Play nicely
5
Scott Fletcher [email protected] @scottboxx | @playnicely The Who, What, Why, Where, When & How of Play Nicely
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Transcript of Play nicely
WHO • Team of 12; directors, producers, designers and developers• Working creatively with new technologies
WHAT • Experiential content for marketing campaigns and brand engagement. • VR / 360 Filming for Vive, Rift, Gear and Cardboard• Kinect motion tracking, AR Face/Object/Marker Tracking• Online, touchscreen & mobile/tablet campaign development• Branding & bespoke system development with social media integration• Experience in Worldwide tour requirements for public installations
WHY • To present our most recent developments and encourage new business• Online 360 educational tour of Royal Opera House and a NT VR music video
WHERE • Bristol based but working in UK, US, UAE and EU• Huge resource of skilled developers to bolster already very strong team
WHEN • Established in 2009, first became well known for our AR face-tracking work• Went on to develop large scale experiences using Kinect, Leap and HTML5• Since early 2015 leading creating award winning VR and 360 content
and HOW • Unity is a universal adapter for almost all experiential production• Collaborate with client to compliment their abilities
PLAY NICELY LTD
WHO• Client; The National Theatre• Audience; 70,000 users / 25,000 shares
WHAT• A VR reimagining of a magical scene from the performance• Part of a suite of digital and physical installations, all of new media
WHY• NT and PN keen to explore the varied expressions of theatre• Gives a huge new audience an insight into the theatre world• Give a huge new audience a reason to come in the building
WHERE• Free to enjoy every day in the National Theatre public foyer• playnicely.co.uk/work/fabulous-wonderland
WHEN • November 2015 - May 2016• Numerous festival and conference invitations
and HOW• Unity / 3DSM / Premier / Stitcher / HTML5 / Audio Composition
WONDER.LAND VR MUSIC VIDEO
WHO• Royal Opera House• Good reviews but released two weeks ago so numbers not available
WHAT• Online interactive multi camera HTML 5 experience at a rehearsal for
Guillaume Tell, by The Royal Opera House Orchestra
WHY• Gives intimate and unprecedented access to the building, Orchestra and
its Musical Director, Antonio Pappano
WHERE• Royal Opera House auditorium• www.roh.org.uk/guidetoourorchestra
WHEN • Filmed in one take during the summer of 2015• We only had a 10 minute window in which were able to film during the day• Live online from April 2016
and HOW• 31 GoPros attached to 60 Musicians and a stereoscopic 360º rig • We only had a 10 minute window in which were able to film during the day
GUIDE TO THE ORCHESTRA
