Unprecedented exposure for your premier property

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NATIONAL PLATINUM PACKAGE

Cancellation of any portion of the National Platinum Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the package. National Platinum Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online and magazine advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

Editorial

• The cover of Domain Prestige in Wednesday’s The AFR, plus cover story

• Domain digital editorial article

Magazine Advertising

• Domain Prestige in The AFR full page advertisement x 3 weeks

• Domain in Saturday’s The SMH and The Age, plus Friday’s The AFR full page advertisements x 2 weeks

Digital and Social Amplification

• Domain Dream Homes x 1 week

• Facebook Instant Experience

• Domain Facebook, Twitter and Instagram social amplification

• Domain Social Boost x 4 weeks

INVESTMENT: $40,070 GST inclusive

NATIONAL PLATINUM PACKAGE ELEMENTS

For the first time, Domain offers sellers this ultimate package – The cover of Domain Prestige in The Australian Financial Review, magazine advertising across Domain in The Sydney Morning Herald and The Age & Domain Prestige in The AFR, domain.com.au editorial exposure, a homepage feature on Nine’s leading news sites, nine.com.au and 9news.com.au plus extensive amplification through Domain’s influential social media platforms for your premier property.

NATIONAL PLATINUM PACKAGE

NATIONAL PLATINUM PACKAGE

NATIONAL PLATINUM PACKAGE

Source: 1 emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018. *Percentage more likely compared to the average Australian aged 14+ ^Some suburb exclusions may apply.

Nationally inserted into copies of The Australian Financial Review each Wednesday^, Domain Prestige showcases the best in luxury Australian property and editorial. Reaching 315,000 people each month1, advertising in Domain Prestige gives you outstanding access to The AFR’s affluent executive audience.

Capture buyer attention by featuring your premier property on the cover of Domain Prestige. Plus, tell your property’s story with a double page cover story and three weeks of full page advertising.

Australia's luxury property magazine

THE COVER OF D OMAIN PRESTIGE IN THE AFR , PLUS COVER STORY

MAGAZINE EDITORIAL & ADVERTISING

SHOWCASE YOUR PROPERTY TO HIGH-NET-WORTH BUYERS AND INVESTORS

of Domain Prestige readers are social grade A or B173%

72% Domain Prestige readers are 72% more likely to have investments over $500k1

1in2of Australia’s high net worth individuals

($300k) read The AFR Monthly1

Source: 2. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, Includes Domain in The Age (Sat), Domain in The Sydney Morning Herald (Sat), Domain (Fri) in Financial Review, Prestige (Wed) in Financial Review. 3. Domain Group Internal Data, Dec 2018. 4. Australia's leading publisher of property

journalism based on visits to News & Advice on Domain.com.au & Allhomes (Google Analytics, Oct 2018) vs REA News & Lifestyle (REA Media Kit Oct 2018). *Nine's digital mastheads include theage.com.au, smh.com.au, canberratimes.com.au, brisbanetimes.com.au, watoday.com.au.

Your article will be amplified through Nine’s digital mastheads*, Domain and the Domain Magazine newsletter sent to 48k people each week3.

D OMAIN.COM.AU EDITORIAL ARTICLE

NATIONAL PLATINUM PACKAGE

Attract more active buyers with Domain’s leading property magazines in Sydney and Melbourne. Published in metropolitan copies of Saturday’s The Sydney Morning Herald and The Age, plus Friday’s The Australian Financial Review, Domain’s weekly magazines cover the best in property and lifestyle.

Connect your property to 1.6 million people each month2 with two weeks of full page advertising per magazine.

Inspire active and passive buyersD OMAIN IN THE SMH & THE AGE

Domain editorial receives more than twice the monthly visits when compared with the nearest competitor4

NATIONAL PLATINUM PACKAGE

Source: 1. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. Includes Domain and the Dream Homes partnership network including the Nine digital metro mastheads, canberratimes.com.au and nine.com.au. 2. Domain

Group Internal data, Oct 2018, based on email enquiry postcode data (excludes international enquiries).

Domain Dream Homes is an effective way to reach a larger audience by featuring your property on the domain.com.au homepage to people actively searching for properties.

Additional positioning on the smh.com.au, theage.com.au, brisbanetimes.com.au, watoday.com.au, canberratimes.com.au, nine.com.au and 9news.com.au will broaden your audience and capture the attention of active and passive property seekers generating more views and enquiries.

Showcase your property to a larger audienceDREAM HOMES

DIGITAL EXPOSURE

of the combined digital audience are social grade A or B1

of sale enquiries for Dream Homes properties come from out-of-area290%

REACH OUT-OF-AREA BUYERS

43%AFFLUENT AUDIENCE

Australians use Domain, theage.com.au, smh.com.au, brisbanetimes.com.au, watoday.com.au, canberratimes,

nine.com.au and 9news.com.au each month1

12,600,000E X T E N S I V E AU D I E N C E

Source: 3. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Dec 2018 versus REA. 4. Sensis Social Media Report Jun 2018.

NATIONAL PLATINUM PACKAGE

SOCIAL AMPLIFICATION

of Australian internet users use social media daily4

combined social media following across Domain’s Social Pages3

D OMAIN FACEBO OK, INSTAGRAM AND TWIT TER SO CIAL POST

Amplify your property via Domain’s social media pages, and attract active and passive buyers when they’re most engaged.

With a combined social following of 1.6 million3, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

Leverage Domain’s social leadership

1.6mSO CIAL REACH

62%HIGH ENGAGEMENT

D OMAIN SO CIAL BO OST

Showcase your property as a Domain sponsored post on Facebook.

Social Boost places your property into the Facebook newsfeed of buyers who we know are actively searching and enquiring on properties in your area generating more views, enquiries and engagement.

on social media compared to our nearest competitor3

#1S O C I A L L E A D E R S H I P

Unprecedented exposure for your premier property

Domain delivers buyers.

Contact your real estate agent today.

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