Pob Ssi Business Plan2

8/11/2019 Pob Ssi Business Plan2

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BUSINESS PLAN

[Type the document subtitle]

STUDENT NAME , ENROLLMENT (SPECIALIZAION)

Date

Authored by: Student Name


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INTRODUCTION

My business plan is to start ISHAN Foods Pvt Ltd. This firm is going to start its operation in a limited

geographical area in Bihar. The companys growth polices is to fulfill the customer need with quality

product to grow. As an SSI Company we focused on FMCG sector with our unique tasty fruit based

products. WellManufacture and market traditional and seasonal Fruit Juice. We specialized in the

production of litchijuice, pickle andhoney.

IFPL focuses on mobilizing and organizing informal and fragmented fruit sector(resource Fruit

growers, Fruit vendors, and farm laborers) of Bihar. The goal of the foundation is to create

opportunities of gainful and dignified self-employment for the families dependent on agriculture

sector, especially disadvantaged sections (Farmers, farm laborers, agriculture produce vendors and

many others), ensuring sustainable livelihood, enriched environment, improved quality of life and

good human values with the help of our management skill.

Well purchase fresh fruits from Bihar direct from farmers and from good vendors, Manufacture

juice, package all products in different sized packets and then distribute to retailers and distributor.

MISSION

Increasing income and generating employment at the grass root level.

Serve people by providing quality drink

SOLOGAN

Fresh Khao Fresh Pio Fresh Raho

Eat Fresh

Drink Fresh

Feel Fresh

VISION

Our vision is to capture Bihar market by providing quality drink at low price in order to keep people

healthy and fit.


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GOAL

The goal of the company is to create opportunities of gainful and dignified employment for the

families dependent on agriculture sector, especially disadvantaged sections (Farmers, farm laborers,

agriculture produce vendors and many others), ensuring sustainable livelihood, enriched

environment, improved quality of life and good human values with IFPL power

Professionalizing the informal trade channel of fresh vegetables and creating gainful, dignified self-

employment for the families dependent on agriculture sector.

OBJECTIVE

Maintain in positive, strong growth annually.

Decrease the customer dissatisfaction simultaneously.

A double to triple growth for the first five year.

Maintain a significant research and development budget to enhance future product development.

Increase profitability

Provide quality, fresh and hygienic fruit & vegetable juice at a reasonable price to the customers

Provide broad range of social security and financial services to vendors and growers

COMPANY HIGHLIGHT

The firm is going to start the operation to fulfill the need of the market segment where litchi product

does not reach easily. There is some product of litchi already existing in the market but the fact is

that the competition is not so stiff in this segment. Another fact is that the products which already

exist in the market have a high rate.

The future of industry is very bright as everyone expecting from the trend prevailing in the market.

The demand of this type of soft drink fruit is arising as compared to the other drink available in the

market. One weakness which we have is that we are new entrant in the industry as well we do not

have such financial resources as the other competitors have. The advantage which we have over the

competitor is that we are belonging to same geographical area where the place k known for the

production of litchi.no matter that the financial resources are few but the extensive marketing

strategy can be lunched because of the small geographical area.


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Production plan

Processing

Our specifications also require that our sellers handle the fruit with care so that it arrives at the plant

as fresh as possible and undamaged. Based on seasonal quality, IFPL Juice gets its fruit from stock

keepers and with great care, we blend the juice to ensure the product is the best . In this way, we

never use concentrate, sugar or heat treated juices to meet the expectations of today's health

conscious customer.

Stages of production of juice

1.

reception

2. crushing

3. maceration

4. alkalinisation

5.

filtration

6. acidification

Competition

Competition is forming its own market with the unique concept of providing energy drink with fruit

flavor and original vitamin without the effect of any harmful chemical.

There are several other competitors who are providing juice, pickle and honey but we are specially

focusing on litchi drink with original fruit content with low caffeine margin.

Marketing strategies

Packaging

Designing and packaging should be attractive and perfect because they gear the product and

advertisement.

Place

We focus on the cities of Bihar including small shops of rural areas.

Main supplier

Different supplier in beverage sector in Bihar.


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Marketing distribution channel

We used indirect marketing distribution channel in which only retailer are involved. Retailer buys the

product and sells the product directly to the final consumer for their personal and non-business.

Some of the major retailers are:

super market

departmental store

food and beverage store

convenience store

Price

As we provide high quality and fashionable product at a lower price, it allows to position ourselves as

one of the best quality.

Purchase price retailer of 1 can is RS.20 onwards.

Promotion

We will promote our product by using different communication channel.

Communication channel

t.v.campagin

local newspaper

ads

Target market:

teenagers

adults

also late 50s

Marketing research

A $4.4 billion market in decline

Sales of fruit-flavored juice drinks declined 9% between 2001 and 2006. In constant 2006 prices (i.e.

removing the effects of inflation) this represents a fall of 20%. Channels included are supermarkets,

drugstores, convenience stores, and mass merchandisers excluding Wal-Mart. However, Mintel

estimates Wal-Mart sales at 12-15% of the market, which places the total market size at $5.0-5.2


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billion. A number of factors are blamed for the decline: the obesity epidemic, both among children

and among adults, has led consumers to seek less calorie-dense alternatives such as bottled water.

The boredom factor has led other consumers, especially teens and young adults, to try new

beverage types such as energy drinks and sports drinks, and they are not anxious to return to fruit-

flavored juice drinks.

Convenience has led to some declines, especially in products that need to be mixed with water. Aswell, a growing interest in natural and organic products has led to declines in fruit-flavored drinks

that contain artificial colors and flavorings.

Children and teens are a prime market

Many of the fruit-flavored juice drinks on the market are aimed at children and teens. The products

are not only given enticing flavors, but wild colors as well, in an effort to encourage youngsters to

enjoy them. Logos and licensed characters that loom large in the kids cartoon pantheon are also

promoted by such brands as Kool-Aid and Hi-C.

Health and wellness issues plague industry

Obesity is the major health issue that affects the fruit-flavored juice drink market, especially

childhood obesity, which remains at epidemic proportions among the U.S. population. By voluntarily

curtailing their advertising of certain products to children, Kraft Foods has won the good will of

parents, but our company will have to formulate its products for kids (less sugar and fewer artificial

ingredients) to win the purchasing power of the parents as well.

Adults

More than 30% of Indian adults aged 20 and older are overweight or obese, according to CDC data.

Many underlying factors have been linked to the increase in obesity, such as increasing portion sizes;

eating out more often; and increased consumption of sugar-sweetened drinks.

The Consumer

In households that use other fruit juices/drinks, there are some notable differences in packaging by

race/Hispanic origin of respondent. Black respondents, for example, are more likely than average to

use bottles, cartons, and cans, while Asian/Pacific Islander respondents are more likely to use plastic

containers and cartons and Hispanics are more likely to use cartons. Generally speaking, it is far more

likely that people will choose a drink based on flavor and price before they choose a drink based onits packaging. However, there are certain packaging mustsa resalable container is needed for

people on the move, for example.


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Households with children and that use fruit juices/drinks are more likely than average to use paper

box/foil packaging than average. This is because many of the kid-friendly juices and juice drinks are

packaged in this form in order to fit small childrens hands and in order to be included in lunch boxes.

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