Seminar: Putting Marketing at the Heart of an Organisation

Topic Number:1

Principles of Business: Stage 2 Marketing

Overview

In this first lecture, you are put in the driving seat to help anorganisation of your choosing with their marketing strategy. TheCEO has hired you to help the company better understand anumber of key things relating to marketing. He has asked you toarticulate the following:

• Present an overview of the company and strategy

• The role the organisation in the wider society

• Explain how the organisation can become more marketoriented and develop products that meet consumers needs

He would like you to put together a 10 min presentation that youwill deliver to the board of directors of the company.

3

• Define the role of marketing within society

• Describe how they go about using each of the components of the marketing mix

• Highlight what you believe to be there planning process

• Be able to make recommendations on how the organisation can be more appealing to their target audience

Learning outcomes of this seminar

Agenda for this seminar

Describe the role of the organisation in society

Explain how the organisation can become more market oriented anddevelop products that meet consumers needs

Present an overview of the company, strategy and external operatingenvironment

Structure for the session

You will have 15 minutes to discuss each

question

We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area

Feel free to ask questions but please do not have separate conversations ‘we are all in this together’!

Present an overview of

the company, strategy

and external operating

environment

The role the

organisation plays in

wider society

Explain how the

organisation can

become more market

oriented and develop

products that meet

consumers needs

Appendix – Sources for illustrations

Slide 9&10:www.metricstream.com

Slide 12:www.onlineleadsinc.com

Slide 13, 16, 17:www.emeraldinsight.com

Slide 12:www.grameenbank.com & www.wikipedia.org

Slide 21 and 22:www.strategic-planet.com

End of Seminar

Note: This recording is for your personal use only and not for further distribution or wider review.

© Pearson College 2013