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Dennis YUCEO [email protected]

Planning a contest on Facebook?Fatal Mistakes & Hidden Success

Mike La RotondaCEO [email protected]

Duncan AlneyPresident Firebelly [email protected]

Amy [email protected]

• What are the top 3 common mistakes in running a contest on Facebook?

• While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?

• What metric is most important to measure at each stage of your contest— especially regarding ROI?

• How do you predict how much traffic you'll get, conversion rates, signups, etc?

• What about all these brands that requires users to like a page (fan-gating) or provide extended permissions— when is the hit to conversion rate worth the extra data?

• What are specific examples you can share of success?

The tough questions

Mike La Rotonda, Co-founder & [email protected] 415.378.5735

Social MediaMarketing & PromotionsContests, Sweeps, Polls, Coupons, Facebook Pages & Apps

Votigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites.

Company Overview

Votigo creates viral and engaging social media promotionsthat drive measurable results for our clients.

5

BRANDS WE WORK WITH …

Company Overview

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Benefits

1. Increase Likes

2. Virally spread your marketing message

3. Build community around your brand

4. Gain access to great content

5. Grow your customer base

Contest & Sweepstakes

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1. Clearly define your objectives

2. Decide what platforms to run on

3. Promote it

4. Make it social

5. Choose the right partner

Tips for Success


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Common Mistakes

1. Too complicated to enter

2. Poorly promoted

3. No “Like” gate

4. Doesn’t follow Facebook’s Promotion Guidelines


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1. Promotions can be administered on Page Timelines or within apps

2. Users can post on the Page and comment on posts

3. Likes can be used as a voting system

4. Entries can be collected though messages

5. Don’t use Facebook’s name

http://www.facebook.com/promotions_guidelines.php

Facebook Promotion Guidelines


CASE STUDY

Stonyfield YoBaby Yogurt Photo & Video Contest

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• 50,707 new fans• 7,237 entries• 27,608 votes• 7,034 comments• 105,831 UUs

Results

Solution• User voting• Photo submission• Share + Invite Friends

Objectives• Engage consumers• Generate awareness• Increase fans

Contests & Community Growth

Range: +45% to +1773%

Average: +626%

4 Quick Tips for Facebook Contests

facebook.com/firebellysocial

Why contests?

Source: Exact Target

#1 Use a 3rd party app

#2Promote your promotion

#3Make it east to enter

#4Big Prize (or many prizes relevant to your brand)

YOU

How do you stand out in a crowd?

Case study: Shoes of Prey

AutoPosting to Facebook Fans

• 450,000 views of the video (making it the 5th most viewed video when it debuted – worldwide!)

• 90,000 comments (making it the most commented on video for that day – worldwide!)

• 700,000 page views on their website.• 100,000 shoes designed and saved in new accounts• 1000+ new facebook fans*Results In One Week

Results:

Increase in Revenue?

• Run over 7 Days• Prizes were tickets to Brandy

Mychals event• 10% of fans participated• 60% attended event• 80% purchased continuing education• Increased ticket sales 4x!• Increased profits from event 8x!

Case study: Blog Contest

Big Numbersor

BIG RESULTS

Which Do YOU Want?

From the what not to do file…Learn from these examples so you won’t get beat up!

The best kept secretEast to remember URL and Traffic Generation is KEY!

Case study: Drake

v

Don’t get in trouble……Know the rules!

• Borrow 3rd party creditability in niche to increase exposure = increasing fans by 10x in one week.

• Trained fans to become tagging machines! “Tag Tuesday” where fans engage one another and page.

• Narrow focus on only what is appropriate for niche.• Don’t make the prize so generally appealing that

non-ideal fans will enter.

The Art of Amplification

Wildfire Interactive · wildfireapp.com · (888) 274-0929 · [email protected]


A brief history of Wildfire

2008Company is founded by Victoria Ransom & Alain Chuard

2009Wildfire launches promotional platform

20107 employees

2011Wildfire opens additional US & global locations 115 employees

WorldwideRedwood CityLos AngelesChicagoNew YorkLondonGermany*Singapore*

100,000Promotions

LondonNY

Winner offbFund x2

Winner offbFund


Thousands of Happy Brands & Agencies

100,000+ Campaigns

125 Countries, 10 Languages


92%

130

92% of fans say that since becoming a fan of a given brand

they are more likely to recommend that brand to their

friends

The average number of friends of a Facebook user


Million people become fans daily

8.7

50

fan pages

ENGAGECONSUMERS do

withBRANDS

!

Average of


ContestsDeals

Promotions!

No Contests

RUNthatCOMPANIES

CONTESTShave

2x as many

FANS

as companies that don’t

Jupiter Research

“

”

Giveaways


PERSONAL

11+

SIMPLE SOCIAL

EFFECTIVErun

PROMOTIONS

How to ?Check out blog.wildfireapp.com!


v Training BundleLearn how we do:• Facebook advertising• Social analytics• Affinity analysis• Measuring real world

ROI from online marketing

www.facebook.com/BlitzMetrics

Dennis YUCEO [email protected]@dennisyu

100% free!

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