Planning to take your business online
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Planning to Take Your Business Online
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Transcript of Planning to take your business online
Attribution
Some text and concepts in this presentation can be attributed to CCBY www.digitalbusiness.gov.au which is licensed under a Creative Commons Attribution –3.0 Australia licence.
If you are viewing this presentation online, the icons below will link to the relevant pages on the digitalbusiness.gov.au website.
OverviewCosts and benefits
Managing the process
Defining your requirements
Skills and resources
Legal issues
• 2008/2009, Source – “Quantifying the possible economic gains of getting more Australian households online” • Image CCBYSA from Flickr user jemsweb http://www.flickr.com/photos/jemsweb/100532957
The number of Australian Households online*
2,095,006,005internet users worldwide **
• **March 31, 2011, Source – http://www.internetworldstats.com/stats.htm • Image CCBY from Flickr user flyingsinger http://www.flickr.com/photos/flyingsinger/86898565/
Marketing and Web Metrics
Costs
• Domain Name• Hosting• Email Hosting• CMS (content management system) Licensing• Management Fees• Maintenance• …….
• Image CCBY from Flickr user igor tm http://www.flickr.com/photos/igorbrasil/4560541661
SEO, Advertising and Marketing
• Image CCBY from Flickr user pjan vandaele http://www.flickr.com/photos/pjanvandaele/4046391956/
Migration
• Image CCBYNC from Flickr user WanderingtheWorld http://www.flickr.com/photos/chrisschoenbohm/4659700300
Cloud Applications
Managing the process
• Image CCBYNC from Flickr user Brajeshwar http://www.flickr.com/photos/brajeshwar/378641553
Managing the process
• Governance• Project Management
Defining your requirements
• Goals• Budget• Functionality• Timing• Marketing objectives
• Image CCBY from Flickr user dullhunk http://www.flickr.com/photos/dullhunk/3215402826
Skills and resources
• Image CCBY from Flickr user vizzzual-dot-com http://www.flickr.com/photos/vizzzual-dot-com/2364287644
Should you DIY?
• Image CCBY from Flickr user mikecattell http://www.flickr.com/photos/mikecattell/4287886877
Will you have continuity?
• Image CCBY from Flickr user clairity http://www.flickr.com/photos/clairity/149702598/
What’s in your toolbox?
• Image CCBY from Flickr user skistz http://www.flickr.com/photos/skistz/398429879/
Legal issues
.com.au.com
.net
.net.au
.biz
.tv
• Image CCBYNC from Flickr intersectionconsulting http://www.flickr.com/photos/intersectionconsulting/4412472230
• Image CCBYNC from Flickr user selva http://www.flickr.com/photos/selva/1017439
• Image CCBYNC from Flickr user liewcf http://www.flickr.com/photos/liewcf/303284582
• Image CCBYNCSA from Flickr user 917press http://www.flickr.com/photos/917press/2583620793
Links
• digitalbusiness.gov.au• www.winningbusinessonline.com.au/• www.homebusinessonline.com/community/forum• www.flyingsolo.com.au/forums• www.v7n.com/forums/online-business-forum• www.youngentrepreneur.com/forum• www.accc.gov.au/content/index.phtml/itemId/815391
