PLAY BOOK

INVASIVE

92% of Teens Surveyed Want Control of their Personal Information. 85% insist that obtaining permission in shorter clearer language should be required before collecting data.

Fast Company 10.08.10

ACLU to Siri, “Sorry, I Didn’t Get That, Say Again” "The only thing that's clear is we really don't know what may be happening to the personal information we have told Siri”

— Nicole Ozer, American Civil Liberties Union attorney

DNT gets Volatile in Congress Session. Rockefeller’s Do-Not-Track Online Act calls for FTC oversight, accuses industry of dragging its feet purposely.

AdAge Digital, 04.24.13

DISRUPTIVE

Retailers dissatisfied with Google, Isis and others, Rally to Reclaim Customer ExperienceMCX companies including Walmart, Target, Best Buy and 7-Eleven operate more than 75,000 stores and process more than $1 trillion in annual payments.

Fierce Mobile, 04.17.13

Consumer Attention has Shifted to Mobile, Brands are Caught Off Guard.According to an Econsultancy survey, brands are investing more heavily in mobile but mobile consumer experience and the metrics that drive performance are a mystery.

ClickZ 03.07.13

IAC backed Aereo delivers Broadcast TV Over-the-Air to Multi-screen Devices: iPad, iPhone, Roku. CNET 05.13.13

APATHETIC

80% of Respondents have Never Downloaded a Hotel or Airline App to their Smartphones. 63% of respondents never want to interact with a travel brand via social media.

— Deloitte survey

Loyalty 360º 04.03.13

“Mobile adoption is outpacing any historical adoption trend. Businesses that will succeed on this next wave need to understand how to not only build outstanding experiences on mobile platforms, but also leverage user data rigorously in order to best measure and improve their mobile offerings.”

— Jeff Tseng, CEO of Kontagent

ClickZ 03.07.13

New Rules, Content as Nearly Indistinguishable from Commerce Nearly half of Thrillist earnings are generated from the JackThreads e-commerce site’s companion iPhone app.

Tech Crunch 03.22.13

60% of Consumers Surveyed are Interested in Mobile Payments.

—IMS Research survey "Consumers now recognize the value of the data they create on social networks and search engines and the power is shifting, as brands begin to acknowledge the real value of consumer networks.”

— "The New Value Shift." Zoe Lazarus, Lowe Counsel 

Secure ID News 12.06.12

Mobile Commerce Transactions Expected to Total $670 Billion by 2013. SOURCE: Forbes 05.16.12

PERVASIVE

By 2016 there will be more than 550 Million NFC Handsets.Up from 80 million in 2012

and 35 million in 2011

—IMS Research reportSOURCE: RFGLOBALNET 12.15.11

YOU ARE

HEREANDHERE

74% of Developers Surveyed Plan on Building Apps for Connected Cars.Developers predict that by 2015 they will be building mobile applications for more than smartphones and tablets. Televisions, connected cars, game consoles, Google Glass, and foldable screens all ranked high on the list of form factors for 2015.

— Appcelerator/IDC Q3 2012 Mobile Developer Report

INC. 12.20.12

Media Portability will Increase as Developers Build Apps for Interoperable Devices, Networks and Things. An Appcelerator 2013 survey revealed the following developer diversification by 2015. 

- Televisions 83.5%- Game consoles 71.2%- Foldable screen 68.1%- Google Glass 67.1%

 

SOURCE: INC 09.26.12

COLLECTIVE

Marketers Express Desire for a New a Operating Model… A new toolbox and collaborative digital partnerships that demonstrate value in terms of higher revenue and increased market share.

— Accenture Interactive research, Turbulence for the CMO, 2013

SOURCE: Online Media Daily 04.29.13

66% of Marketing Executives Plan to Allocate at Least 1/4 of their Budget to Digital Marketing

- 23% said more than half of their spend will go toward digital marketing

- 48% admit they will spend more on managing customer data

- 40% will increase budget spend on Web analytics- 39% will spend more on marketing analytics

Only 44% said agency partners help marketing executives transform their marketing organization, which is a clear goal for marketing executives in 2013. — Accenture Interactive research, Turbulence for the CMO, 2013

SOURCE: Online Media Daily 04.29.13

“We can't match the volume of our consumers' creative output, but we can spark it with the right type of content.”

— Joe Tripodi, CMO Coca-Cola 

- 26 million You Tube views of content that Coca Cola created

- 120 million You Tube views of content created

by others SOURCE: HBR Blog by Joe Tripodi  04.27.11

Twitter Innovation is a Process of Organic Learning, Crowd Sourcing whereby Key Functionality Pioneered by Ecosystem Developers Includes:

- Retweets- Replies- Hashtags- Mobile app- Social ads

 SOURCE: Business Insider 03.17.13

Pocket Change Rewards Users with Digital Currency for “Positive, Organic Behavior,” …such as achieving goals in game play, shopping, travel and social activity. Pocket Change digital currency is earned on 400 apps redeemed by 50 million users at retail and online environments such as, Target, Sephora, Fab, Playstation and XBox. SOURCE: Tech Crunch 03.21.13

FUTURE

Apple Users Downloaded Nearly as Many Apps in 2012 Alone as they have Since iPhone’s 2007 Launch.  

- 4 year period June 2007 – October 2011:

18 billion downloads

- 1 year period October 2011 – September 2012: 17 billion downloads

Google Play reached 25 billion downloads Q3 2012 and offers 800,000 apps. SOURCE: Read Write 12.26.12

January 2012“Apple’s momentum is incredibly strong, and we have some amazing new products in the pipeline.”

— Tim Cook, Apple CEOSource: Investment U 01.12

July 2012Apple acquires fingerprint sensor technology developer, AuthenTec Inc., for approximately $356 million. Source: Digital Times 07.28.12

September 2012 "It's not clear that NFC is the solution to any current problem.”

— Phil Schiller, Apple VP of Worldwide Marketing  Source: Patently Apple 05.02.13

VISION

October 2012Apple files 9th NFC patent, this time with a new and distinct focus relating to establishing an NFC session Source: Patently Apple 05.02.13

MEDIA NETWORKS

RMG Networks with 200,000 Displays, adds NFC at Shopping, Air Travel and Fitness Locations. SOURCE: NFC Rumors 06.25.11

Clear Channel Deploys NFC 10,000 Panel Offering Nationwide in the UK. SOURCE: Clear Channel 12.11.2012

Blue Bite Deploys NFC LBS at 140 Malls for Clip’d coupon platform distribution on Adspace’s 2,900 DOOH display network reaching 48 million shoppers per month  SOURCE: Media Post 03.08.13

Cross Device Behavior is an Essential Metric Defining Media Value“Can you attribute spending to actions that you are getting the consumer to take? This helps you validate what media or inventory is valuable and what isn't.”

— Cass Baker, executive vice president at Leapfrog Online

 SOURCE: Click Z, 03.05.13

RTB is in Demand, along with “Viewability” RTB Growth

- 2012 146%- Q4 85%

 — Accordant Media. The “Q1 Market Pulse” report

TRANSACTION NETWORKS

A New Monetary Exchange is Evolving from within the Hyper-connected Environment. Lifestyle behavior and engagement rewards developers, gamers and brand ambassadors with virtual currency.

Amazon launches virtual currency, courts developer’s engagement. ZD Net 02.05.13

 

Commerce on Mobile Devices will Exceed $1 Trillion within 4 years, Worldwide

— IDC  Worldwide business and consumer spending over mobile devices is predicted to exceed $1 trillion by 2017, according to the latest research from IDC.FierceMobileIT 11.19.12

 

m-Commerce is a Proven and Rapidly Evolving Growth Market In Q1 2013, 17.4% of retail transactions are m-commerce, Up 31% from Q1 2012

SOURCE: Media Post 04.26.13

 

m-Commerce is about TVs and Digital Displays as much as it is about Turnstiles and TerminalsOf TV viewers age 18 to 24; 80% simultaneously use a phone or tablet while watching the big screen. “Second screen is a big opportunity”

— Henry Blodget, Business Insider CEO SOURCE: Business Insider 04.25.13

Cash and Checks are being Displaced by Digital Payments as Payment Cards are Migrating to Mobile Devices.Paper-based forms of payment are expected to decline from 50% in 2005 to 31% by 2015

—The Nilson Report (Issue 985)

Gift Cards have Emerged as a Leading Segment of the Prepaid Market

— Blackhawk

Retailers are increasingly embracing third-party distribution of gift cards as a means to capture market share and to increase traffic and average spending in their stores.

— National Retail Federation

Worldwide Mobile Payment Transactions in 2012: $172 billion Worldwide Mobile Payment Transactions in 2016: $617 billion

— Gartner’s “Forecast: Mobile Payment, Worldwide, 2009-2016” May 2012 research

report

 SOURCE: BLACKHAWK

NEURAL NETWORKS

“Artificial intelligence, the science and engineering of making intelligent machines”

— John McCarthy, Stanford AI Lab AI is applying technology agents to automate tasks typically requiring human reasoning such as learning, planning, perception and communication.

An Intelligent Agent Perceives it’s Environment and Takes Actions that Maximize its Chances of Success

Application of AI to RFID /NFC Referencing data in context aware hyper-connected environments for successful engagement experience

- Historical- Behavioral- Social- Preference- Analytic

Cloud connected, collective intelligence data feeds inform an AI network system architecture that’s mobile device coupled on user impulse for commerce automation.

SOCIAL NETWORKS

Facebook Launched Reloadable Gift Cards in January This Year"After you've received a card, the next time you get a Facebook Card gift, it will instantly be added to your existing card… Your card can hold multiple gift balances, and each balance is dedicated to the retailer associated with the gift.” SOURCE: Mashable 01.31.13

Mobile Social Advertising Channel to Exceed $2 Billion in Revenue by 2017 fueled by Facebook and Twitter Mobile Frequency

— BIA/Kelsey  SOURCE: ClickZ, April 11, 2013

 

Kraft NFC Campaign Streamlines Mobile Engagement on Thinaire, Delivers Brand Socialization with 12 times the Activation of QR Codes. SOURCE: Mobile Commerce Daily 10.18.12

Finnish Start-up 6Starz NFC Check-in Attracts Patrons, Socializes Proprietor OffersBars, restaurants and nightclubs use NFC-based service to communicate with customers, provide incentives for inviting friends to meet up in venue.

SOURCE: NFC World 04.24.11

Good2gether’s NFC Social Media Check-in and Social Good, Offer Alerts Match Socially Responsible Business with Conscientious Consumers.

- businesses check in on social media, register for notifications

- donate a percentage of purchases to local non-profit

- customers check-in at retailers using NFC window sticker badges  SOURCE: NFC Times 02.21.13

Bonnaroo’s Best Program of 2012 “Probably one of the best programs in 2012 or any year was our RFID that we built out with Ford. So basically, everybody who comes to the festival gets an RFID wristband. It’s their ticket, so they can register it online…Through a partnership with Spotify, after the event, we were able to send you a full set list from that show. To have that journal all in one place, all of it branded with Ford…[made for] 200 million impressions, 2 million likes and comments.”

SOURCE: ADWEEK 03.18.13

QUANTUM NETWORKS

Application of quantum mechanics, superposition, entanglement, qubits, in artificial intelligence and content addressable memory systems will make everyday computing entirely invisible, ubiquitous and perceptually indistinguishable from our biology.

Cisco Estimates there are Now 1 Trillion Devices Connected to the Internet— Padma Warrior, Cisco Chief Technology Officer

INTERNET OF THINGS

The Internet of Things Includes Marketing, Gaming and Brand-Licensed ThingsFlomio Brings NFC RFID to 3D ObjectsThe company has launched a service in which it manufactures figurines and other three-dimensional plastic objects with embedded RFID tags, for applications that include marketing and gaming.SOURCE: RFID Journal 02.22.13

Disney Announces Disney Infinity Multiplatform Game Combining Potentially Every Disney Franchise with RFID on Xbox 360, PlayStation 3, Nintendo 3DS, Wii U, Wii, PC and iOS.

“This is one of the most creative things in the interactive world that I have ever seen…It’s a tool chest for creativity.”

— John Lasseter, Disney chief creative officer

Source: WIRED 01.15.13

Skylanders RFID Toys Outsold All Other Action Figure Lines Last Year, Topping Even Star Wars with Sales Upward of $500 Million in the US Alone.

— Activision Source: WIRED 01.15.13

Rayman Uses Wii U’s NFC to Add Characters within Online Multiplayer Game Play.

Source: Nintendo Life 04.27.12

“Assuming growth similar to what prevailed during the Internet boom, the Industrial Internet revolution will add about $15 trillion to global GDP by 2030. That’s the equivalent of adding another U.S. economy to the world.” 

— Jeff Immelt, CEO GE

Gigaom, GE NOV. 28, 2012

"Cloud computing, mobility and the internet of everything are the most network-centric computing transitions that have ever been…they present Cisco with an opportunity to lead the communications and IT industry for the next decade”

— Cisco Chairman and CEO John Chambers

SOUCE: European Communications 10.05.12

The Internet of Things Includes Machine Vending and Social Cause ThingsThe Coca-Cola Co. aims to drum up more financial support for the American Red Cross through a new donation option piloted on some of its interactive vending machines in Atlanta.

SOURCE: the Atlanta Business Journal 09.17.12

TREE OF KNOWLEDGE

“In the next age of computing — which we at IBM are calling the era of cognitive systems — hardware and software will gain amazing new human brain-like capabilities to learn, adapt and sense that will fundamentally improve the way people live, work and interact with each other.”

— Paul Bloom

SOURCE: IBM'S TELECOM RESEARCH 01.17.13

QUANTUM COGNIT ION

Ray Kurzweil Joins Google In Full-Time Engineering Director Role; Will Focus On Machine Learning, Language Processing

SOURCE: Tech Crunch 12.14.12