PM Harper’s Website pm.gc
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PM Harper’s Website pm.gc.ca Ashley Chow Kaylee Chretien Karla Salazar Click icon to add picture
description
PM Harper’s Website pm.gc.ca. Ashley Chow Kaylee Chretien Karla Salazar. Criteria. Balance- Personality and Policy Branding & Look and F eel Opportunities for Citizen E ngagement Social Networking Language Use Provisions for Disabilities Privacy Policy. - PowerPoint PPT Presentation
Transcript of PM Harper’s Website pm.gc
PM Harper’s Websitepm.gc.ca
Ashley Chow Kaylee Chretien
Karla Salazar
Click icon to add picture
Criteria1. Balance- Personality and Policy2. Branding & Look and Feel3. Opportunities for Citizen
Engagement4. Social Networking5. Language Use6. Provisions for Disabilities7. Privacy Policy
1: Balance – Personality & Policy
Approachable, warm and responsible
Personal biographies
Pet fostering and adoption
2009 NAC Gala – Harper’s performance video
Personality
1: Balance – Personality & Policy
Policy is the major focus
Main concerns at the very topEconomy, Security and Environment
Priorities and Mission in the main menu
Multimedia policy updates
Conclusion: Policy outweighs personality.No recommended changes.
Policy
2: Branding & Look and FeelCanadian flag and coat of arms
Blue - ConservativeCluttered, inefficient use of spaceStandard government layout
Recommendation: Reduce the blue and make better use of the space.
3: Opportunities for Citizen Engagement
• Mailing List
• Contact Info
Recommendations: Make the mailing list more engaging.
4: Social NetworkingFacebookFlickrYouTubeTwitter
Site # of Followers
Update Frequency
Facebook 29 653 Once every week or twoFlickr - Once a week
YouTube 809 A couple per monthTwitter 1877 Every couple of days
Recommendations: Good content but update more frequently.
5: Language UseEasy to understand
Bilingual
Lacking glossary“Our”
“belonging to, or associated… with us”
Recommendations: Take growing ethnic groups into greater consideration.
6: Provision for Disabilities• Visually Impaired
– Pro: Audio centre– Con: Small font
• Hearing Impaired– Text transcripts of videos
• Cognitively Impaired– Clear and simple navigation– No moving or blinking text
7: Privacy PolicyNot clearly identified
Located under ‘Important Notices’
Basic but sufficient explanationExternal links for additional information
Emphasizes the words "we do not”Recommendation: Include “we do”
phrases
ConclusionMain Recommendation: Design the site to be more visually
appealingUtilize white spaceDecrease clutter
Not exceptionalNothing really outstanding
No major issues
