Platform prezo copy
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Transcript of Platform prezo copy
There are 653,324 ideas• We can experiment with networked
reporting, new editorial structures, storytelling tools, data base journalism and more.
Why Experiment?
• Rule of the Internet: Cheaper/Easier to try than to debate about trying.
• Stems from “Agile and Iterative” Fail early, fail often - try again.
Technology Companies
Media companies
The future of media consumptionWe might not
recognize this spaceEVOLUTION
Mistake• Broadcasters think their in the broadcast
business
• Newspaper reporters think they are in the newspaper business
• Radio reporters think they are in the radio business
Geography of the Web
The information business is booming!
The best mobile experiences are native How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE ANYTHING?
Actions like swiping - have a texture that is part of the storytelling experience (Snowfall). It adds a new dimension to the storytelling. The reader doesn’t scan with their eyes - they can feel the story. This will become more intense: geolocation, accelerometers, gesture control, Augmented reality, etc.
Content can appear without other editorial context
This is also related to the “death of the homepage”
“It’s about making [the text] scannable, quite modular,” — Nathalie Malinarich, mobile editor for BBC News
Infographics & new mediums of distribution
Infographics have performed well on: - Twitter - Medium - Reddit - Tumblr - Facebook
AJ+ stylized templates for efficiency
Twitter-optimized quote templates.
Even Al Jazeera Turk likes them!AJ+ templates for Infogram, speedy content production
Content can appear without context.
“Mobile experiences fill the gaps while we wait. !Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!
Here Comes Everybody• Figuring out success on the web is like
predicting the weather. It’s not an exact science - but we are getting better all the time.
• Journalism will only succeed on the shoulders of its failures. (May a thousand flowers bloom).
• The law of numbers says we will figure this out.
• Story time....... How does a four-year-old interact with the world?