Plutopia 2011: Sponsorship Presentation

Plutopia 2011: The Future of Play

Where technology, art & entertainment convergeWhere technology, art & entertainment converge

5th Annual SXSWi Event

Monday, March 14, 2011 - 7pm to 12 amMexican American Cultural Center (MACC)

Aus� n, TX

What is Plutopia? Who are we?Plutopia Produc� ons, Inc. was founded in 2006 in Aus� n, TX as a future-focused entertainment and events produc� on company.

Plutopia is a cultural, arts and entertainment company that produces its own signature events, as well as a broad spectrum of events for third par� es.

We are unique in our ability to ar� ully weave together culture, the arts, and entertainment to off er a� endees exposure to and direct experience of amazing emerging innova� ons and cultural developments. The ul� mate goal? To encourage a posi� ve feeling about the future.

Plutopia specializes in crea� ng and producing inspira� onal, par� cipatory experiences, which we call ‘sense events’ aimed at providing mul� -sensory s� mula� on and the thrill of discovery.

This is achieved through unique content and high-end produc� on values and an unparalleled network of partners and collaborators, as well as comprehensive prepara� on, including detailed visualiza� on and budge� ng.

∞ Arts & Entertainment∞ Culture & Educa� on∞ Community∞ Emerging Technology

Plutopia events are driven by four key areas of focus:

The Plutopia management team has years of successful global opera� ng experience in culture development, the arts, entertainment, event crea� on and produc� on, future studies, marke� ng and strategic visioneering.

Maggie Duval: CEO and Execu� ve Producer

Derek Woodgate: Chief Crea� ve Offi cer

Jon Lebkowsky: Chief Digital Offi cer

Bon Davis: Chief Technical Offi cer / Technical Producer

Chris Hewetson: Produc� on Director

Scoop Sweeney: Director of Event Produc� on Services

Jo Rae Di Menno: PR Consultant

Plutopia 2010: Sensa� on-alFor the second time in three years, the annual Plutopia

extravaganza was reported as “the best SXSWi party to date.”

Plutopia 2010:The Science of Music

Over 1200 A� endees

In 2008, it was the Aus� n Chronicle’s columnist, Stephen Moser, who proclaimed this, and in 2010, it was Jean Russell, global community visionary and “thrivability” author.

Plutopia 2010 was hailed as a mega success on a mega scale. And while we don’t like to think of our experien� al spectacle as a mere party, we are extremely happy that our audience had so much fun.

Not surprising, given that the audience was presented with cap� va� ng, future-forward performances, including a world-premiere performance by DJ Spooky – which expertly wove together science, music, fi lm, culture, art, sensory immersion and entertainment – as well as an all-local, ar� sanal foodie fest from Edible Aus� n and cu� ng edge mixology from the Tipsy Texan Cocktail Bar.

Plutopia 2010 (an offi cial SXSW

evening event) was held on March 15, 2010 at the Mexican American Cultural Center in Aus� n, with its hi-tech auditorium and large-scale plaza overlooking Lady Bird Lake. This year’s audience numbered around 1200 people throughout the evening, made up of interna� onal entrepreneurs, the tech community, art and culture afi cionados, and the general public. About 75% were between 20 and 40 years old.

Our 2010 theme, “The Science of Music,” explored the role of technology, sound and digital media in changing the landscape and narra� ve of music in the informa� on age. The science ranged from the expanding of audio boundariesand experimenta� on, to new forms of instrumenta� on, sampling and remixing and emerging crea� ve processes, to integrated mul� sensory systems and interfaces with intelligent networks, to the transforma� ons of aesthe� cs and the changing rhythm of nature.

The theme was aptly presented through both the spectacular shows in the Auditorium (Bruce Sterling, Xiao He, DJ Spooky, White, Black Pig Libera� on Frontand the exhibits and interac� ve installa� ons on the Plaza.

DJ Spooky produced a rive� ng world premiere of a 60-minute piece based on Brian Greene’s Elegant Uni-verse (which he performed with a four piece wood-wind orchestra.) Stunning projec� ons and spectacular ligh� ng were specially designed for Plutopia 2010 by Interac� ve Entertainment Systems, which delivered a mixture of awe and amusement on the Plaza. There

were exhibits from the Robot Group, including the Gi-ant Brain, plus Toy Joy and BazaarVoice’s hipster play-grounds.

Plutopia also focuses on ensuring that we op� mize the ecological eff ect of the event. We minimized en-ergy consump� on by using LEDs and magnifi cent pro-jec� ons that illuminated every surface of the MACC, and maximized the event’s recycling poten� al. Our partners at Green Fern Events and Wandering River Recycling reported a total of 400 lbs of waste, which represents a 70% diversion rate from landfi ll.


Gathering momentum from Plutopia 2010: The Science of Music, the offi cial SXSW evening event held last March at Aus� n’s Mexican-American Cultural Center,Plutopia’s 5th annual extravaganza, The Future of Play, promises to deliver a whole new set of experien� al adventures.

The Future of Play will explore the concept of play as transforma� ve through four key aspects: Social Play (including community and communica� on); Ac� on Play (sports, gaming, etc.); Mental and Emo� onal Play (including explora� on, adventure and imagina� on); and Sound Play.

To be held in Aus� n on March 14th, 2011 the event will be though� ully posi� oned as a well-cra� ed link between SXSW Interac� ve, Film and Music. Furthering our mission to create unique “sense events,” this year’s extravaganza will include interac� ve installa� ons, per-formances by world-renowned musicians / ar� sts, talks, art exhibits, compelling projec� ons, DJs, demonstra� ons, performance art, robots, projec� ons, gaming fun, locally produced ar� sanal food and beverages, and much more.

The entertainment, performances, talks and installa� ons will include a wide range of emerging technologies, social and behavioral change and aff ec� ve processes. These will cover everything from sensory engagement, to smart materials and architectures, robo� cs and augmented reality to interac� ve, socially and loca� on-aware installa� ons, and gaming and stage performances. Plutopia 2011 will be a rich manifesta� on of convergence - of science and technology with art and entertainment.


∞ Sound Play

∞ Social Play

∞ Ac� on Play

∞ Mental Play

Plutopia 2011: Event Visibility and Desirability

•Plutopia 2011 will be, as before, an offi cial SXSW sponsored event.

• The event is free to all SXSW registrants (around 20,000 will be invited) and open to the public for a very aff ordable � cket price.

• Around 1500 will a� end the Plutopia event.

• There were 169,000 a� endees at SXSW in 2009, with SXSWi showing a 40% increase – largest growth area at SXSW is the Interac� ve conference.

• SXSW 2009 impact on the Aus� n economy totaled $143 million.

• Extensive pre-event promo� on: SXSW directory, posters, fl yers, press, and online presence with website banners and links, video, blogs, and other new media. Mul� -media event coverage.

•Full � me, con� nuous PR through Hard Pressed Publicity

•75% of a� endees are between 20 and 40 years old

•Around 50% earn over $100,000

• Plutopia Produc� ons, Inc. is endorsed by SXSW, and seen by the industry and public as a vanguard in future-focused entertainment and an expert in innova� ve, exci� ng hi-tech ‘sense events’.

Plutopia 2011: Sponsorship Opportuni� esP�� 2011 �� . T�� , ��, ��, ��, ��, ��, �� .

W� �� , �� , �� P�� .

T�� ’� �� !∞ Posi� on your company as leading edge—Plutopia delivers a high ‘coolness factor’ extending company branding and desirability

∞ Demonstrate your authority - It is an offi cial SXSWi event, which means your colleagues and customers will be the audience

∞ Link your company to some amazing world-renowned, crea� ve celebri� es

∞ Demonstrate you are a forward-looking organiza� on aware of future-focused issues

∞ Take advantage of low cost, high impact entry to SXSW and exposure to a large, progressive audience

∞ Extend your link to the local community, given the substan� al local community buy-in and benefi t through collabora� on with Edible Aus� n, Aus� n Eco Network, Urban Roots and others

∞ Par� cipate in extensive pre-event promo� on in SXSW materials, press, on-line through related blogs and sites, etc.

∞ Be part of major press coverage - local, regional and interna� onal

∞ Networking / Photo Ops - Opportunity to invite clients and to meet new ones

Plutopia 2011: Sponsorship Opportuni� es

Custom sponsorships available. Contact derek@plutopiaproduc� ons.com for more informa� on

The Plutopia marke� ng and promo� ons team will work closely with the sponsor to maximize benefi ts and to customize the sponsor’s visibility and hospitality arrangements.

There is poten� al for sponsor promo� onal displays and projec� ons.

Sponsorship Levels

$10,000 – “P�� S��”

$5,500 - “G�� S��”

$2,500 – “S�� S��”

$1,000 – “F�� P��!”

“Plutopia 2011 was an amaz-ing event that substan� al-ly elevated our brand and product desirability amongst our customers and paved the way for PGi to launch a para-digm-shi� ing communica� ons product in the a� ermath. We knew going in that the event itself would be incredible, but our team was par� cularly impressed with the superior level of professionalism and collabora� on that Plutopia delivered. We will certainly be there in 2011!”

Beth St. PaulSVP Marke� ng

Premier Global Interac� ve

$10,000 ~ Pla� num Sponsor $2,500 ~ Silver Sponsor

∞ Main sponsor: “Your Company Name pres-ents Plutopia 2011: The Future of Play – The 5th Annual Plutopia SXSW Interac� ve Extravaganza”

∞ Lead Banner over main stage

∞ 728 x 90 non-rota� ng leader board banner ad on plutopia.org main page and PlutopiaProduc� ons.com main page

∞ Thanks and intro during opening remarks

∞ Chance to speak briefl y during opening re-marks (3 minutes)

∞ Logo/name on all promo� onal material and press, including invites, ads, and posters with top-level placement

∞ Share a drink with the ar� sts in our VIP Lounge (6 guests)

∞ One limited edi� on event poster print signed by Lautaro Vera (two Gold Media Lion winner)

∞ Short descrip� on of your business and link on our Website with top placement

∞ Your logo only featured on main event projec� on, in addi� on to Plutopia’s

∞ 20 complimentary � ckets to event

∞ 10 x 10 crea� ve space at party (your team - number of staff nego� able - provides your set-up)

∞ VIP meet-up area for your guests

∞ Part of 1/4 page ad in SXSWi directory

∞ 728 x 90 non-rota� ng leader board banner ad on plutopia.org sponsors page


∞ Logo/name on all promo� onal material and press, including invites, ads, and posters with 3rd � er placement


∞ Short descrip� on of your business and link on our Website with 3rd � er placement

∞ Your logo as part of rota� ng projec� on of event sponsors





$5,000 ~ Gold Sponsor

∞ Banner / projec� on over stage

∞ 728 x 90 non-rota� ng leader board banner ad on plutopia.org event page


∞ Chance to speak briefl y during opening re-marks (2 minutes)

∞ Logo/name on all promo� onal material and press, including invites, ads, and posters with 2nd � er placement

∞ Share a drink with the ar� sts in our VIP Lounge (4 guests)


∞ Short descrip� on of your business and link on our Website with 2nd � er placement

∞ Your logo as part of rota� ng projec� on of event sponsors





Plutopia 2011: Sponsorship Presentation

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