PLATFORM for automotive equipment suppliers/manufacturers ... · (AI), the internet of things...

P L A T F O R M f o r a u t o m o t i v e e q u i p m e n t s u p p l i e r s / m a n u f a c t u r e r s a n d a u t o m o t i v e i n d u s t r y - r e l a t e d s e r v i c e p r o v i d e s t o a c c e l e r a t e m a r k e t e x p l o r a t i o n a n d e x p a n s i o n

＊LAST UPDATE 2019/09/04

1Copyright ⓒ 2019 Nikkei Business Publications, Inc. All Rights Reserved.日経Automotive × 日経 xTECH ｜自動車業界向け製品、自動車関連サービスの市場開拓を支援するプラットフォーム

MEDIA GUIDE / Nikkei Automotive

Automotive technology never stops advancing thanks to the fast-moving integration of digitalization and ITC technology. Nikkei Automotive provides what the automotive industry really needs to know — constant updates on automotive technology and trends. It proactively covers a wide range of topics, including environment-friendliness, self-driving cars, cloud capabilities, networking, IT-related breakthroughs and more that are essential for advancing automotive technology further. It also runs up-to-date information focusing on new trends in the United States, Europe and emerging markets, such as China and other Asian countries.

Nikkei Automotive is a magazine “leading the future of automobiles” specializes in automotive technology and automotive industry management

• First issue : June 2004• Circulation : 10,000 (Ave. readers-per-copy

6.2 persons)• Frequency : Monthly (11th day of each month)

12 issues p.a.

]

Reader profiles Readers are key persons supporting Japan’s automotive manufacturing and technology development

Sector（％）

Automaker14.7

Auto parts 29.4

Electrical/electronic parts

15.5

Materials 4.8

Machinery/equipment 6.7

Molding/processing 1.7

Other auto-related tech 3.3

Others9.8

Education/research institute 2.5Govt/public entities 1.5IT system vendor 3.1

Software 4.4Energy 1.3

Auto after-market 1.3

Procurement/purchases 2.1

IT system planning/building/operation 3.3

Marketing 5.4

Sales engineering/maintenance 5.4

Info/documents archives 0.4General affairs/accounting/HR 2.5

Consulting/training 2.7

Sales 4.1

Others 4.9

Job（％）

R&D21.8

Design 19.2

Product planning 7.4

Prototype/experiment 1.9Production/prod tech/prod mgt 5.2

Quality knowhow/mgt 5.0

Management/mgt planning8.7

15% in automaking sector;50% in diverse group of suppliers

60.5％ are engagedin automotive manufacturing


MEDIA GUIDE / Nikkei xTECH

It provides technology information to engineers and business leaders. It covers up-to-date developments and trends in technology and business areas with particular emphasis on cutting-edge efforts in fields, such as artificial intelligence (AI), the internet of things (IoT), autonomous driving and mobility as a service (MaaS).

Nikkei XTECH is a leading digital media that keeps leaders responsible for advancing technology and business reform in industries updated on vital technology and business information

• First issue : February 2018• Page views per month : 18,866,661*• Unique browsers per month : 2,464,403*• Registered users : About 2.2 million

* As of June 2019

Category: Automotive

Monthly page views→ 1,543,416 Monthly unique browsers→ 426,949

Reader profiles Key persons* responsible for advancing technology and business reform in various sectors, such as automotive, electronics and manufacturing, among others ＊Profile of “automotive” readers

Sector（％）

Electrical/electronic equipment22.5

Auto/transportequipment13.2

Other manufacturing15.9

Info processing/ SI/software

12.9

IOthers

35.5 Jobcategory（％）

Technology/design17.2

R&D13.2

Management/mgt planning12.2

Info processing/ Info system 11.4

Sales 10.2

Planning/research/marketing 6.9

Others29.1

Jobposition（％）

President/chairperson/board member10.9

Department head/general manager12.7

Section head18.1

Unit chief/supervisor

15.2

Others43.0

Companysize

(employees)（％）

Below 10023.1

100～99924.4

1,000～9,999

27.7

10,000+24.8

23% in dept head or higher decision-making positions; over 50% in

managerial/supervisor positions

65% in manufacturing industry; A majority of readers in electronics, auto sectors

Over 30% engaged in tech/R&D areas; Many responsible for management/mgt planning

Readership covers people at both larger and smaller firms


MEDIA GUIDE / Nikkei xTECH

Employers of readers Key persons responsible for advancing technology and business reform in various sectors, such as automotive, electronics and manufacturing, among others (The tables show the companies where readers work)

Company # of readers1 DENSO 4,3112 Honda R&D 4,0123 Nissan Motor 3,1704 Mazda Motor 2,3235 Toyota Motor 2,1616 Honda Motor 1,2657 Mitsubishi Motors 9928 Suzuki Motor 9639 Yamaha Motor 958

10 Aisin Seiki 76211 Isuzu Motors 74012 Toyota Industries 68113 Aisin AW 57014 Yazaki 49315 Calsonic Kansei 46116 Kawasaki Heavy Industries 45917 Honda Engineering 41318 JATCO 41119 Keihin 40220 Mitsuba 362

Automotive/transport equipment / TOP 20

Company # of readers1 Panasonic 11,7022 Fujitsu 7,7083 Sony 6,3104 Toshiba 6,2395 Sharp 4,8086 Canon 4,6107 NEC 4,2038 Hitachi 4,0339 Mitsubishi Electric 3,412

10 Seiko Epson 3,32311 Murata Manufacturing 2,82012 Renesas Electronics 2,69913 Ricoh 2,47814 KYOCERA 1,86415 Fuji Xerox 1,73016 OMRON 1,55717 Hitachi Group 1,40618 Oki Electric Industry 1,30019 Konica Minolta 1,24720 Alps 1,195

Electrical/electronic equipment / TOP 20


Menus at a glance

We have a variety of menus of services tailored to enhance your company’s marketing process or meet other needs. We offer the best possible combinations of services to help your company find solutions

Awareness

Interest

Contact/meetings

Events &seminars

Campaigns to increase

audience

Changingcustomerattitudes

M a r k e t i n g p r o c e s s

M e n u s o f s e r v i c e s

Brand l i f t i ng

A d v a n c i n g u n d e r s t a n d i n g

C u s t o m e ra c q u i s i t i o n

F o s t e r i n g c u s t o m e r

b a s e

C l os i ng

Targeting mail/ e-zine/ text ads

Pure advertisement

Display ads

Nikkei xTECHActive

Tie-up ads

Advertorial EXPRESS

Seminar sponsorship

NikkeixTECHPartners

(PRNew

s)


Magazine Advertising (pure ads/advertorials)

Nikkei Automotive is subscribed to by companies/departments/sections. On average, it has 6.2 readers per copy (PRC), meaning that there are many people within the same company reading the magazine. If your company chooses an advertorial plan (tie-up advertising), we will undertake its production. There are options for your company to use the advertorial in Nikkei xTECH (web tie-up) and/or select an offprint as an effective marketing funnel tool.

For brand lifting, it is possible to reach the Nikkei Automotive readership by using either a pure advertisement or an advertorial aimed to increase customers’ product understanding

＜Fee＞

4-color/1-page: JPY 580,000 (excl. tax)

※ A pure advertisement for branding

※ An advertorial for increasing customer of service and fostering customer base

※ A web tie-up is possible

※ An offprint (as a marketing tool)


EXPRESS

Nikkei Automotive EXPRESS is a tabloid size (width 273 mm x height 406 mm) supplement, which can contain up to 3,500 to 4,000 Japanese characters. With the logo of Nikkei Automotive placed at the top, the content is an objectively written article exclusive to the magazine.

A highly visual tabloid-size marketing tool effective in launching new products, proposing solutions and letting the market know your users

※ A Nikkei Automotive Express article can appear in Nikkei xTECH in a tie-up

※ An effective exhibition-site marketing tool

＜Fee＞JPY 1,500,000

(excl. tax)


Seminar

Nikkei Automotive-organized seminars that are attended by the automotive industry’s key persons are a perfect business development opportunity. There are sponsorship plans to have a presentation time or an exhibition space

Contact us to learn the 2020 seminar schedule.※ Automotive Ethernet Seminar 2019 was held in June, featuring the latest autonomous driving and connectivity capabilities.

2019 Nikkei Automotive Seminar Schedule---------------------------------------------------------------------------------------------------------------------

Commemorating the launch of “Jisedai Jidosha 2019” (Next-generation Automobiles 2019)

Jidosha Mirai (The Future of Automobiles) Summit / Spring Thurs, April 11, 2019

Core technology and challenges for autonomous driving

---------------------------------------------------------------------------------------------------------------------

Nikkei Automotive Ethernet Seminar Wed-Thurs, June 5-6, 2019

In-vehicle Ethernet the key to autonomous driving/automotive connectivity

---------------------------------------------------------------------------------------------------------------------

Connected Car Seminar Thurs, Sept. 5, 2019

Connected car frontline - Explore the business model in 2030

---------------------------------------------------------------------------------------------------------------------

escar Asia 2019 Tue-Wed, Oct. 1-2, 2019

The era of embedded security in cars (escar) begins

---------------------------------------------------------------------------------------------------------------------

Future Mobility Seminar: Tokyo 2019 Wed, Oct. 23, 2019


Banner ads are possible in the automotive section of Nikkei xTECH

To enhance brand lifting and customer conversion, Make the most of display ads/text ads

6

■ Super bannerDouble super bannerBillboard

■ First rectangleFirst double-rectangle

■ Side banner

■ Second rectangleSecond double-rectangle

■ Text ad

E-zine advertisingNikkei Automotive NewsEmail magazine header or center advertising is possible to reach Nikkei Automotive News readers online. Distribution: Every Friday / Number of emails sent: 153,748 (as of Aug. 2019)

※ For illustrative purpose only

＜Fee＞

JPY 150,000(excl. tax)

＜Fee＞

JPY 200,000 (excl. tax)

Display Ads/Text Ads/Mail Ads 8


Your company can send advertising emails of its own by selecting target customers from Nikkei Business Publications, Inc.’s database (profiles and behavioral data regarding Nikkei BP Website members, email magazine readers, print magazine readers and seminar/exhibition audiences)

Usable database segments (examples)

Behavioral data:・Categories of articles browsed, keywords

Users browsing the “Automotive” section of Nikkei xTECH; users searching information by using the keywords “autonomous driving”

Profiles: ・Age, gender, location, sector, department/section, job position, number of employees

Section chiefs or above in the automotive and transport equipment sectors, living in the Kant0, Tokai and Kinki areas

Packaged plan: ・Registered users of Nikkei Automotive News

Targeting Mail 9

＜Fee＞※ Unit prices vary depending on segments / Actual overall costs vary depending on the number of emails sent

JPY 40 per email / Min. charge: JPY 300,000 / Packaged plan: JPY 1,000,000 (about 100,000 emails)(all excl. tax)


We produce advertorials (tie-up ads) for increasing customers’ awareness and knowledge of products and services provided by your company. Nikkei Business Publications editorial staff members cover your company’s products, solutions and technologies and write an advertorial that reflects Nikkei xTECH’s global perspective

※ Tie-up advertising can be used to shed light on the CEO or an R&D success story, for example. A multi-installment series is possible. The advertorial may be used as a marketing material. An offprint is also possible. Consult with us about details.

Advertorial page

Tiu-up menu

Email magazine

2-line e-zine notice

＜Fee＞JPY 2,000,000

(excl. tax / Posting period: 4 week)

Tie-up Ads 10

Pickup content/in-feed ad

We

attractwebsite/e-zine

readersto

theadvertorial

※ As an optional service, a detailed report can be submitted afterward.

※ Magazine ads can be reproduced for an advertorial plan.


White paper/video uploading for boosting lead generationWe have plans for your company to appeal to and acquire potential customers. Your company’s contents (white paper/PDF materials) appear on Nikkei xTECH Active with an introduction. We provide you with a list of readers downloading the contents.

Your company’s white paper

(PDF materials/introductory page)

Readers downloading the contents are asked

to provide personal information

＜Fee＞JPY 500,000

(excl. tax) (data to cover 50+ readers)

Nikkei xTECH Active/PR News 11

Nikkei xTECHWebsite, email magazine

PR News: Yearlong run of PR pieces on Nikkei xTECH

It is possible to run public relations pieces on Nikkei xTECH for a year at your discretion.

JPY 600,000(excl. tax)

(Eligible to run 5 PR pieces per month for 1 year)

＜Fee＞

■ Headline

■ Text

■ Linked to Websites with detailed information

※ Direct online uploading is possible; page views can be confirmed on your own.

※We provide your company with reader data, including their names, the names of their companies, their positions concerning products and services, all of which should be useful for marketing. Further, we ask readers why they download the contents and how soon they expect to introduce products/services mentioned in the contents. We give your company a list of responses to those questions as well.


Contacts

Nikkei Business Publications, Inc.

Technology Media Advertising Dept.

4-3-12 Toranomon, Minato-ku, Tokyo 105-8308 Japan

TEL：81-3-6811-8021/FAX：81-50-3153-7276

Email:[email protected]

PLATFORM for automotive equipment suppliers/manufacturers ... · (AI), the internet of things...

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Transcript of PLATFORM for automotive equipment suppliers/manufacturers ... · (AI), the internet of things...