PLANS TO DIFFERENTIATE CASINO RFA Applications/Hard Rock/NYS... · a casino, Hard Rock is a...
Transcript of PLANS TO DIFFERENTIATE CASINO RFA Applications/Hard Rock/NYS... · a casino, Hard Rock is a...
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The proposed Hard Rock Hotel & Casino will be unlike any competitors in the region. More than just a casino, Hard Rock is a differentiated entertainment experience – from the design, to the memorabilia, to the service, and to the philanthropy – the Hard Rock experience is one of a kind. Please see the attached presentation, which shows the key differentiators.
PLANS TO DIFFERENTIATE CASINOEXHIBIT VIII.C.6.c.
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hard rock hotels & casinos
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Hard Rock has evolved into one of the most exciting, sophisticated and energetic lifestyle brands in the world.
please allow me to introduce myself…
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existing territorycountries without hard rock
LONDON MOSCOWPRAGUE VENICEORLANDO NEWYORKCHICAGO OSLO
TOKYO
MACAU
BALI
LAS VEGAS
HONOLULU
TAMPA
HOLLYWOOD MUMBAIDUBAIBARCELONABOGOTAAruba
Europe – 50%Asia – 37%
USA – 83%brand awareness
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a casinomore than
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a differentiatedexperience
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authentic
passionate
irreverent
unpredictable
democratic
authentic experiences
brand missionto spread the spirit of rock’n roll by creating
that rock.
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brand premiumbrand relevancedrives
celebrity
memorabilia
music
philanthropy
media coverage
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monumentsaspirational
iconic
unique
brand-defining elements
accentuate local cultures
respect for architectural heritage
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sleepupper upscale to beyond luxury
music-centric design
oversized
rock-star suite
unique bathrooms
brand-defining amenities & programs
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playworld-class
energy
state-of-the art
efficiency
marketing
VIP
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meetflexible
latest technology
unique spaces
party
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retuneRock Spa®
branded treatments & equipment
brand amenities & retail
Body Rock®
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shopRock Shop®
exclusive to Hard Rock properties
artist-inspired offerings
fashion-inspired offerings
classics
high-end shopping
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floatsignature element
integrated design
vibe
cabanas
pool party
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eatHard Rock Cafe®
signature restaurants
destination
three meal
NYY Steak®
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socialworld-class clubs
DJ’s and live music
lobby bar
center bar
sky bar
pool bar
destination
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live Hard Rock Live®
purpose-built
flexible
concerts
events
banquets
meetings
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global scale
local relevance
vibe
26,000 live music events a year
largest global battle of the bands
Hard Rock Records®
music
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memorabilia77,000 items
largest collection in the world
locally relevant
global tours
newsworthy
priceless
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multimediatechnology
exclusive to Hard Rock properties
partnership with Microsoft
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service
environment
attitude
moments
memories
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