PlayUp developments
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QUALITY PLAY FOR OUR CHILDREN
PARTNERS
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Developing a brand of toys and activities to engage parents and educators whileencouraging creative and imaginative play for children aged 3-6 years old.
PLAYUPDESIGN
playfulimaginativecreativeinclusiveaccessiblesustainable
© PLAYUPDESIGN 2013
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CURIOSITY!
CREATIVITY!
IMAGINATION!
LITERACY!
NUMERACY !
HARD SKILLS!
CHILDREN!
EDUCATION!DEVELOPMENT!
© PLAYUPDESIGN 2013
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PROCESS
© PLAYUPDESIGN 2013
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IDEA RESEARCHIMMERSION
ENTERPRISEBRAND PLACEMENT
2011 2012 2013 2014
DESIGNPROTOTYPES
PLAYUP PROCESS
© PLAYUPDESIGN 2013
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LESS ACCESS TO PLAY OPPORTUNITIES
© PLAYUPDESIGN 2013
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Bairro da Horta Nova
Casal da Boba
Bairro 6 de Maio
Casal da Mira
EARLY RESEARCH INTERVENTIONS
© PLAYUPDESIGN 2013
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CO-DESIGN TOY WORKSHOPS
© PLAYUPDESIGN 2013
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EXPLORING INTERACTIVE PLAY
© PLAYUPDESIGN 2013
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ENGAGING WITH STAKEHOLDERS
© PLAYUPDESIGN 2013
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CO-DESIGN PLAYFUL ACTIVITIES
© PLAYUPDESIGN 2013
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DESIGN
© PLAYUPDESIGN 2013
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CO-DESIGN
© PLAYUPDESIGN 2013
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© PLAYUPDESIGN 2013
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© PLAYUPDESIGN 2013
INTRODUCING DURAPULP BY SÖDRA
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© PLAYUPDESIGN 2013
TESTING IDEAS AND PROTOTYPES
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© PLAYUPDESIGN 2013
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ENTERPRISE
© PLAYUPDESIGN 2013
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THE VALUE OF PLAY PLAY TODAY
Joana, Lisboa 1990
designer today
Clarissa, Amadora 2012
change-maker tomorrow
Children today have less time to play due to intense life style
Time that children spend with their parents is often limited
Many children today have restricted access to quality play opportunities
Play is a key factor for children personal development
Imaginative and creative play encourage free thinking and problem solving capacity
Everyone has the right to play Human Right Article #24
© PLAYUPDESIGN 2013
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PLAYUP VALUE PROPOSITION
FOR EDUCATORS
range of flexible engagement tools
& activities
FOR CHILDREN
explore and develop creative potential & personal capacities
FOR PARENTS
participate in a more active way to
children playtime
+ +
PLAY INTERACT ENGAGE
© PLAYUPDESIGN 2013
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BUSINESS MODEL
BRAND
PROCESS
TOOLKITTOYS + ACTIVITIESSUBSCRIPTIONS
ACTIVITIESPRINTED CARDS + DIGITAL APPS
TOYSPRODUCTSBUY 1 - DONATE 1PLAYUPCHILDREN
WHO BUY TOYS60% PARENTS 30% INSTITUTIONS10% FRIENDS & FAMILY
PLACEMENTTOY INDUSTRY PLAYUP COMMERCIAL OFFERS
€250 MILLION PT€15.5 BILLION EU€61.2 BILLION W
© PLAYUPDESIGN 2013
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Vincenzo Di Maria Design Strategy Social Innovation expert
Matteo Tangi Eco-design Community manager
Joana Regojo Product design Research & Development
Rita Duarte Sustainability Communication & PR
TEAMAn international team of experienced designers and entrepreneurs investing in social innovation and sustainability
© PLAYUPDESIGN 2013
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[email protected]/Twitter : playupdesign
“Play is the only way the highest intelligence of humankind can unfold”
Joseph Chilton PearceContemporary American scholar
© PLAYUPDESIGN 2013