Emailgretel@greteldeblock.com

Portfolio

Webwww.greteldeblock.com

Social Media https://www.facebook.com greteldeblockmarcomm/ https://twitter.com/Gretela https://es.linkedin.com/in/greteldeblock gretel83

PhoneTel: +34 693631270

Global MarC omm Strategies

portfolio

About meI am an enthusiastic, dynamic and inquisitive globetrotter specialised in international (online) marketing and communications with more than 8 years of experience.

I help both multinationals and SME’s with the fi ne-tuning of their international expansion projects, providing advise and support throughout both their on and o� ine marketing and communications processes. I o� er a wide variety of services, ranging from web design and analysis to setting up online ad campaigns and community management over copywriting and translating services, press and public relations to graphic design services.

I provide these services and a lot more in both my native Dutch, English, Spanish and French. For bigger projects, I can count on a loyal team of external partners, ranging from professional programmers to copywriters, graphic designers, photographers and video editors.

My clients portfolio includes several prestigious national and international brands from a wide range of sectors: food & nutrition(Catunambú, Danone, Alpro, Ben & Jerry’s, LU, Philadelphia, Côte D’Or), tourism (Club Med), transport (Thalys, UPS),insurances and HR (Europ Assistance, Securex), healthcare (Wyeth, Pfi zer, Aldea), beauty (Eucerin, Nivea) and toys (Mattel, Noukie’s).

I hold a Master’s Degree in Multilingual Corporate Communications, a Master’s Degree in Marketing and Social Media Strategies, a Master’s Degree in Translation and Interpretation and an Expert Course in Graphic Design. I’m also a certifi ed Google Adwords, Google Analytics and Hubspot partner.

33

INSIDE

Personal informationFULL NAME Gretel De Block

WEBSITE www.greteldeblock.com

EMAIL gretel@greteldeblock.com

PHONE +34 693 63 12 70

SKYPE gretel83

Skills and knowledge• PR, Press & Blog relations: press releases, press & blog trips, press analysis,

online reputation management,...• Digital Marketing: SEO, SEM, inbound & content marketing, email

marketing, web analytics, community management • Web Design: HTML/XHTML/CSS/JAVA, MySQL (in collaboration with

partner), Wordpress• Branding & Graphic Design: corporate logo’s, corporate identity manuals,

leafl ets, promo materials, corporate video’s,... • Copywriting & translations: press releases, corporate brochures, website

texts, blog articles,...

Certifi cates

PR, PRESS & BLOG RELATIONS

P4-5

DIGITAL MARKETING

P6-7

WEB & GRAPHIC DESIGN

P8

Visit my

online

portfolio

graphic design

public & press relations

translations

COPYWRITING

semseo

COMMUNITY MANAGEMENT

web design & analytics

inbound marketing

About me

portfolio

MondelezBrand: Côte d’Or

Project Name: 125 year Côte D’or

Project Details: Creation of marketing/com-

munication plan 125th birthday, press kit, press

events & tastings during anniversary year,

opening o� cial Boutique in the presence of

bloggers, journalists & celebrities.

portfolio

ThalysBrand: Thalys

Project Name: Press inauguration of Thalys Tin

Tin train in collaboration with Columbia Pictures

in the presence of Steven Spielberg. Even organi-

sation and assistance, creation of press kit, Q&A’s,

protocol, press coordination,...

Some Other references:

PR, Press &Blog relations

5

Club Med Brand: Club Med

Project Name: O� cial opening new Club Hotel

Cap Skirring, Senegal

Project Details: Creation of multilingual press kit,

organisation of press trip and attendance o� cial

opening new Club Hotel in Cap Skirring, Senegal

in the presence of CEO Henri Giscard d’Estaing.

Mattel Brand: Scrabble

Project Name: Blog event Scrabble Battle Benelux

Project Details: Organisation of Scrabble batlle be-

tween Dutch and Belgian bloggers in the presence

of two famous ambassadors and national press.

Some Other references:

PR, Press &Blog relations

portfolio

Catunambú Client: Catunambú

Project Name: Design & programming Ca-

tunambú Benelux & Germany website

Project Details: Design & programming

new Catunambú Benelux & Germany

website, including copywriting & transla-

tions.

Noukie’s Client: Noukie’s SA/NV

Project Name: Digital Marketing Plan

Noukie’s Spain

Project Details: Creation digital marketing

plan & PR plan to boost online sales in

Spain

Digital marketing & web design

7

The Internet is becoming the town square for the global village of tomorrow. Bill Gates, founder Microsoft

Aldea Client: Aldea La Quinta Health Resort

Project Name: Web design & programming

Aldea La Quinta Health Resort

Project Details: Design & programming

multilingual web with online reservation

system and blog , including copywriting

& translations.

Cortijo Las Palomas Client: Fernández Montero y Leal

Project Name: Web design &

programming,SEO optimization, SEM, SMO

& email marketing

Project Details: Web design & program-

ming, blog & e-commerce including copy-

writing & translations, SEO optimization,

SEM, SMO and email marketing campaigns.SEM, SMO and email marketing campaigns.

You know that your online presence can substantially improve your marketing e� orts.

But do you know how to make most out of it? I can assist you with the development or optimization of your international

integrated marketing and communication campaigns so as to monetise your

on and o� ine presence.

Digital marketing & web design

portfolio

Graphic designTea Quiero Brand: Tea Quiero

Project Name: Design promo materials (tea

cups, business cards, car vinyls,...)

Project Details: Graphic design of a wide

range of promo materials, including tea

cups, car vinyls, tea card and business

cards.

Aldea Brand: Aldea La Quinta Health Resort

Project Name: Ofi cial inauguration graphics

Aldea La Quinta Health Resort + reply cards

Project Details: Graphic design of o� cial inaugura-

tion invitation and reply cards in print and digital

format + translation to Dutch, English and Spanish.

9

Catunambú Brand: Catunambú

Project Name: Design promo materials (co� ee

cups, business cards, car vinyls, posters,...)

Project Details: Graphic design of a wide range

of promo materials, including co� ee cups,

car vinyls, co� ee cards, sugar bags, card-

board boxes,...

A designer knows he has achieved per-fection not when there is nothing left to add, but when there is nothing left to take away.”Antoine de Saint-Exupéry

portfolio

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NiveaClient: Beiersdorf

Project Name: Copywriting and translation

press releases

Project Details: Copywriting and translation of

press releases in Dutch and French (in collabo-

ration with external agency).

Brussels Airlines Client: Brussels Airlines

Project Name: Translations monthly in-

fl ight magazines

Project Details: Translations in Dutch of

Brussels Airlines monthly infl ight maga-

zines bthere! and bfl ight! in collaboration

with external agency.

Copywriting& translations

some Other references:

11

Copywriting& translations

Consultancy Universidad de Sevilla Client: SMMUS, Master in Social Media and

Strategic Digital Marketing

Project Name: Research project social me-

dia and the internationalization of SME’s

Project Details: Research project on the

role of social media and the internation-

alization of SME’s, including theoretical

part, survey, results and recommenda-

tions.

Asalvo Client: Asalvo

Project Name: Preliminary international

digital marketing plan

Project Details: Preliminary international digital

marketing plan & advice in order ro boost

online sales in Nothern Europe.

CatunambúClient: Catunambú

Project Name: SEO audit and Web Analyt-

ics

Project Details: Exhaustive SEO, UX and

web analytics audit www.catunambu.es

Beobank Client: Beobank (former Citybank)

Project Name: Daily press monitoring

Project Details: Daily press monitoring includ-

ing summary in English of foremost brand and

sector-related articles (in collaboration with

external agency).

portfolio

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Al Ries

Phone+34 693 63 12 70

Get in touch Social Media https://www.facebook.com greteldeblockmarcomm/ https://twitter.com/Gretela https://es.linkedin.com/in/greteldeblock gretel83

Webwww.greteldeblock.com

ContactDo you want to transcend national boundaries and think of the world as a one?

I can assist you with the development or optimization of your international integrated marketing and communication campaigns so as to monetise your on and o� ine presence.

Think global, act global!