent plan includingkey research output hypothesis and how you will go aboutconducting the research.

Your final task will be to present a fully comprehensive answeredbrief to your client for further consideration and sign-off. They willbe given the opportunity to ask questions and decide whetherthey would like to give you the piece of work.

3

• Be able to respond to a research brief

• Develop a strategic understanding of the key research issues of a client and develop a plan to overcome them

• Be able to recommend key research methods that will answer a specific brief

• Develop a key research hypothesis that will help to communicate potential outcomes of the research to a client

Learning outcomes of this seminar

Agenda for this seminar

Opportunity to clarify any issues with the brief

Provide recommendations on how the brief will be answered usingappropriate research methods

Get feedback from client on whether they will give you the job

Investigate the key aspects of the brief

Clarify any aspect of the

brief with your client

Discuss

Investigate the key

aspects of the brief

Discuss

Provide

recommendations on

how the brief will be

answered using

appropriate research

methods

Discuss

Get feedback from

client on whether they

will give you the job

Discuss

End of Seminar

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