HOOTSUITE AND TWEETDECK

Social Media Management Tools

Personal Learning Project

Heather Caldwell

Nov. 14, 2011

FIND YOURSELF OVERWHELMED BY SOCIAL MEDIA?

SOCIAL MEDIA MANAGEMENT TOOLS ARE THE ANSWER! SOCIAL MEDIA DASHBOARDS HELP MANAGE AND MEASURE MULTIPLE SOCIAL NETWORKING PLATFORMS.

Independent CompanyTweetdeck is a part of

Twitter

Hootsuite Accessible Online

Tweetdeck Desktop Application

Downloaded to Computer

HOOTSUITE Create Account Add social

networks Schedule

messages Create Analytics

Report

SOCIAL NETWORKSI added my Twitter, Facebook and Wordpress accounts.

The following social networks are available to add: Twitter, Facebook, LinkedIn, Ping.fm, WordPress, MySpace, Foursquare and Mixi.

HOOTSUITE FEATURES Manage multiple accounts (Twitter,

Facebook and Wordpress) Schedule messages Analytics Reports (if you make the big $

and can upgrade to pro)

SCHEDULE MESSAGES

CREATE STREAMS TO MONITOR HOME FEED, MENTIONS, KEYWORDS AND MORE

THE HOOTSUITE BLOG Hootsuite has a

great blog that they update constantly with new information.

You can even go to Hoosuite University and graduates get a badge to display on their webites.

HOOTSUITE BLOG Hootsuite recently blogged about 2 new

features that are exciting. The first one is the ability to create

Facebook comment stream to monitor posts you want to follow

The second is the HootSuite App Directory that includes YouTube, Flickr, Tumblr and Get Satisfaction. These can now be added to your dashboard streams.

TWEETDECK(NOW A PART OF TWITTER)

SET UP ACCOUNTSI added Twitter and Facebook.

CUSTOMIZE STREAMS

Hootesuite & Tweetdeck Tab and Fashion Hunters Tab

BENEFITS OF SOCIAL MEDIA MANAGEMENT TOOLS One stop shop for monitoring multiple

social networks Gives organizations the ability to

monitor and manage their online brand and their competitors

Hootsuite recently added LinkedIn Company Pages and Groups in addition to profiles

Hootsuite won the award for the Best Social Media Management tool in the 2010 Mashable Awards.

THERE IS AN APP FOR THAT!!!

MORE TWITTER TOOLSBECOME A TWITTER PRO WITH THESE TOOLS

Buffer – Tweet at the optimal time

Twylah – Extend the life of a tweet with a brand page

MarketmeSuite – Social Media Dasboard

Tweriod – Find out when your followers are on Twitter

Twilert – Brand Monitoring TweetWally – Make a

collection of tweets and embed into your blog

TweetLevel – Connect with the right people

Check out my blog post

http://hlcaldwell.wordpress.com/2011/10/30/tools-of-the-twitter-trade/

SOCIAL INFORMATION

PROCESSING THEORY

Application of SIPT to social media management tools

SOCIAL INFORMATION PROCESSING THEORY The social information processing theory

explains how people get to know each other online, without nonverbal cues, and how they develop and manage relationships in the computer mediated environment.

Focuses on relationship development, the speed at which they develop and the maintenance of the relationships.

SIPT APPLICATION Social media

management tools allow relationships to develop quicker, make them easier to maintain

The ability to see photos and videos also helps this process

I started following Sean Dixon on Twitter

Tweeted a thank you for speaking to our class with his twitter handle @seanmdixon

He tweeted back and included my Twitter handle @heatherlane17

SIPT IN ACTION

RESOURCES www.hootsuite.com www.tweetdeck.com www.twitter.com www.technorati.com http://www.ragan.com/Main/Articles/43858.aspx http://mashable.com/2011/10/06/hootsuite-linkedi

n-company-pages-groups/ http://technorati.com/business/small-business/arti

cle/i-dont-have-time-to-market/ http://technorati.com/business/small-business/arti

cle/ultra-effective-brand-reputation-management-tactics/

http://tweetdeck.posterous.com/ http://blog.hootsuite.com/  http://mashable.com/2011/01/07/mashable-award

s-2010-announcing-the-winners/