Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos conectando a todos tus...
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Transcript of Plataformas colaborativas: ¿Cómo gestionar tus comunicaciones y proyectos conectando a todos tus...
Leonardo Moreno GonzálezSocial Business Leader para Sudamérica y Centroamérica
#NewWayToWorkAplicando tecnología social a los procesos de negocioNoviembre 2015
Agenda• Evolución de las tecnologías sociales en los negocios• Beneficios obtenidos de procesos de negocio sociales• Aplicaciones sociales como facilitadores de adopción
Thomas Watson, Jr.Former CEO of IBM
“I believe the real difference between success and failure in a corporation can very often be traced to the question of how well the organization brings out the great energies and talents of its people. ”1963
© 2015 IBM Corporation
Enterprises are rapidly adopting social capabilities to accomplish their business goals
In the past two years, social deployment has more than doubled: And organizations are achieving a wide range of objectives from social:
Adoption Outcomes
Enhanced collaboration
Accelerated innovation
Expanded into new markets
72%
64%
67%
Outcomes% of leading orgs* achieving
Source: IBM Center for Applied Insights Raising the game: The IBM Business Tech Trends Study | For more info, visit: www.ibm.com/ibmcai/biztechtrends
* Leading organizations or “Pacesetters”, defined in the 2014 Business Tech Trends Study; view transformational technologies (e.g., Mobile Computing, Cloud Computing, Big Data & Analytics, and Social Business) as critical to their organization's business success, and they are outpacing competitors in adopting
© 2015 IBM Corporation
74% of respondents define a "social" business as one that uses social technology to foster collaboration among customers, employees and partners.
Only 20% believe their organization is currently acting truly "social".
But many don’t know where to start or how to advance their goals
7Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impactFor more info, visit: ibm.com/ibmcai/socialstudy
21%C-level LOB
9%VP, Director,Manager LOB
44%VP, Director,
Manager IT
26%C-level IT
Distribution by role1
(spanning 5 countries and 18 industries)
To understand how enterprises are deploying social, we surveyed 372 IT and business decision makers
HorizonWatch: Social Business Trend Report, 2015 - Social Business moves to mainstream adoption as execs lead the cultural transformation
Tendencias clave en Social en 2015
1.Execs Lead: Expect more leadership from execs in 2015.
2.Mobile Collaboration: Workers want it on their mobile device.
3.Social CRM Analytics: Continues to be a growth area.
4.Employee Advocacy Programs: Employees can be great brand ambassadors in external social media.
5.Social Selling: Inside Sales teams selling products and services via social media channels.
Insights de los C-suite Study 2013 y 2015
59%
52%
More decentralized decision-making
Greater focus onnew markets
More competition expected from other industries
Market FollowersTorchbearers
69%
57%
62%
45%
Business landscape change (in 3 to 5 years)
more38%
more13%
more21%
Extent of collaboration with partners and employees
Beneficios obtenidos
The Total Economic Impact™ of IBM ConnectionsIBM Connections Social Collaboration platform increases end user productivity and reduces operating costs
Forrester Research
Anish ShahSenior Consultant, Total Economic Impact
August 18, 2015
Proven Return on Investment
Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on behalf of IBM, July 2015Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192
Proven Return on Investment
Based on a representative organization. The Total Economic Impact™ Of IBM Connections, a commissioned study conducted by Forrester Consulting on behalf of IBM, July 2015Source: https://www-01.ibm.com/marketing/iwm/dre/signup?source=swg-US_Lotus_WebMerch&S_PKG=ov38603&dynform=20192
Aplicaciones sociales
FrankComunicaciones internas
AnnaColaboradora en Lima
GailColaboradora en Cusco
Caso de uso de Intranet Social
FrankSupervisor de construcción
DanMiembro del equipo
GailGerente de Línea de negocio
TedGerente de proyecto
Caso de uso de Gestión Social de Proyectos