PM webinar People power - Jane Marsh slides

© 2011 IBM Corporation

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Social Business for Business ExecutivesHuman Resources and Workforce Transformation


EngagedAt its core,a Social Business is:

Transparent Nimble

A Social Business embraces networks of peopleto create business value


This new environment increases the importanceof informal social relationships

Sources: (1) Cross, R., Parker, A., Prusak, L. & Borgatti, S.P. 2001. Knowing What We Know: Supporting Knowledge Creation and Sharing in Social Networks. Organizational Dynamics 30(2): 100-120. [pdf]; (2) IBM 2010 CHRO Study

A Traditional Business

A Social Business

Understands employees' formal and informal networks -- and optimizes them to drive greater business insights, increase employee effectiveness, and improve outcomes.

Relies on outdated means of interaction, treats employees in a one-size-fits-all manner, and allows organizational silos to limit knowledge sharing.


IBM Connections 3

...is social software, designed to meet the needs of business.

...empowers business professionals to be more innovative and productive, by helping them identify and build networks of subject matter experts.

...facilitates the creation of vibrant communities of employees, business partners, and customers where creative ideas can be exchanged that can foster increased business growth.

...helps teams accomplish their business objectives, whether they are located locally or distributed geographically.


BlogsPresent your own ideas, and learn from others

Home pageSee what's happening across your social network

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit from the expertise of others

Integrated Capabilities that comprise IBM Connections


HR Jam Sessions – 3 days long “live” HR-wide online discussions

Jam participation by the numbers


Findings suggested a new HR function will emerge by 2020 driven by IBM’s focus on social business, HR Strategy and ThinkFuture vision

HR HubHR Jams & ThinkFuture

ThinkFuture Concepts


Social Business in ActionSocial Business in Action

For IBM, becoming a social business means sharing thinking on strategic HR topics


For IBM, becoming a social business meansusing social recruitment to attract the best and brightest

Goal: Attract top and diverse talent to IBM

Campaign: Multiple collaborative platforms to target different sources of talent

Social Recruiting


• University Students: engaged through ibm.com Communities, Facebook, Twitter and YouTube

• Experienced hires: targeted through and engaged via IBM and public social media

• Potential Interns and Co-Ops: engaged through LinkedIn, Facebook, Twitter, YouTube and other "local" social media to Brand IBM, driving them to ibm.com social media activities


For IBM, becoming a social business meansusing social learning for skills development, collaboration and innovation

Goal: Continuously develop a spread out workforce

Campaign: Multiple collaborative platforms to support employee learning

Social Learning


• Informal Learning Exchange (ILX): identify, harvest, and share dispersed informal learning content

• W3 Communities: accelerate skills development, build expertise, collaborate, innovate

• Virtual Social Worlds: 3D immersive technologies create highly interactive on-line experiences that engage the learner in an immediate and personal manner with content and peers.

• Accelerated Acquisition Onboarding - integrated and secure communities for acquisitions and new hires - accelerates time to performance, increases awareness and collaboration, enhances digital presence, and decreases attrition.


For IBM, becoming a social business meansusing social recognition to highlight day-to-day contributions

Goal: Recognize the best and brightest

Campaign: Collaborative platform to recognize high performance

Social Recognition


• Blue Thx allows IBMers send virtual thanks to colleague globally to recognize contributions, building professional reputation within the company


Copyright IBM 2011

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Trademarks of International Business Machines Corporation in the United States, other countries, or both can be found on the World Wide Web at http://www.ibm.com/legal/copytrade.shtml.

Prices are suggested U.S. list prices and are subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your geography.

Customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.

Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by IBM. Questions on the capability of non-IBM products should be addressed to the supplier of those products.

Some information addresses anticipated future capabilities. Such information is not intended as a definitive statement of a commitment to specific levels of performance, function or delivery schedules with respect to any future products. Such commitments are only made in IBM product announcements. The information is presented here to communicate IBM's current investment and development activities as a good faith effort to help with our customers' and business partners’ future planning.

PM webinar People power - Jane Marsh slides

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