Plano De Negócio - Planeta Bola Ltda Office 2003
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Transcript of Plano De Negócio - Planeta Bola Ltda Office 2003
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A oportunidade identificada pelo PLANETA BOLA é representada pela carência de opções de restaurantes na região da Avenida Engenheiro Luis Carlos Berrini, no município de São Paulo.
A Oportunidade
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Região com grande população flutuante durante toda a semana;
Região com trânsito intenso e grandes congestionamentos à partir das 17h00;
Opções de restaurantes se resumem basicamente a comida por Quilo (pequena diferenciação);
Não há opções de estabelecimentos para realizar um happy-hour na região.
A Oportunidade
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Região com grande concentração de estrangeiros, notoriamente Europeus;
O Copa do mundo no Brasil em 2.014;
Inauguração do museu do futebol (...);
A Oportunidade
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O Público-Alvo
Pessoas que trabalham na região da Avenida Engenheiro Luis Carlos Berrini, no município de São Paulo que carecem de opções de restaurantes no horário do almoço e no happy-hour.
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A Empresa
O PLANETA BOLA será um restaurante temático, cujo tema, o FUTEBOL é uma das grandes paixões dos Brasileiros.
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A Localização
Avenida Engenheiro Luis Carlos Berrini, 1.642
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Os Clientes
1 Torre Sul 5 Ag. Banco Itaú 9 Ed. Itajú 13 Cond. Berrini
2 Nações Unidas 6 Ed. Alice M. Ferreira 10 Ed. Arandú 14 Ed. Pres. Bernardes
3 WTC Sheraton 7 Ed. Berrini 11 Luxor Center
4 Gold Center 8 Ed. Igaratá 12 Arandú Center
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Os Clientes e os Concorrentes
1 Rangos 5 Fogão Caipira 9 Mandarine
2 Gean Estamplaza 6 Sem Nome 10 Tendor
3 Padaria Brooklin 7 Restaurante D. Rosa 11 Lanchonete
4 Arizona 8 Café 12 Casa de Massas
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Mapa Aéreo
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Backup
O Local (Hoje)
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Backup
O Local (Hoje)
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O Local (Conceito)
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O Local (Conceito)
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O Local (Conceito)
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Proposta de Interior
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Proposta de Interior
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Proposta de Interior
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Proposta de Interior
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Proposta de Interior
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Proposta de Interior
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Proposta de Interior
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Entrega (Delivery)
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Backup
Cardápio
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Cardápio
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Backup
Cardápio
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Sérgio Fábio (Gestão)
Sócios(Conselho)
AjudanteGeral (2)
Chapeiro (4)
Garçom(4)
Cozinheiro (2)
Estrutura Funcional
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As Forças de Porter
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Análise SWOT
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Funcionamento
Segunda à Quarta-feira: 11h00 às 15h00;
Quartas-feiras com jogos: Até o final do jogo;
Quinta e Sexta-feira: 11h00 às 23h00;
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Sazonalidade
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Equilíbrio Financeiro
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Investimento Inicial
Payback
Valor Presente Líquido (VPL)
Taxa Interna de Retorno (TIR)
ROI
R$ 250.000,00
32 meses
R$ 351.395,00
31,15%
22,70%
Análise do Investimento
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