Plc of Textiles 1

8/6/2019 Plc of Textiles 1

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CONTENT

y LIFE CYCLE OF TEXTILE INDUSTRIES

y INTRODUCTION STAGE

y GROWTH STAGE

y BRAND LIFE CYCLE

y INTRODUCTION OF BRAND

y GROWTH OF BRAND


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LIFE CYCLE OFTEXTILEINDUSTRY


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INTRODUCTION STAGE

y Clothing comes next after food, in the hierarchy of human needs.

Textile industry ranks next only to the food processing industry in

terms of market size.

y

Indians Handicrafts history can be traced back to, as old as, the StoneAge.

y The art of spinning and weaving of cotton was known to the

Harrappans 5000 years ago.

yFoundations of textiles in other countries date back to second centuryBC.


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CONTD

y Indian Textile Industry is going through a major change in its

outlook after the expiry of Multi-Fiber Agreement.

y Multi Fiber Agreement was introduced in the year 1974 as a short

term measure directed towards providing a limited time period to thedeveloped countries for adjusting their textile industries.

y Now, this era after MFA is being looked upon by the experts as a

means through which the Indian textile will grow.

y

Apparel industry is going to grow a much faster pace Integration ofthis Indian industry with at of the whole world started from the last

period of 1980s


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Keyproducts in introduction stage

The Indian textile industry at global level has many products as:

y cotton yarn and fabrics

y rayon

y synthetic yarnsy man-made yarn

y man-made fabrics

y wool and silk fabrics

y variety of garments


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GROWTH STAGEy After independence there has been seen considerable growth in the Indian

textile industry but the next decade has seen considerable growth.

y Moreover with the Economic Policy of 1991 and the Textile Policy of

1985, the liberalization of trade and economy came into existence that has

given boost to the textile industry. So the growth in fourth and fifth decade

is immense.

y Also India has the huge manufacturing base for the textile industry and

immense production of raw material.

y In this Cotton textile is the base of Indiantextileindustry. Cotton'sshare in this industry is 60%.

y Whereas other man made fibers are at 25%

y 14% of industrial production, 16% of country's earning and 10% of

excise revenue is through textile industry.


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CONTDy Indian textile industry is directly linked to agriculture and chiefly

dependent upon fiber crops like cotton, silk. It is also dependent uponhandicraft and handloom sector.

y The sector aims to grow its revenue to US$ 85bn, its export figures to US$50bn and employment to 12 million by the year 2010

y Being a direct employment provider to over 35 million people and withcontinuing growth momentum, the role of this sector in Indian economy isbound to increase.

y Promotional tecniques are using advertising like telivision, press, & othertechniques.


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MAJOR PLAYERS

y Bombay Dyeing

y Fabindia

y Grasim Industries

y Lakshmi Millsy Mysore Silk Factory

y Arvind Mills

y Welspun India

y Raymond

y Relaince industries,etc


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KeyProducts in Growth stage

y Readymade Garments

y Cotton Textiles including Handlooms (Mill made / Power loom/

Handloom)

yMan-made Textiles-Silk Textiles-Woolen Textiles

y Handicrafts including Carpets

y Coir

y Jute


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ARVINDMILLS

BRAND LIFE CYCLE


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BRANDLIFE CYCLE OFARVIND

MILLS


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INTRODUCTION STAGE

y Arvind mills was establishment in 1931.

y It was founded by the three brothers Kasturbhai Lalbhai, Narottambhai

Lalbhai and Chimanbhai Lalbhai one of the leading families of

Ahmedabad.y 1931 Arvind Mills Ltd. is incorporated with share capital Rs.2525000

($55000) in Ahmedabad.

y Products were dhoti, sarees, mulls, dorias, crepes, shirtings, printed lawns

etc.y Price of products were very low.

y Cost plus pricing strategy


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GROWTH STAGE(1987-2010)

1987 The Company took a modernisation programme to triple the

production of denim cloth and to produce double yarn fabrics for exports.

The new product were the indigodyed blue denim, high quality two-ply

fabrics for exports, and special products such as butta sarees, full voils anddhoties.

1991 Arvind reached 100 million meters of denim per year, becoming the

fourth largest producer of denim in the world.

1992 The Company increased the production of denim cloth by 23,000tonnes .


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CONTD

y 1994 The Company's operations were divided into 3 units viz. telecom

division, textile division and garments division.

y Price were stable to capture more customer.

y New competitors enter into the market like Raymonds, Madura garments,Reliance industry & Bombay dyeing.

y 2003 For the fourth quarter, Arvind Mills witnesses 280% growth in the

net profit.

y 2005 For the fourth quarter in a row, Arvind Mills has managed to post a

profit growth in excess of 80 per cent.

y 2010- Profit for the year is 58 crores.


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Plc of Textiles 1

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