Playbook-Design By Friday - Solar Energy Marketing

W H O W E A R E , W H A T W E D O , H O W W E D O I T

We Create Experiences That Deliver Results.

http://designbyfriday.com

http://solarenergymarketing.net

DesignByFriday.com | SolarEnergyMarketing.net | © Copyright 2016

WHO WE ARE... We Are Both an In House and Virtual Team

Debra ScarpaOwner, Marketing Strategist, Art Director,

Programmer, & Content Strategist

Ashley BlaesingProject Manager, Designer,

Programmer, & Content Writer

http://www.designbyfriday.com/

http://www.solarenergymarketing.net/

http://www.facebook.com/debra.scarpa

https://twitter.com/designbyfriday

https://www.linkedin.com/in/debrascarpa

https://www.facebook.com/ashley.messineo

https://twitter.com/ashlikesdesign

https://www.linkedin.com/in/ashley-blaesing-18789245

GREAT STR ATEGIES... Target Every Part of The Sales Process

INCREASEYour ROI

GENERATING LEADS

CAPTURINGLEADS

NURTURINGLEADS

BUILDINGTRUST

CLOSINGSALES

MEASURINGRESULTS

Marketing success

is no accident.

It is the process of

getting to know your

prospects and

making adjustments.

D E B R A S C A R P A

““


OUR PROCESS... Is Why We’re Different

We focus on every part of the process in order to give you

the largest return on your investment.

STR ATEGY BR ANDING MESSAGING PROGR AMMING USER EXPERIENCE



OUR MARKE TING STR ATEGIES... Generate More Revenue

Your Business

Discuss your businesses goals

Research and audit of your businesses online marketing

Discuss the gut feeling you want prospects to feel when they interact with your brand

Discuss your current marketing opportunities

Marketing Strategies

Review your strategic marketing plan created specific for your business

Discuss your marketing plan timeline needed to help you reach your goals

Discuss which opportunities will give you the biggest ROI

Competitive Analysis

Research and discuss your online competition

Discuss your competition’s strengths

Discuss your competition’s weaknesses

Discuss opportunities for your business

Marketing Plan

Final review of your custom marketing plan

At this time, the marketing plan can be adjusted so it best fits your needs and goals

We recommend these meetings for businesses that are interested in generating and converting more leads.

All meetings are held over the phone or in an online meeting using a screenshare software.

Prior to each meeting, we conduct research on the upcoming meeting subject so we can present the proper resources for each discussion.

Prospect’s Persona

Create a persona based on your company’s ideal client

Discuss where your ideal client is doing research and spending time

Discuss problems you are solving for your customers

Discuss what is holding prospects back from doing business with you

Online Opportunities

Research and discuss SEO keywords

Research and discuss long tail keyword opportunities

Research and discuss online ad opportunities

Research and discuss social media opportunities


OUR STR ATEGIES... Generate More Revenue for Your Business

GENERATING LEADS WITH MARKETING AUTOMATION:Example: ProQuality Contracting Earned 19% Marketing Qualified Leads From Their Email Funnel.

How Solar Works




OUR STR ATEGIES... Create Warm Leads for Your Sales Team

CREATING WARM LEADS WITH MARKETING AUTOMATION:Example: Sort Your Leads with a Lead Score to See Who is Most Interested.

Sample Lead

Lead Score 61




OUR BR ANDING... Creates Trust With Your Prospects

We create experiences that stand out, delights users, and builds trust with your prospects.

PROFESSIONALYour brand image

should build trust by

reflecting the quality of

work you offer your clients

FEELINGGreat branding creates

a positive gut feeling

when a prospect interacts

with your brand

CONSISTENCYConsistent branding

provides a positive

experience each time they

interact with you




OUR BR ANDS L AST... Beaulieu Vineyards 25 Years Strong




OUR DESIGNS... Win Awards

New York Art Directors Club

“Sales Kit”

Sacramento Advertising Club

“The Innovative PC Recognition Program”


“Bringing Intelligence to the Network”


“AFIS21 Sales Kit”


“AFIS21 Sales Kit Video”

San Francisco Art Directors Club

“Sufix Racquet Strings”

Western Art Directors Club

“Sufix Racquet Strings”

Western Art Directors Club

“Taru Table Tent”




OUR MESSAGING... Engages More Prospects in Every Part of the Sales Cycle

GENERATE LEADSWITH CONTENT

YOUR PROSPECTS ARE

SEARCHING FOR

CAPTURE LEADSWITH CONTENT THAT

SOLVES YOUR PROSPECTS

PROBLEMS

NURTURE LEADSWITH CONTENT THAT

IS INFORMATIVE AND

EDUCATIONAL

CONVERT LEADSWITH CONTENT

THAT BUILDS TRUST




OUR MESSAGING... Helps Engage Email Subscribers

36%AVERAGE EMAIL

OPEN RATE

E M A I L C A M P A I G N : ProQuality Contracting




OUR MESSAGING... Educates Your Prospects on Solar

Our Content Writer has Over 10 Years Experience Writing for Solar & Energy CompaniesWe Reguarly Attend CALSEIA’s Webinars to Keep Up to Date on Solar News and Policies.

Website Content Email Funnel Content Landing Page Content Case Study & EBook Content

Social Media Content



OUR WEBSITE PROCESS... Generates Better Results

PLANNING

Schedule weekly online meetings

Approve final website sitemap

Review keywords and get approval

Review written content, photos, graphics and set due dates

Collect usernames and passwords

WIREFRAME Discuss and review website layouts

and styles

Review website navigation

Create wireframes for home page and any needed inside pages

Create a wireframe of any custom website functionality needed

CONTENT MEETING 1

OPTION 1: We write the copy

Online interview with the client to generate a outline and recording for the copywriter

OPTION 2: You write the copy

First 1/2 of the final content is due

at this time

CONTENT MEETING 2

OPTION 1: We write the copy

Review round 1 of website content from copywriter and make any adjustments needed

OPTION 2: You write the copy

Final 1/2 of the final content is due

at this time

CONTENT MEETING 3

Content approval

DESIGN MEETING 1

Present and review website designs in an online meeting

Review home page design options and make any adjustments needed

Review selected inside page design options and make adjustments

needed

DESIGN MEETING 2

Make any additional revisions and get final design approval

PROGRAMMING

After we have all the final content for your website we will start programming

Program home page and inside pages

Program any custom website functionality

Program mobile website

Make any additional revisions and

get live website approval

PROGRAM CONTENT Add content and images to the

home page

Add content and images to the inside pages

Add content and images to custom

web apps

CLIENT REVIEW

Review website layout and design

Review website navigation

Review home page layout and content

Review the layout and content of each inside page

Review web app layouts, functionality and content

Make any final adjustments needed

DELIVERY & TRAINING Test the mobile website and all forms

Make your website live

Set up website reporting & backup service

Set up your custom website admin help page

Schedule your first online training meeting


OUR WEBSITES... Go Above & Beyond Client Expectations




OUR WEBSITES... Attract & Convert More of Your Prospects




OUR CLIENTS... Stay With Us for Years

ASPEN HAS BEEN A LOYAL CLIENT FOR 25+ YEARS

2 0 1 3

Tool most trusted by protection engineers

ASPEN 49 N. San Mateo Dr., San Mateo, CA 94401 USA650-347-3997 [email protected] www.aspeninc.com

ApplicationsFault simulation

Relay coordinationCircuit breaker ratingArc flash calculations

Relay loadability studies

Advanced featuresStepped event analysisCurrent-limited models for wind and solar plantsVendor-specific distance relay models Communication assisted protection schemesAutomatic relay coordination checking

ASPEN OneLiner™

ASPEN OneLinerShort circuit and relay coordination program

proven in utilities worldwide

2 0 1 0

ASPEN OneLinerShort circuit and relay coordination program that takes you places

Proven tool for protection engineers



Relay coordinationVoltage sag analysis

Circuit breaker ratingArc flash calculation

Advanced featuresStepped event analysisCurrent-limited wind generator modelCommunication assisted protection schemes Vendor-specific distance relay modelsAutomatic relay coordination checking

ASPEN OneLiner™

2 0 1 1

ASPEN OneLinerShort circuit and relay coordination program proven in utilities in 51 countries




Relay coordinationVoltage sag analysis

Circuit breaker ratingArc flash calculation

Advanced featuresStepped event analysisCurrent-limited wind generator modelCommunication assisted protection schemes Vendor-specific distance relay modelsAutomatic relay coordination checking

ASPEN OneLiner™

2 0 1 2

ASPEN Relay DatabaseProven in 140 utilities.

Now with tools for PRC-005 compliance



ApplicationsStores data of relays and related equipment

Archieves relay settingsRecords results of relay tests

Tracks operating & maintenance activities Exchanges relay data with OneLiner™

Advanced featuresPRC-005 activity form libraryCustomizable data fields and reportsComplete audit trail Built-in scripting engine and event triggersWindows, web, and off-line interface

ASPEN Relay Database™

2 0 1 4

Build your own model or extract data from GIS


ApplicationsVoltage-drop analysis

Fault simulationRelay coordination

Arc flash calculationHarmonics analysis

Advanced featuresIntermediate fault on lines, stepped event simulationSingle-, 2- and 3-phase untransposed line modelUnbalanced load, shunt and transformer models Distance and overcurrent relay modelsFeeder protection coordination report

ASPEN DistriView™

ASPEN DistriViewPowerful and easy-to-use software

For distribution network analysis

2 0 1 5

Powerful, fast, intuitive and easy to use


ApplicationsPRC compliance

Fault locationCircuit breaker rating

Relay setting and testingSystem-wide coordination studies

Advanced featuresSimulates breaker-failure conditionsModels wind and solar plants and VSC convertersTime-distance diagramVendor-specific distance relay modelsRelay coordination checking with stepped events

ASPEN OneLiner™

ASPEN OneLinerShort circuit and relay coordination program

trusted by utilities worldwide




WHO WE HAVE WORKED WITH




GOOGLE CER TIFIC ATIONS

AdWords Search CertificationGoogle AdWords Fundamentals and Search

Advertising Certification

AdWords Display CertificationGoogle AdWords Fundamentals and Display

Advertising CertificationAnalytics Certification

Successful Completion of the Google Analytics Certification




LEARNING & MENTORING

Marketing strategies, trends, and technology are always changing whether it is online or off. As a leader in the industry, we are always educating ourselves, along with others in our community.

C E R T I F I E D M E N T O R I N G & E D U C A T I N G

Act-On Agency Partner:

Marketing Automation

Strategies, Design, &

Implementation

*Act-On University Certified

Adobe Business Catalyst Certified Partner:

Website Strategies, Design,

Content Marketing, &

Programming

CALSEIA Marketing Expert:

Educational Marketing

Webinars for CALSEIA

Members

SolarWorld Partner:

Installer Summit

Presenter on

Marketing for Solar

Companies

UGurus:

Mastermind Presenter

and Mentor for Web

Professionals



OUR SER VICES... Consulting, Strategy, Web, Online, Content, Email, Branding, & Print

Consulting Services • Marketing Strategy Consulting

• Marketing Strategy

Development

• Branding Consulting

• Website Consulting

Content Development • Experienced Writer in

the Solar Industry

• Conversion Focused Content

• Website Content Creation

• Ebook Content Creation

• Case Study Content Creation

Website Services • Website Lead Generation

• Website Strategy Development

• Website Content Development

• Website Design & Programming

• Mobile Website Development

• SEO Keyword Research & Integration

Online Services • PPC (AdWords)

• SEO (on-page & off-page)

• SEO Long Tail Keyword

(Google RankBrain)

• Social Media Marketing for

Both Posts & Ads

• Landing Page Creation

Marketing Automation & Email Marketing Services • Email Funnel Strategy

• Email Content Development

• Email Design & Programming

• Landing Page Creation

• Salesforce Integration

Branding & Print Services • Branding Strategy

• Logo Creation

• Direct Mail & Canvassing

• Brochure Development

• Tradeshow Displays

• Car Wraps & Signage

HOW TO GE T STAR TED

Book a Time with Debra at DesignByFriday.com/appointment

Follow us on social media to improve your marketing.

916.608.8913

[email protected]

SolarEnergyMarketing.net

916.608.8913

[email protected]

DesignByFriday.com

CLICK HERE TO BOOK A TIME

http://www.designbyfriday.com/appointment

mailto:[email protected]

http://SolarEnergyMarketing.net

mailto:[email protected]

http://DesignByFriday.com

https://www.facebook.com/SolarEnergyMarketing

https://twitter.com/SolarMktng

https://www.facebook.com/pages/Design-By-Friday/110063715903

https://twitter.com/designbyfriday

https://www.linkedin.com/company/design-by-friday

http://www.designbyfriday.com/appointment

“Debra and her team blew me away with their expertise, clear

direction, organization and the overall quality of their work.

I have worked with many graphic designers, marketing executives

and web developers. Debra is hands down, the best.

— Adam Boucher, Promise Energy

“Debra and her team have done an exceptional job for us at ProQuality

Contracting. We have engaged with them for over a year now.

They have facilitated the integration of Sales Force with Act On from start

to finish, as well as created designed and implemented a beautiful new

website. On a weekly basis they design an email blast that is professional

as well as creative and entertaining.

Their years of experience has added great value to our marketing efforts.

— Michael Trozera, ProQuality Contracting, Inc.

“I am constantly impressed by Design By Friday’s creativity,

especially because in my computer software business, the artwork

has to convey messages that are abstract.

Without exception, Design By Friday’s work is on-time and

on-budget. I am very, very pleased with Their work and would

recommend them highly.

— Sherman Chan, ASPEN Inc.

Playbook-Design By Friday - Solar Energy Marketing

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